Most Successful Women Entrepreneurs In The Worldkredx
Women entrepreneurs from all walks of life have been exemplary in leading the world with their commitment and being niche while adapting to changing times
Online Reputation Threats That Can Slay A Brandw3Police
You have heard many times that reputation is fragile but what make it so? The common mistakes done by big brands will tell you how digital reputation is brittle. Learn about these threats and save your brand from getting hurt.
Most Successful Women Entrepreneurs In The Worldkredx
Women entrepreneurs from all walks of life have been exemplary in leading the world with their commitment and being niche while adapting to changing times
Online Reputation Threats That Can Slay A Brandw3Police
You have heard many times that reputation is fragile but what make it so? The common mistakes done by big brands will tell you how digital reputation is brittle. Learn about these threats and save your brand from getting hurt.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Ford's Social Media Story - 2010 editionScott Monty
Ford's efforts in social media have been widely lauded. How did we set this as a strategy and how have we been able to be so effective at reaching our target audience? Here are some of the core principles and processes that we've followed.
Running head: FORD COMPANY 1
Ford Motor Company 9
Ford Company
Ford Motor Company
Ford Motor Company is a worldwide automotive and mobility organization situated in Dearborn, Michigan. With around 203,000 workers and 67 plants around the world, the group's center business incorporates designing, assembling, showcasing and servicing a full line of Ford autos, trucks, and SUVs, and also Lincoln extravagance vehicles (2016). The company is aggressively going after emerging opportunities with investments in mobility, electrification, and autonomy. This is aimed at the expansion of its business model. Ford Motor Credit Company offers financial services of Ford. The organization does some fabulous work on a broad range of online networking channels, fitting its yield and associating with every channel's crowd with the correct substance and manner of speaking. Ford has been in existence for over 110 years, and it is the world’s number five largest car manufacturer yet it has all along maintained relevance, engaging its customers and been remotely approachable.
There are three primary objectives of Ford's Social Media Strategy
1. Awareness and education
Ford makes mindfulness and training among potential and current customers through three major channels (arun_getapp, 2016).1) Twitter and Facebook when new items are propelled or when features are redesigned, 2) Through recordings and VIP support to make a buzz about 3) Facebook applications, for example, the Mustang Customizer, which has been useful in both engaging clients and making mindfulness about Ford among the friend circles of customers.
Ford has utilized the online networking channels both from a general marketing perspective in teaching the current Ford clients about up and coming Ford events, models and changes to its lineup (arun_getapp, 2016). By being available on all the conceivable online networking channels, they depend on word-of-mouth, and also taking part or supporting events, (for example, the joint event with Pandora, where Ford gave to philanthropies picked by music artists that could serve to introduce the brand to potential clients
2. Humanizing and credibility
Ford's social site plans to draw in customers with Ford workers. The ideas section urges customers to post new components for future Ford items (arun getapp, 2016). Devoted staff monitors and makes updates on web-based social networking to guarantee that Ford knows when individuals are discussing the brand and contact them as soon possible, for example, issues of customers reported through the @FordService handle. Roughly 2000 solicitations/week are taken care of with the help of this medium (arun_getapp, 2016).
Humanizing the brand is a ...
Tech M&A Monthly - Hottest Tech M&A EverCorum Group
Are you intrigued by the current tech M&A environment--the best ever--but planning to wait a year to squeeze out additional growth, close a few more clients, or otherwise get completely comfortable? Tune in Thursday, November 14, to learn why that might be a mistake. We’ll take a look at historical patterns of peaks and valleys in the tech M&A market, and at a few current trends that could bring today’s brisk tech M&A to a near-standstill.
Plus, we’ll get field reports from dealmakers with announcements of newly closed deals, firms that took advantage of the best M&A environment ever.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Ford's Social Media Story - 2010 editionScott Monty
Ford's efforts in social media have been widely lauded. How did we set this as a strategy and how have we been able to be so effective at reaching our target audience? Here are some of the core principles and processes that we've followed.
Running head: FORD COMPANY 1
Ford Motor Company 9
Ford Company
Ford Motor Company
Ford Motor Company is a worldwide automotive and mobility organization situated in Dearborn, Michigan. With around 203,000 workers and 67 plants around the world, the group's center business incorporates designing, assembling, showcasing and servicing a full line of Ford autos, trucks, and SUVs, and also Lincoln extravagance vehicles (2016). The company is aggressively going after emerging opportunities with investments in mobility, electrification, and autonomy. This is aimed at the expansion of its business model. Ford Motor Credit Company offers financial services of Ford. The organization does some fabulous work on a broad range of online networking channels, fitting its yield and associating with every channel's crowd with the correct substance and manner of speaking. Ford has been in existence for over 110 years, and it is the world’s number five largest car manufacturer yet it has all along maintained relevance, engaging its customers and been remotely approachable.
There are three primary objectives of Ford's Social Media Strategy
1. Awareness and education
Ford makes mindfulness and training among potential and current customers through three major channels (arun_getapp, 2016).1) Twitter and Facebook when new items are propelled or when features are redesigned, 2) Through recordings and VIP support to make a buzz about 3) Facebook applications, for example, the Mustang Customizer, which has been useful in both engaging clients and making mindfulness about Ford among the friend circles of customers.
Ford has utilized the online networking channels both from a general marketing perspective in teaching the current Ford clients about up and coming Ford events, models and changes to its lineup (arun_getapp, 2016). By being available on all the conceivable online networking channels, they depend on word-of-mouth, and also taking part or supporting events, (for example, the joint event with Pandora, where Ford gave to philanthropies picked by music artists that could serve to introduce the brand to potential clients
2. Humanizing and credibility
Ford's social site plans to draw in customers with Ford workers. The ideas section urges customers to post new components for future Ford items (arun getapp, 2016). Devoted staff monitors and makes updates on web-based social networking to guarantee that Ford knows when individuals are discussing the brand and contact them as soon possible, for example, issues of customers reported through the @FordService handle. Roughly 2000 solicitations/week are taken care of with the help of this medium (arun_getapp, 2016).
Humanizing the brand is a ...
Tech M&A Monthly - Hottest Tech M&A EverCorum Group
Are you intrigued by the current tech M&A environment--the best ever--but planning to wait a year to squeeze out additional growth, close a few more clients, or otherwise get completely comfortable? Tune in Thursday, November 14, to learn why that might be a mistake. We’ll take a look at historical patterns of peaks and valleys in the tech M&A market, and at a few current trends that could bring today’s brisk tech M&A to a near-standstill.
Plus, we’ll get field reports from dealmakers with announcements of newly closed deals, firms that took advantage of the best M&A environment ever.
MGT 521 Week 6 Final ExamMGT521Write a paper of no more than .docxannandleola
MGT 521 Week 6 Final Exam
MGT/521
Write a paper of no more than 3,500 words reviewing the strategic
initiatives taken by the company relative to organizational and
operational adaptation to changing markets.
Explain the following in your paper:
How recent economic trends are influencing the business
Strategies the company has used or could use for adapting
to changing markets, such as an economic downturn or
recession
Tactics the company has implemented or could implement
to achieve their strategic goals
The role human resource management plays in helping the
company achieve its business goals
If you would be willing to invest in this company as a mutual
fund manager
Write a conclusion for your overall business analysis. Be sure to
support your conclusion with information you have gathered from
parts one and two of your business analysis.
Format your paper consistent with APA guidelines.
Week 6 Business Analysis Part III
Ford Motor Company was founded by Henry Ford and incorporated in 1903, the great depression and now the recession we are in the company has survived and found ways to become stronger. The company has rebounded in the past few years and right now the company is booming and generating a great profit which is pleasing for the company and its stakeholders. As numbers tell no lies, in 2008 Ford suffered its worst year in history with a $14.6 billion dollar loss (Starner, 2010), and by 2010 reported a $2.7 billion dollar gain. With a turn around like that one must assume Ford has figured out what they need to change to survive. A few ways that the company has turned around the business is by downsizing and changing company values, to introduce a new, “Battery Electric Vehicle(BEV)” ("Media.ford.com", 2011), and also they have incorporated robotics into their Quality Control(Robotic Trends Staff, 2011). Ford has a very strong human resource department and a woman by the name of Felicia Fields (Starner, 2010), has been a major player for the company. Ford is now as a company who is striving and achieving great success that once again has made them a top performer in the auto industry.
In 2008 the company hit rock bottom, with record losses and the companies stock falling to about a dollar, the company has had to regroup and focus. It has done just that and become a rock in the auto industry once again. In 2008 with such a hard financial year the company was forced to sell some of other car companies that they had stake in, Jaguar, Land Rover, Volvo and Ashton Martin were some of those names. Their CEO Alan Mulally had a vision and his vision was, “ONE Ford: ONE Team, ONE Plan, ONE Goal.” (Starner, 2010) The plan is a lot like it sounds, the company would regroup and become one, become more efficient and operate in a way that it had never done so before. The company then soon downsized and went from a company of 213,000 employees in 2008 and now it operates with around 176,000, which is a sizeable difference. Ford is now ...
1. PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
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6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
17. Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
Globally, 62% of people trust corporations less than they did last year; for the U.S., it’s 77%. That means that almost everything companies say about themselves is automatically suspect. Who do people trust, then? Third party experts People like themselves Therein lies the opportunity.
The other challenge we face is the lack of attention that seems rampant currently. DVRs are jeopardizing 30 second spots. Customers are bombarded with over 3,000 messages a day. In a 140-character world, how will your messages break through the clutter?
To many people outside of the Detroit bubble, or who have not owned or considered owning a Ford, the Blue Oval lacks personality. And in 2006, Ford was on the ropes, seen by many as the weakest of the U.S. automakers. Alan Mulally was hired as CEO from Boeing, Bill Ford assumed the Executive Chairman title. Leadership was rounded out in terms of strategy, operations and vision. My impressions of Ford when approached in 2008: remarkable leadership, product lineup in 2009 and 2010 that would take the world by storm, and intelligent, talented and passionate people. In summary, not the typical Detroit company that people assumed it to be.
Henry Ford was a tinkerer, an inventor, an innovator, and an environmentalist. He was interested in bringing his technology to as many people as possible – transportation for millions – and improving the world. And his spirit of innovation still lives on in Ford today. In its earliest days, there was a face associated with Ford. In recent years, not so much. And that’s a central part of our social media story here.
Bill Ford, Jr. wanted to ensure his family’s company had strong leadership – real leadership, committed to making hard choices. Alan Mulally joined the company as CEO in September 2006 – an outsider at the helm of Ford. Ford is clearly in a different place – we’ve got a strong plan that we’ve been executing on independently for more than two years, and it’s being demonstrated daily in the great products we’re bringing forward.
In order to get there, we needed a plan. And that plan manifested itself in One Ford One Ford : One Team. One Plan. One Goal. The plan: Aggressively restructure to operate profitably at the current demand and changing model mix Accelerate development of new products our customers want and value Finance our plan and improve our balance sheet Work together effectively as one team
Great products abound – the all new 2010 Ford Taurus, the Ford Flex, the 2011 Ford Fiesta, the Electric Focus, and the 2010 Ford Fusion Hybrid, to name a few. Overall, Ford has the freshest lineup in the industry. And more importantly, we’ve advanced our quality – no one surpasses Ford in initial quality, and we’ve got the highest levels of customer satisfaction in the automotive industry. 70% of our vehicles are recommended buys in publications consumers trust most.
The technology central to great products – innovations for all: SYNC Ford Work Solutions EcoBoost Innovation is a renewal or alteration of the status quo; it’s not necessarily a BIG idea – it’s about tweaks to what we know, in ways that allow it to become adaptable for millions. That’s how true innovation is born.
It starts with vision – a lofty goal that causes us to reach for more. Bill Ford, Jr. carries on the vision of his great-grandfather and pushes the company to be more than just a business – we’re
We subscribe to the Woody Allen philosophy of social media: “90% of social media is just showing up.” We also believe in the Yogi Berra corollary: “It’s the other half that’s hard.” You get points for simply having a presence in social media. But it’s more than just registering an account – it’s about participating and making sure you’re an active member of the community. Our presence counts in unexpected places: CES Urban Mobility Project Green Roof Warriors in Pink
And what do we do that makes people sit up and pay attention? We listen. We respond. We demonstrate that we’re different.
They want to be able to speak to people directly at the company, or with someone who represents the company in some fashion. In short, they want to ensure they’ve been heard. This is vastly different for the direct marketer who’s used to replies in the form of BREs, click throughs or data filled out in forms. This is in some cases real-time.
They want to understand the process and be communicated to regularly, to ensure they’re being treated fairly.
Straight, honest answers – no spin You can’t outsource authenticity.
Ford’s social media strategy is consistent with and supportive of our overall business goals and communications strategy. It’s crafted in such a way that it can withstand the changes of the marketing and communications industry but it can also be flexible enough to adapt to various regions, departments and audiences. It is what defines all of our social media activities at the company.
So, what does value look like?
Our Digital Snippets, crafted in conjunction with the Social Media Group, are a collection of consumer-friendly press releases on a Wordpress platform. Supported with Creative Commons licensed Flickr images and completely shareable and embeddable YouTube videos, these Social Media Press Releases are all available via RSS feeds. The message: we’ve set our content free. http://ford.digitalsnippets.com
We’ve established a presence on a variety of social platforms: Twitter, Facebook, Flickr, YouTube, Delicious, Upcoming, Scribd – knowing that in many cases, it’s up to us to connect with the consumers on their turf. We can’t expect them to automatically come to us. “ If you build it, they will come” isn’t necessarily the universal mantra any longer.
Currently, 10 corporate Twitter accounts – and growing. Mexico, Canada, Germany, and Asia Pacific & Africa also have accounts.
In late 2008, Alan Mulally became the first automotive CEO to take questions on Twitter. We continued the practice and even captured the video here: http://www.youtube.com/watch?v=qaaKNcovfdQ The message: we have an affable, approachable, and brilliant CEO who is willing to take the time to converse with fans & customers and whose personality shines through.
We also put other leadership to the test. Group VP of Sustainable Energy & Safety Engineering Sue Cischke and General Counsel David Leitch take to the keyboard at the Summer of Taurus events held in 100 cities across the country earlier in 2009. They took questions and engaged with consumers. We’re planning a follow up to those who missed the events or who couldn’t follow along the first time, with a wrap-up video, Powerpoint and other content that allows people to view on demand.
The Ford Story – our social media hub at http://thefordstory.com Combination of Ford-generated and third party content, with access to all of our social presence. And we’ve just incorporated Your Stories – a section where individuals can submit stories about how Ford inspired them or touched their lives in some way.
We partnered with Filmaka in advance of the 2010 Mustang reveal, encouraging the public to create their own videos; the 20 finalists were invited to the L.A. Auto Show, where we revealed the new Mustang and announced the winner of the film competition. The winner, “Fathers Day,” can be seen here. http://www.fordvehicles.com/the2010mustang/?id=/stories/films/film04
The Mustang Configurator gives people a chance to personalize their experience and share it out on their own platforms.
“ You Speak Green” Facebook app encourages participation around our sustainability message. http:// apps.facebook.com/ford-fusion
We allow people to see what each other are saying and how they rank.
Comedian Mark Malkoff decided that he wanted to go on a month-long journey to collect the keys to 100 cities. We’ve given him a Ford Fusion Hybrid to make the journey and we’re following his progress on The Ford Story. http://www.markmalkoff.com/keystothecity
We gave a Ford Flex to Plaid, “the greatest agency in all the land,” for their tour of middle America, from Detroit to New Orleans, in which they highlighted the coolest brands, agencies and individuals. http://www.plaidnation.com
When Jaime Case and Chris Hodges were planning their wedding, they eschewed the traditional large gathering, and instead chose to visit friends and family all over the country, getting marriage advice from them. We gave them a Ford Fusion to make this trip of a lifetime a truly memorable one. http://www.weddingroadtrip.com
The Fiesta Movement – http://www.fiestamovement.com. 100 Euro-spec cars, 100 people, 6 months, unfiltered content, product feedback prior to U.S. launch
Real-time updates from real people driving our cars – 100% authentic, not edited/censored/filtered in any way. In addition to buzz, the feedback that our engineers are getting allows them to improve the North American version before it event comes to market . http://fiestamovement.com
As of September 30, 2009, the Fiesta Movement generated: 4.3 million YouTube views 540,000 Flickr views 3 million Twitter impressions 50,000 handrasiers, 97% of which don’t currently drive Fords 38% awareness – equal to the level of newly introduced vehicles that have been in the market for 2 years. All for a vehicle that isn’t even here yet.
Lots of additional proof points available at: http:// twitter.com/scottmonty#/favorites?user = ScottMonty
It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months. Now, the goal is to be the world’s leading social brand. Period. It will happen through leadership. This is not about technology; it’s about culture change and leading an organization. We have the senior support. Our CEO, CMO and even our General Counsel are rooting for us and want to get involved.
Social Radar Index by Infegy, reported on by AdAge: http:// adage.com/article?article_id =139386
Marc Girolimetti was a skeptic. And a 15 year VW/Audi driver. He started following Ford’s social media activities and an amazing thing happened. Read his story at http://blog.actslike.com
Rolling out social media to other teams, cross-training staff, creating an army of digital ambassadors. Even at 1% participation, that’s 2,000 people that can represent Ford effectively online. Connecting with our enthusiasts Creating a catch-all for requests for sponsorships, vehicle use, social media projects, etc. And listen so we know how to improve.