The document reports on a study of the price chain of fresh vegetables from farmers in different parts of Bangladesh to kitchen markets in Dhaka City. It describes the various individuals and organizations involved at each stage of the chain, from farmers to intermediaries to retailers. The study examines factors that influence prices received by farmers and paid by consumers, such as financing arrangements, supply and demand, transportation costs, and government policies.
This document summarizes a study that analyzed the effects of pricing on demand for fresh fruits and vegetables in Detroit, Michigan. The study examined retail scanner data from 2009-2010 from Peaches & Greens, the only fresh produce retailer in the Piety Hill community of Detroit. Regression analysis was used to analyze the relationships between quarterly produce quantities (Q1, Q2, Q3) and prices (P1, P2, P3). While regression analysis was unsuccessful for grapes due to lack of price variation, the study found grapes had consistent demand and prices throughout the year at Peaches & Greens. The conclusion determined Peaches & Greens understands its customers well through consistent pricing that benefits both customers and the retailer.
1. The document provides directions for an activity where students will take pictures of fruits and vegetables at a grocery store, write the names and prices, and use the information to create addition and subtraction word problems.
2. The activity aims to teach students about grouping colors, vocabulary related to fruits and vegetables, math concepts like addition and subtraction, and money awareness including counting change.
3. Students will create price cards with pictures of the fruits and vegetables and their prices to practice counting money and making change.
The document is a list of Spanish words related to food, cooking, and shopping for groceries. It includes names for different types of food markets and shops, ingredients commonly used in cooking like spices, oils, and proteins, verbs for cooking methods, descriptions of tastes, cooking tools and dishes, and a farewell phrase for enjoying a meal.
A Pilot study on KAP of the people in Araihazar UpazillaFZare
A Pilot study on the Knowledge, Attitude and Practice (KAP) of the people related to water, air and soil pollution in Araihazar Upazilla; by Dr. S K Roy
Session 5. AIM Gain Project to Develop Vegetable MarketsAg4HealthNutrition
The document discusses Project B1 which aims to improve dietary diversity and nutrition security in Kenya and Tanzania through increasing production and consumption of fresh and dried vegetables. It will do so through an integrated program involving vegetable improvement, nutrition-sensitive value chains, rural retail hubs, milk fortification, and home fortification. The project will work with various partners including Rijk Zwaan, Rabobank Foundation, GAIN, WUR/CDI, HIVOS, and Africa Bio Medica to strengthen farmers' organizations, improve market access and linkages, develop drying techniques, and boost consumption of nutritious vegetables among low-income consumers.
Two brothers started a fruit shop in Coimbatore in 1965 after dropping out of school to support their family. Over the decades, they expanded to multiple locations and formed Kovai Pazhamudir Nilayam. Today it has over 40 outlets with a combined annual turnover of Rs. 220 crore. The company's CEO, Senthil Natarajan, the son of one of the founders, aims to further expand through new outlets, franchises, and an upcoming e-commerce platform for home delivery of fruits, vegetables, and groceries.
The document summarizes the results of a questionnaire given to 208 students at "Elena Cuza" School in Iași, Romania about environmental issues. Some key findings were:
- 48% of students said they were concerned about environmental problems in their town.
- 52% of students said they often participated in school activities about environmental protection.
- 41% of students said they often took measures to save/reuse resources like water and energy at home.
- 86% of students said their school had selective waste containers.
This document summarizes a study that analyzed the effects of pricing on demand for fresh fruits and vegetables in Detroit, Michigan. The study examined retail scanner data from 2009-2010 from Peaches & Greens, the only fresh produce retailer in the Piety Hill community of Detroit. Regression analysis was used to analyze the relationships between quarterly produce quantities (Q1, Q2, Q3) and prices (P1, P2, P3). While regression analysis was unsuccessful for grapes due to lack of price variation, the study found grapes had consistent demand and prices throughout the year at Peaches & Greens. The conclusion determined Peaches & Greens understands its customers well through consistent pricing that benefits both customers and the retailer.
1. The document provides directions for an activity where students will take pictures of fruits and vegetables at a grocery store, write the names and prices, and use the information to create addition and subtraction word problems.
2. The activity aims to teach students about grouping colors, vocabulary related to fruits and vegetables, math concepts like addition and subtraction, and money awareness including counting change.
3. Students will create price cards with pictures of the fruits and vegetables and their prices to practice counting money and making change.
The document is a list of Spanish words related to food, cooking, and shopping for groceries. It includes names for different types of food markets and shops, ingredients commonly used in cooking like spices, oils, and proteins, verbs for cooking methods, descriptions of tastes, cooking tools and dishes, and a farewell phrase for enjoying a meal.
A Pilot study on KAP of the people in Araihazar UpazillaFZare
A Pilot study on the Knowledge, Attitude and Practice (KAP) of the people related to water, air and soil pollution in Araihazar Upazilla; by Dr. S K Roy
Session 5. AIM Gain Project to Develop Vegetable MarketsAg4HealthNutrition
The document discusses Project B1 which aims to improve dietary diversity and nutrition security in Kenya and Tanzania through increasing production and consumption of fresh and dried vegetables. It will do so through an integrated program involving vegetable improvement, nutrition-sensitive value chains, rural retail hubs, milk fortification, and home fortification. The project will work with various partners including Rijk Zwaan, Rabobank Foundation, GAIN, WUR/CDI, HIVOS, and Africa Bio Medica to strengthen farmers' organizations, improve market access and linkages, develop drying techniques, and boost consumption of nutritious vegetables among low-income consumers.
Two brothers started a fruit shop in Coimbatore in 1965 after dropping out of school to support their family. Over the decades, they expanded to multiple locations and formed Kovai Pazhamudir Nilayam. Today it has over 40 outlets with a combined annual turnover of Rs. 220 crore. The company's CEO, Senthil Natarajan, the son of one of the founders, aims to further expand through new outlets, franchises, and an upcoming e-commerce platform for home delivery of fruits, vegetables, and groceries.
The document summarizes the results of a questionnaire given to 208 students at "Elena Cuza" School in Iași, Romania about environmental issues. Some key findings were:
- 48% of students said they were concerned about environmental problems in their town.
- 52% of students said they often participated in school activities about environmental protection.
- 41% of students said they often took measures to save/reuse resources like water and energy at home.
- 86% of students said their school had selective waste containers.
Economics project on demand and supply of fresh vegetablesGaurav Khatri
The document summarizes a study about the supply of fresh vegetables. It discusses the purpose of studying the vegetable market supply chain and factors affecting vegetable supply. Primary data was collected from interviews with local sellers at a vegetable market in Noida, India. Secondary data from online sources and textbooks was also used to analyze statistics on vegetable supply and demand. Key findings included that India is one of the largest vegetable producers globally but its markets are mostly unorganized and supply-driven. Factors like price, seasonality, and the perishable nature of vegetables were found to impact supply.
A mixed economy is a system where free market forces and economic planning coexist. It is a blend of capitalist and socialist economies. In a mixed economy, the government intervenes in the market when necessary to address issues like unemployment and economic exploitation. India has followed a mixed economy since independence. This allows for proper allocation of resources, economic stability, and a moderate amount of economic freedom for producers and consumers.
This document discusses consumer rights and protections. It outlines several key consumer rights, including the rights to safety, choice, and redress. It also discusses factors that can lead to consumer exploitation like limited information, supplies and competition. The document then provides an overview of consumer protection laws and mechanisms in place to protect consumers and promote fair business practices. These include laws against anti-competitive behavior and mergers that threaten competition.
The document discusses the characteristics, functions, types, and construction of questionnaires. It provides details on:
- Questionnaires should be short, simple, objective and avoid embarrassing questions.
- Functions include description and measurement of variables like attitudes and opinions.
- Types include fixed-response and open-ended questionnaires, and mail-administered vs face-to-face.
- Constructing a questionnaire involves deciding what to measure, the type, writing drafts, pretesting, and specifying procedures.
The document is a project report on the role of the film and TV industry in India's economy. It was submitted by a group of students to their professor. The report provides an introduction to the film and TV industries in India, including their history and scale. It notes that India produces the largest number of films globally. The report also outlines the objectives of studying the industries' economic importance and issues. It highlights the industries' contributions to GDP and revenues. The film and TV sector is identified as a major part of the Indian economy that has experienced rapid growth.
Project Report And Market Survey of McDonald’s- Cbse class 12 Entrepreneurshi...Dan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
This document discusses agricultural marketing in India. It defines agricultural marketing and outlines its key components, including collecting, grading, processing, transporting, and selling farm products. It describes the current systems used in India, such as village sales, markets, regulated markets, and cooperative marketing. It also examines problems with the current system like many intermediaries, lack of infrastructure and credit, and market inefficiencies. Overall, the document provides an overview of agricultural marketing concepts and issues facing Indian farmers.
Agriculture Marketing (Mkt165) chapter 4-approach to mktg problemwatak manga pilu
This document discusses approaches to agricultural marketing problems. It identifies several dimensions of the farm marketing problem including difficulties adjusting production to meet changing markets and estimating future prices. It also discusses barriers in the marketing process like separation of location, time and information between producers and consumers. The document then covers functional approaches to marketing like exchange, physical and facilitating functions. It defines concepts like concentration, equalization and dispersion in the exchange process as well as factors enabling decentralized markets. Storage is discussed as interrelated with transportation, processing and risk bearing in food marketing systems.
A Review of Bank Loans to Farmers: Implications for Agricultural Diversificat...CrimsonpublishersMCDA
This document reviews bank loans to farmers and their implications for agricultural diversification in Nigeria. It finds that loans to farmers carry more risks than other business loans due to unfavorable cost-price relationships in agriculture and the difficulty of obtaining farm operation information. It also finds that commercial banks consider factors like a farmer's ability to manage operations and generate positive cash flow. The document recommends that the government and banks take actions to address risk factors and information problems, ensure banks have well-trained farm representatives, focus on loans that meet standards, and help farmers improve soil productivity and cash flows. The overall aim is to enhance agricultural productivity and diversification in Nigeria.
Niana is a major producer, consumer, and importer of rice. The domestic rice market consists of a price-conscious segment consuming mainly local rice, and a quality-conscious segment consuming mostly imported long-grain white rice. Local production and milling is unable to meet demand due to low and inconsistent yields from smallholder farmers. Relationships between actors in the domestic value chain are characterized by mistrust, opportunism, and a lack of cooperation or knowledge sharing. In contrast, importers and distributors cooperate through established credit terms and information sharing to reliably supply the quality market segment. Overall, the rice sector suffers from low productivity, weak farmer organizations, and a value chain where actors primarily view each other with suspicion rather
Farm direct marketing involves farmers selling their produce directly to consumers without middlemen. This benefits both farmers through higher prices and consumers through lower prices. Some direct marketing channels include roadside stands, farmers markets, pick-your-own, and CSA programs. Subhiksha helps connect farmers to consumers through their digital marketplace and home deliveries of organic produce from Karnataka farms. They ensure fair prices for farmers and traceability of products for consumers.
Rural development focuses on developing lagging rural areas. Key issues include improving human resources like literacy and health, implementing land reforms, and developing local productive resources. Rural credit provides farmers funds for farming needs since the period between sowing and selling crops is long. Sources of credit include traders and banks. Agricultural marketing involves all business activities from farm to consumer. Issues with marketing include lack of transportation, storage, grading, and market information. Steps to improve marketing are increasing credit, transportation, storage, and providing market news to farmers. Diversifying agriculture reduces risk and provides sustainable livelihoods and ecological balance. Organic farming relies on natural techniques and excludes harmful pesticides and fertilizers.
Matt Dykerman of Red Soil Organics farm in PEI spoke about the economics of wholesale vegetable production. Red Soil Organics produces vegetables on 60 acres and sells to retailers across Atlantic Canada. Dykerman discussed the differences between conventional and organic wholesale distribution, including higher costs for organic producers. He provided details on production costs for Red Soil Organics and broke down the costs per acre for growing cauliflower. Dykerman also covered pricing strategies, the different links in the supply chain, and financing capital investments.
Problem of agricultural marketing in indiaSouvik Roy
The passage discusses the modern farm laws introduced by the Modi government in India to address issues with the existing Agricultural Produce Market Regulation Acts (APMC Acts). The new laws allow farmers to sell their produce outside of state-regulated mandis without taxes and fees, giving farmers more market access and options to get a fair price. This reduces the pressure on farmers by providing a more competitive market outside of the inefficiencies of the APMC system, including interference by middlemen and increasing corruption.
The document discusses agricultural value chains and value chain finance. It makes several key points:
1. Agricultural value chains involve a series of actors from input suppliers to producers, processors, exporters, and buyers to bring agricultural products to market. Strong value chains require cooperation between these actors.
2. Financing is a challenge all along the agricultural value chain, from input suppliers to farmers to traders. Financial institutions have been reluctant to finance smallholder farmers due to risks.
3. Alternative approaches to agricultural value chain financing include contract farming, warehouse receipts, and financing larger actors who can then provide credit to smaller players. Public-private partnerships also support agricultural value chain development and financing.
This document discusses various concepts related to rural and agricultural marketing in India. It describes problems with fake brands in rural markets due to low availability of genuine products. It then discusses challenges of distribution in rural markets like poor infrastructure. It provides details about Rythu Bazars (farmers markets), Project Shakti which empowers rural women, Apni Mandi markets without middlemen, electronic auctions on portals like ebay, the Agmarknet government portal, e-Chaupals which link farmers to markets via the internet, and the Agrimarket mobile app with local crop prices.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
The Agricultural Justice Project conducted a pilot program with Midwest farmers and retailers to develop fair trade certification standards for domestic producers and evaluate the impacts. The program found that establishing clear employment guidelines improved relationships between farmers and workers. Producers, retailers, and certifiers discussed continuing to refine the standards and marketing of locally fair trade certified products.
This document provides an overview of agricultural marketing in India. It defines agricultural marketing and outlines the various classifications of agricultural markets based on location, area coverage, time span, transaction volume, nature of transactions, number of commodities traded, degree of competition, and level of public intervention. It also describes the primary and secondary marketing functions and the private agencies involved in agricultural marketing. Finally, it discusses agricultural marketing channels, innovative direct marketing approaches, and the needs and types of agricultural credit.
The makhana value chain in bihar evidencesKrishna Singh
This document summarizes a study on the makhana value chain in Bihar, India. Key findings include:
1) Branding of makhana has rapidly increased, with 50% of sales now branded compared to 25% five years ago. Low and high-price brands were identified.
2) Farmers receive about 55% of the retail price for loose makhana but only 50% for branded. Most benefits of branding accrue to retailers and processors.
3) Improving makhana varieties, addressing issues with pond leasing, and connecting farmers to brands could help farmers benefit more from the growing market.
Markets for Native Fruit Diversity - Experiences of the TFTGR ProjectHugo Lamers
This document discusses engaging farming communities in markets through experiences from the TFTGR project. It outlines how markets and diversity have changed over time from local diverse systems to global commodity markets. It describes the problem setting of the TFTGR project and key aspects of a market approach for native fruits. It provides 12 steps to guide interventions, including participatory identification of crop attributes, value chain mapping, and rapid market appraisals. Preliminary results from projects in Sarawak and Sirsi are presented, showing improved understanding of packaging, labeling, and buyers. Lessons learned emphasize a participatory approach, trust-building, and understanding consumer wants.
The document summarizes ITC's e-Choupal initiative in India, which places computers with internet access in rural villages. The e-Choupals serve as both social gathering places and e-commerce hubs. The initiative began as an effort to improve the procurement of crops like soy, but has grown significantly. Key aspects of the model include using local farmers as "sanchalaks" or coordinators to run the village e-Choupal and build trust. The e-Choupals provide farmers information to get better prices for their crops and access other services, improving their income and productivity while generating profit for ITC.
Economics project on demand and supply of fresh vegetablesGaurav Khatri
The document summarizes a study about the supply of fresh vegetables. It discusses the purpose of studying the vegetable market supply chain and factors affecting vegetable supply. Primary data was collected from interviews with local sellers at a vegetable market in Noida, India. Secondary data from online sources and textbooks was also used to analyze statistics on vegetable supply and demand. Key findings included that India is one of the largest vegetable producers globally but its markets are mostly unorganized and supply-driven. Factors like price, seasonality, and the perishable nature of vegetables were found to impact supply.
A mixed economy is a system where free market forces and economic planning coexist. It is a blend of capitalist and socialist economies. In a mixed economy, the government intervenes in the market when necessary to address issues like unemployment and economic exploitation. India has followed a mixed economy since independence. This allows for proper allocation of resources, economic stability, and a moderate amount of economic freedom for producers and consumers.
This document discusses consumer rights and protections. It outlines several key consumer rights, including the rights to safety, choice, and redress. It also discusses factors that can lead to consumer exploitation like limited information, supplies and competition. The document then provides an overview of consumer protection laws and mechanisms in place to protect consumers and promote fair business practices. These include laws against anti-competitive behavior and mergers that threaten competition.
The document discusses the characteristics, functions, types, and construction of questionnaires. It provides details on:
- Questionnaires should be short, simple, objective and avoid embarrassing questions.
- Functions include description and measurement of variables like attitudes and opinions.
- Types include fixed-response and open-ended questionnaires, and mail-administered vs face-to-face.
- Constructing a questionnaire involves deciding what to measure, the type, writing drafts, pretesting, and specifying procedures.
The document is a project report on the role of the film and TV industry in India's economy. It was submitted by a group of students to their professor. The report provides an introduction to the film and TV industries in India, including their history and scale. It notes that India produces the largest number of films globally. The report also outlines the objectives of studying the industries' economic importance and issues. It highlights the industries' contributions to GDP and revenues. The film and TV sector is identified as a major part of the Indian economy that has experienced rapid growth.
Project Report And Market Survey of McDonald’s- Cbse class 12 Entrepreneurshi...Dan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
This document discusses agricultural marketing in India. It defines agricultural marketing and outlines its key components, including collecting, grading, processing, transporting, and selling farm products. It describes the current systems used in India, such as village sales, markets, regulated markets, and cooperative marketing. It also examines problems with the current system like many intermediaries, lack of infrastructure and credit, and market inefficiencies. Overall, the document provides an overview of agricultural marketing concepts and issues facing Indian farmers.
Agriculture Marketing (Mkt165) chapter 4-approach to mktg problemwatak manga pilu
This document discusses approaches to agricultural marketing problems. It identifies several dimensions of the farm marketing problem including difficulties adjusting production to meet changing markets and estimating future prices. It also discusses barriers in the marketing process like separation of location, time and information between producers and consumers. The document then covers functional approaches to marketing like exchange, physical and facilitating functions. It defines concepts like concentration, equalization and dispersion in the exchange process as well as factors enabling decentralized markets. Storage is discussed as interrelated with transportation, processing and risk bearing in food marketing systems.
A Review of Bank Loans to Farmers: Implications for Agricultural Diversificat...CrimsonpublishersMCDA
This document reviews bank loans to farmers and their implications for agricultural diversification in Nigeria. It finds that loans to farmers carry more risks than other business loans due to unfavorable cost-price relationships in agriculture and the difficulty of obtaining farm operation information. It also finds that commercial banks consider factors like a farmer's ability to manage operations and generate positive cash flow. The document recommends that the government and banks take actions to address risk factors and information problems, ensure banks have well-trained farm representatives, focus on loans that meet standards, and help farmers improve soil productivity and cash flows. The overall aim is to enhance agricultural productivity and diversification in Nigeria.
Niana is a major producer, consumer, and importer of rice. The domestic rice market consists of a price-conscious segment consuming mainly local rice, and a quality-conscious segment consuming mostly imported long-grain white rice. Local production and milling is unable to meet demand due to low and inconsistent yields from smallholder farmers. Relationships between actors in the domestic value chain are characterized by mistrust, opportunism, and a lack of cooperation or knowledge sharing. In contrast, importers and distributors cooperate through established credit terms and information sharing to reliably supply the quality market segment. Overall, the rice sector suffers from low productivity, weak farmer organizations, and a value chain where actors primarily view each other with suspicion rather
Farm direct marketing involves farmers selling their produce directly to consumers without middlemen. This benefits both farmers through higher prices and consumers through lower prices. Some direct marketing channels include roadside stands, farmers markets, pick-your-own, and CSA programs. Subhiksha helps connect farmers to consumers through their digital marketplace and home deliveries of organic produce from Karnataka farms. They ensure fair prices for farmers and traceability of products for consumers.
Rural development focuses on developing lagging rural areas. Key issues include improving human resources like literacy and health, implementing land reforms, and developing local productive resources. Rural credit provides farmers funds for farming needs since the period between sowing and selling crops is long. Sources of credit include traders and banks. Agricultural marketing involves all business activities from farm to consumer. Issues with marketing include lack of transportation, storage, grading, and market information. Steps to improve marketing are increasing credit, transportation, storage, and providing market news to farmers. Diversifying agriculture reduces risk and provides sustainable livelihoods and ecological balance. Organic farming relies on natural techniques and excludes harmful pesticides and fertilizers.
Matt Dykerman of Red Soil Organics farm in PEI spoke about the economics of wholesale vegetable production. Red Soil Organics produces vegetables on 60 acres and sells to retailers across Atlantic Canada. Dykerman discussed the differences between conventional and organic wholesale distribution, including higher costs for organic producers. He provided details on production costs for Red Soil Organics and broke down the costs per acre for growing cauliflower. Dykerman also covered pricing strategies, the different links in the supply chain, and financing capital investments.
Problem of agricultural marketing in indiaSouvik Roy
The passage discusses the modern farm laws introduced by the Modi government in India to address issues with the existing Agricultural Produce Market Regulation Acts (APMC Acts). The new laws allow farmers to sell their produce outside of state-regulated mandis without taxes and fees, giving farmers more market access and options to get a fair price. This reduces the pressure on farmers by providing a more competitive market outside of the inefficiencies of the APMC system, including interference by middlemen and increasing corruption.
The document discusses agricultural value chains and value chain finance. It makes several key points:
1. Agricultural value chains involve a series of actors from input suppliers to producers, processors, exporters, and buyers to bring agricultural products to market. Strong value chains require cooperation between these actors.
2. Financing is a challenge all along the agricultural value chain, from input suppliers to farmers to traders. Financial institutions have been reluctant to finance smallholder farmers due to risks.
3. Alternative approaches to agricultural value chain financing include contract farming, warehouse receipts, and financing larger actors who can then provide credit to smaller players. Public-private partnerships also support agricultural value chain development and financing.
This document discusses various concepts related to rural and agricultural marketing in India. It describes problems with fake brands in rural markets due to low availability of genuine products. It then discusses challenges of distribution in rural markets like poor infrastructure. It provides details about Rythu Bazars (farmers markets), Project Shakti which empowers rural women, Apni Mandi markets without middlemen, electronic auctions on portals like ebay, the Agmarknet government portal, e-Chaupals which link farmers to markets via the internet, and the Agrimarket mobile app with local crop prices.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
The Agricultural Justice Project conducted a pilot program with Midwest farmers and retailers to develop fair trade certification standards for domestic producers and evaluate the impacts. The program found that establishing clear employment guidelines improved relationships between farmers and workers. Producers, retailers, and certifiers discussed continuing to refine the standards and marketing of locally fair trade certified products.
This document provides an overview of agricultural marketing in India. It defines agricultural marketing and outlines the various classifications of agricultural markets based on location, area coverage, time span, transaction volume, nature of transactions, number of commodities traded, degree of competition, and level of public intervention. It also describes the primary and secondary marketing functions and the private agencies involved in agricultural marketing. Finally, it discusses agricultural marketing channels, innovative direct marketing approaches, and the needs and types of agricultural credit.
The makhana value chain in bihar evidencesKrishna Singh
This document summarizes a study on the makhana value chain in Bihar, India. Key findings include:
1) Branding of makhana has rapidly increased, with 50% of sales now branded compared to 25% five years ago. Low and high-price brands were identified.
2) Farmers receive about 55% of the retail price for loose makhana but only 50% for branded. Most benefits of branding accrue to retailers and processors.
3) Improving makhana varieties, addressing issues with pond leasing, and connecting farmers to brands could help farmers benefit more from the growing market.
Markets for Native Fruit Diversity - Experiences of the TFTGR ProjectHugo Lamers
This document discusses engaging farming communities in markets through experiences from the TFTGR project. It outlines how markets and diversity have changed over time from local diverse systems to global commodity markets. It describes the problem setting of the TFTGR project and key aspects of a market approach for native fruits. It provides 12 steps to guide interventions, including participatory identification of crop attributes, value chain mapping, and rapid market appraisals. Preliminary results from projects in Sarawak and Sirsi are presented, showing improved understanding of packaging, labeling, and buyers. Lessons learned emphasize a participatory approach, trust-building, and understanding consumer wants.
The document summarizes ITC's e-Choupal initiative in India, which places computers with internet access in rural villages. The e-Choupals serve as both social gathering places and e-commerce hubs. The initiative began as an effort to improve the procurement of crops like soy, but has grown significantly. Key aspects of the model include using local farmers as "sanchalaks" or coordinators to run the village e-Choupal and build trust. The e-Choupals provide farmers information to get better prices for their crops and access other services, improving their income and productivity while generating profit for ITC.
This document summarizes a presentation on engaging farming communities in markets for native fruit through experiences from the TFTGR project. It discusses:
1. How global commodity markets led to a shift from diverse crops to monocultures, but new consumer demands now value quality, sustainability and local products.
2. The TFTGR project works with 36 villages in biodiversity hotspots to manage local diversity through community-based approaches and facilitate market engagement.
3. A participatory market approach was used including value chain mapping, market appraisals, and product testing to develop innovative niche market opportunities for native fruits while supporting conservation goals.
Food and Agricultural Marketing and Management of agro_FRD 3 Unit.pdfMangeshBhople
This document discusses agricultural marketing in India. It defines agricultural marketing and outlines the key characteristics of agricultural produce, including bulkiness, perishability, seasonality, and dispersed production. It then describes the different types of agricultural markets in India, including primary local markets, secondary wholesale markets, terminal markets near cities, annual fairs, regulated markets, cooperative markets, and state-run procurement markets. The document also discusses the major functions of intermediaries in agricultural markets and different classifications of markets. Finally, it outlines some prerequisites for effective agricultural marketing, including storage, financing, market information, cooperatives, and transportation infrastructure.
India is the second largest producer of fruits and vegetables in the world after China, producing over 169 million tons of vegetables annually. Vegetables are a major export, valued at over $884 million USD annually, with onions, okra, and potatoes as top exports. While production is seasonal, technology and infrastructure have allowed year-round availability through processing, storage, and transportation. Vegetables are sold through various market channels in India including local markets, street vendors, wholesale markets, retail markets, hypermarkets, and new online markets. However, the vegetable market is still dominated by intermediaries, lacks regulation, and poses challenges for both producers and consumers.
Similar to A study of Price Chain of fresh vegetables (20)
1. Study of ‘Price Chain’ of Fresh Vegetables
from Growers in Different Parts of
the Country to Different Kitchen Markets
in Dhaka City`
A Preliminary Report
By collation and compilation of information from spot
interviews of farmers and persons involved at different
stages of the chain building
May 5, 2012
2. Principal Investigators
Mr. Md. Benjamin Haider, MBA, LLB, BCS (Retd.) and
Adv. Khandoker Abul Kalam Azad, M.A., LLM.
(This Report is a property of the Committee of Action for Research,
Extension and Services- CARES)
3. Methodology: Location visit, reconnaissance, social conversation,
secondary/subsidiary data collection, structured and free-style interviews
Investigators and their team crisscrossing the country; visited
about two dozen country- sites in the period form 26 February
to11March 2012. They visited farms in important growing markets,
petty markets, hats and major collection-dispatch centers of fresh
vegetables in different parts/ region of the country. They
interviewed farmers and all major actors in the chain including
retailers in 14 Kitchen market in different parts in Dhaka City.
The visits covered most regions of the country- East and South
East. (Chittagong - Noakhali); Central :( Comilla, Dhaka- Manikganj,
Munshiganj, Narshingdi, Savar, Rajbari, Faridpur). North Bengal
(Bogura and Rangpur), South and South- West: (Jessor, Jhanidah,
Magura and Kustia). On distant travel the Investigators and their
team members also had had night halts
Slide # 3
4. A. Persons Involved in Structuring the Price Chain
Farmers: The producers of seasonal vegetables and other crops
in a period of three/months.
Farias or Paikers: The first tier intermediary small traders dealing
with farm products in 3-4 local markets to sell to Beparis and also
to local consumers. They operate with small capital, within small
area and on a part-time basis.
Beparis: They are professional traders. They purchase
agricultural product directly from farmers or from Farias and
Paikers. They sell to Aratders of the locality or to different
neighboring markets.
Slide # 4
5. A. Persons Involved in Structuring the Price Chain
Contd…
Aratders: They are essentially stockiest and store keepers. They
primarily are commission agents as having fixed centers. They
also purchase products directly from farmers.
Retailers: They are the intermittent links between farmers and
consumers. The retailers through varied other agents provided
some 85% trade to the consumers. Of the remaining 15%,
according to estimates, Farias cover some 6% and Paikers, 4%
percent; and the remaining 5% directly by growers.
Slide # 5
6. B. The Financial: Institutions and Persons Involved
Banks: The present government under its policy of ‘economic
inclusion’ has broadly extended low interest bank loan facilities to
farmers together with opportunities to open bank account with a
nominal deposit of Taka 10 plus. These schemes are under
constant monitoring and reviews and corresponding data and
reports are frequently published through the media for public
information. However, even after 3 years reported progress has
been less than 50% in one and less than 30% in respect of farmers
opening bank account.
In this study conducted with vegetable growing farmers, the
investigators did not find any direct reference of these persons as
having had any successful dealing with either the public or
private, local/foreign commercial banks.
Slide # 6
7. B. The Financial: Institutions and Persons Involved
Contd…
Investigators have gathered some oblique references about these
suggesting of different procedural problems including cash deals
of different values, etc. to obtain a loan.
Farmers think that low interest loans are more easily available
to rich people for other purposes than agriculture
It was learned that most of the farmers interviewed were
nearly illiterate
They didn’t own any mobile phone
Most of them were uninformed about the prices of the
products in near or distant markets.
Slide # 7
8. B. The Financial: Institutions and Persons Involved
Contd…
Mahajan and Dadander: As of the past, these controversial actors
are still prominent in rural communities visited by our
investigators. As opposed to banks, these people are a part of
farmers social ‘in group’.
Mahajans lend money at higher rates of interest, and their
co-laterals are the crops the farmers expected to produce.
They realize their money at post harvesting or, against
standing crops.
Slide # 8
9. B. The Financial: Institutions and Persons Involved
Contd…
Dadonders also lend money in similar manner; but their
realization strategy is more on the products they had
financed. In these cases the farmers may be obliged to sell
standing crop and,
In addition some of them may be required to deliver the
produce to their stores.
Slide # 9
10. C. Factors that Determine/Influence the Setting of
Vegetable Price at the Growers’ End
Farmers i.e. the growers usually are aware of the prices at which
they sold their products in the previous season or even of an
earlier time. The prices of products still in the field or just
harvested are not so much under their command. Those are
dependent on:
1. Their advance knowledge about the market principally the
demand and the supply
2. Nature of their contract with Mahajans and the Dadanders; and
3. A post harvest rush to market their product while they are
fresh.
Slide # 10
11. C. Factors that Determine/Influence the Setting of
Vegetable Price at the Growers’ End Contd…
As regards 1 above, in spite of different types of agents working
for the government and non-government organizations as
reportedly working closely with farmers and providing them all
‘useful’ information, this study suggests that the farmers know
very little about the market. None interviewed in study reported as
having a mobile phone!
As for the factor 2. the growers’ price is largely determined in the
negotiation of terms between the Mahajans or Dadanders, where
farmers for their desperate necessity of staying in the profession,
must agree to terms set by the dadonder:
Slide # 11
12. C. Factors that Determine/Influence the Setting of
Vegetable Price at the Growers’ End Contd…
Illustration
One Abdul Malek of Shoboarchar village of Munshiganj has taken
dadan of Tk. 20,000 from Karim Bepari to cultivate Potatoes on
one bigha land (33 decimal), to purchase seed, fertilizer, pesticide
and other ingredients. Karim Bepari advanced the money for the
crop with the condition to hand over the product at his arat
(stores). With that money Abdul Malek in 70 days time produced
80 monds of potatoes. In this scheme, the price of per kilo
potatoes including some carrying cost was prorated to Taka 6.25.
However, if Abdul Malek was paid his daily wages at the usual rate
of Taka 250 per day for 70 days that he worked on potato field, the
per kilo value of his product would come down 78 paisas! (One
investigator found three such cases in the same village)
Slide # 12
13. C. Factors that Determine/Influence the Setting of
Vegetable Price at the Growers’ End Contd…
One general factors that chocks or inhibit the prices at the
growers end is that vegetables harvested from the field are not
washed, nor sorted or graded for sizes for quality before handing
the staff over to Farias, Paikers or Beparis. However, where the
farmers have to sell his crop on the field and obliged to deliver
that to the Arat (godown) of the Dadander or Mahajan these cares
would not add any value to the product.
Slide # 13
14. C. Factors that Determine/Influence the Setting of
Vegetable Price at the Growers’ End Contd…
Other intermediary influence in setting the prices at the farmers’
end:
a) As stated earlier, Dadonders who often require the products to
be carried to his store with an additional cost had actually
foreclosed the option of pricing by the farmers.
b) Where farmers are free to sell their products themselves i.e. in
persons as head load or on a van/rickshaw to hats or bazar
some 4 to 6 KM away, there they meet the Farias, Paikers and
Beparis who ‘compel’ the farmers to sell at their bidding. The
alternatives are that they have to bring back the load or just
leave goods behind. Village hat-bazars usally close by sun-set
or early evening.
Slide # 14
15. D. Other Major Factors that Affect the Consumers’
Price
a) Bribes and graft paid by truck drivers at different points of the
journey to reach Dhaka
b) Non priority or privilege for trucks carrying perishables on
Ferry crossing
c) Government policy like holidays etc.
d) All other unseen or unanticipated like hartals/aborodh and
accident; and lastly
e) Unforeseen
Slide # 15
16. E. The Construction of Retail Prices by the Owners
of Different Kitchen Markets in Dhaka City
Slide # 16