For 17 years, HUNTER, a leading food and beverage marketing communications firm, has annually informed the public of the top food stories of the year. This annual Food News Study highlights the top food news of the past year according to the opinion of Americans and identifies the impact of these stories across the entire continuum of consumer engagement, as well as monitors top sources for information about food, recipes and nutrition.
Last year brought unprecedented change to consumers daily lives, with activities restricted and consumers spending more time in their homes than ever before. In April of 2020, HUNTER conducted and issued a Food Study Special Report: America Gets Cooking, which explored how these new circumstances were beginning to impact America’s food preferences and behaviors. What follows are results from the second wave of this report, fielded in December – eight months after Wave 1. Wave 2 assesses how attitudes and behaviors have evolved since one year prior (before the start of the pandemic) and since the early days of the pandemic (April 2020), as well as which of these new habit we can expect to continue into the new year.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. In 2020, we conducted a special report to better understand the impact of the COVID-19 pandemic on consumers’ behavior related to eating, drinking, cooking and sourcing food. This year, we resume our study with a focus on uncovering the most significant food news stories of 2021.
For more than 22 months, the COVID-19 pandemic and its impact on nearly every industry in every corner of the globe has dominated headlines. The hospitality industry was among the hardest hit by safety regulations and changes in consumer behavior, causing widespread shutdowns due to supply chain issues, labor shortages and decreased demand.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Join the author of “The Wallet Allocation Rule” as he dives into the research and analytics behind winning more share of wallet. In this session, Luke Williams explores the wallet allocation rule, and how changing methods or measurement and analysis, to more actively predict change, can be a sustainable competitive advantage.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. In 2020, we conducted a special report to better understand the impact of the COVID-19 pandemic on consumers’ behavior related to eating, drinking, cooking and sourcing food. This year, we resume our study with a focus on uncovering the most significant food news stories of 2021.
For more than 22 months, the COVID-19 pandemic and its impact on nearly every industry in every corner of the globe has dominated headlines. The hospitality industry was among the hardest hit by safety regulations and changes in consumer behavior, causing widespread shutdowns due to supply chain issues, labor shortages and decreased demand.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Join the author of “The Wallet Allocation Rule” as he dives into the research and analytics behind winning more share of wallet. In this session, Luke Williams explores the wallet allocation rule, and how changing methods or measurement and analysis, to more actively predict change, can be a sustainable competitive advantage.
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
Central American consumers from Panama, Costa Rica, Guatemala, Honduras, and El Salvador are most concerned about their safety, the health and safety of their families, and public health generally during the COVID-19 crisis.
These exhibits are based on survey data collected in Central America from September 1–11, 2020. Check back for regular updates on Central American consumer sentiments, behaviors, income, spending, and expectations.
The past year in the food industry has been a year of transitions. The consumer is moving from paper to digital lists. Price has risen as a consideration both at the grocery and when selecting a restaurant and Millennials are impacting food consumption behavior.
Peruvian consumers are most concerned about taking care of their families, public health, and the economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Peru from September 1–11, 2020. Check back for regular updates on Peruvian consumer sentiments, behaviors, income, spending, and expectations.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the government’s COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Argentine consumers remain concerned about the economy and taking care of their families during the COVID-19 crisis.
These exhibits are based on survey data collected in Argentina from September 1–11, 2020. Check back for regular updates on Argentines’ consumer sentiments, behaviors, income, spending, and expectations.
Hunter Public Relations 2015 Food News Study Abbreviated ReportHunter PR
The 13th Annual Food News Study, comissioned by Hunter Public Relations, examined the top food stories of 2015 in terms of general awareness and concern. The study also explored how food news stories influence consumer behavior and the top media sources for food information - broken out by recipes, general food news and nutrition.
To receive a copy of the full report, including data by specific demographic segments, visit us at www.hunterpr.com/our-pov/foodstudy.html to learn more.
Consumers in the Dominican Republic are concerned about the COVID-19 crisis and uncertain about its impact on the economy. Over 50 percent of consumers have mixed feelings about economic recovery.
These exhibits are based on survey data collected in the Dominican Republic from September 1–29, 2020. Check back for regular updates on consumer sentiments, behaviors, income, spending, and expectations.
Spanish consumers’ overall economic pessimism has decreased since November, but caution about engaging in out-of-home activities continues.
These exhibits are based on survey data collected in Spain from February 23–27, 2021. Check back for regular updates on Spanish consumer sentiments, behaviors, income, spending, and expectations.
Chileans remain concerned about the COVID-19 crisis and uncertain about economic recovery, with only one in three consumers being optimistic about a quick recovery.
These exhibits are based on survey data collected in Chile from September 1–16, 2020. Check back for regular updates on Chilean consumer sentiments, behaviors, income, spending, and expectations.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Colombian consumers are most worried about public health, caring for their families, and the country’s economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Colombia from September 1–11, 2020. Check back for regular updates on Argentines consumer sentiments, behaviors, income, spending, and expectations.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
The 20th Anniversary Edition of the HUNTER: Food News Study commissioned by HUNTER examined the top food news stories of 2022 in terms of awareness, consideration, intent and advocacy. The study also explored the top media sources for food information broken out by recipes; general food news and nutrition; food shopping and cooking behaviors; and food personas. Data was reviewed by key demographic group, as well as the age cohorts of Millennials/Gen Z, Gen Xers, Baby Boomers/Matures.
To conduct the study, HUNTER partnered with Libran Research & Consulting, who surveyed 1,001 Americans and 1,000 residents of the UK aged 18 years and older via an email invitation and online survey. The respondent sample was balanced to the U.S. population on key demographics. Results of any sample are subject to sampling variation. For the interviews conducted in this study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points. The survey was implemented Oct. 11 to Oct. 17, 2022, covering the 12-month period from November 2021 through October 2022.
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
More Related Content
Similar to HUNTER: Food Study Special Report Wave Two - America Keeps On Cooking
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
Central American consumers from Panama, Costa Rica, Guatemala, Honduras, and El Salvador are most concerned about their safety, the health and safety of their families, and public health generally during the COVID-19 crisis.
These exhibits are based on survey data collected in Central America from September 1–11, 2020. Check back for regular updates on Central American consumer sentiments, behaviors, income, spending, and expectations.
The past year in the food industry has been a year of transitions. The consumer is moving from paper to digital lists. Price has risen as a consideration both at the grocery and when selecting a restaurant and Millennials are impacting food consumption behavior.
Peruvian consumers are most concerned about taking care of their families, public health, and the economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Peru from September 1–11, 2020. Check back for regular updates on Peruvian consumer sentiments, behaviors, income, spending, and expectations.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the government’s COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Argentine consumers remain concerned about the economy and taking care of their families during the COVID-19 crisis.
These exhibits are based on survey data collected in Argentina from September 1–11, 2020. Check back for regular updates on Argentines’ consumer sentiments, behaviors, income, spending, and expectations.
Hunter Public Relations 2015 Food News Study Abbreviated ReportHunter PR
The 13th Annual Food News Study, comissioned by Hunter Public Relations, examined the top food stories of 2015 in terms of general awareness and concern. The study also explored how food news stories influence consumer behavior and the top media sources for food information - broken out by recipes, general food news and nutrition.
To receive a copy of the full report, including data by specific demographic segments, visit us at www.hunterpr.com/our-pov/foodstudy.html to learn more.
Consumers in the Dominican Republic are concerned about the COVID-19 crisis and uncertain about its impact on the economy. Over 50 percent of consumers have mixed feelings about economic recovery.
These exhibits are based on survey data collected in the Dominican Republic from September 1–29, 2020. Check back for regular updates on consumer sentiments, behaviors, income, spending, and expectations.
Spanish consumers’ overall economic pessimism has decreased since November, but caution about engaging in out-of-home activities continues.
These exhibits are based on survey data collected in Spain from February 23–27, 2021. Check back for regular updates on Spanish consumer sentiments, behaviors, income, spending, and expectations.
Chileans remain concerned about the COVID-19 crisis and uncertain about economic recovery, with only one in three consumers being optimistic about a quick recovery.
These exhibits are based on survey data collected in Chile from September 1–16, 2020. Check back for regular updates on Chilean consumer sentiments, behaviors, income, spending, and expectations.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Colombian consumers are most worried about public health, caring for their families, and the country’s economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Colombia from September 1–11, 2020. Check back for regular updates on Argentines consumer sentiments, behaviors, income, spending, and expectations.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
The 20th Anniversary Edition of the HUNTER: Food News Study commissioned by HUNTER examined the top food news stories of 2022 in terms of awareness, consideration, intent and advocacy. The study also explored the top media sources for food information broken out by recipes; general food news and nutrition; food shopping and cooking behaviors; and food personas. Data was reviewed by key demographic group, as well as the age cohorts of Millennials/Gen Z, Gen Xers, Baby Boomers/Matures.
To conduct the study, HUNTER partnered with Libran Research & Consulting, who surveyed 1,001 Americans and 1,000 residents of the UK aged 18 years and older via an email invitation and online survey. The respondent sample was balanced to the U.S. population on key demographics. Results of any sample are subject to sampling variation. For the interviews conducted in this study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points. The survey was implemented Oct. 11 to Oct. 17, 2022, covering the 12-month period from November 2021 through October 2022.
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
Food Processing and Preservation Presentation.pptxdengejnr13
The presentation covers key areas on food processing and preservation highlighting the traditional methods and the current, modern methods applicable worldwide for both small and large scale.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...
HUNTER: Food Study Special Report Wave Two - America Keeps On Cooking
1. SPECIAL REPORT WAVE TWO
America Keeps On Cooking:
The Impact of COVID-19 on
Americans’ Food Habits
FOOD STUDY
COMPLETE STUDY RESULTS | DECEMBER 2020