Virgin Mobile

3,786 views

Published on

A presentation on Virgin Mobile

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,786
On SlideShare
0
From Embeds
0
Number of Embeds
37
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Virgin Mobile

  1. 1. Group 6 Presents to you Entry into India
  2. 2. Introduction <ul><li>Brand used by many mobile phone service. </li></ul><ul><li>The international Virgin Mobile businesses each act as independent entities. </li></ul><ul><li>Virgin Group provides the brand, and the phone company operates the network infrastructure. </li></ul><ul><li>First Mobile Virtual Network Operator when it launched in the United Kingdom in 1999. </li></ul>
  3. 3. <ul><li>First national youth-focused mobile service. </li></ul><ul><li>Services are being offered to the Indian consumers by Tata Teleservices. </li></ul>
  4. 4. <ul><li>The Virgin Mobile Revolution Evolution </li></ul><ul><li>Virgin Mobile, a leading branded venture capital organization. </li></ul><ul><li>Conceived in 1970 by Sir Richard Branson. </li></ul><ul><li>Created more than 200 branded companies worldwide. </li></ul><ul><li>Revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion). </li></ul>
  5. 5. <ul><li>About Tata Teleservices </li></ul><ul><li>One of India's leading private telecom service providers. </li></ul><ul><li>Uses the latest CDMA technology for its wireless network. </li></ul><ul><li>Operates in more than 4500 towns across 20 circles. </li></ul><ul><li>Tata Indicom brand has a customer base of over 23 million. </li></ul>
  6. 6. <ul><li>One of India's leading private </li></ul><ul><li>telecom service providers. </li></ul><ul><li>Uses the latest CDMA technology for its wireless network. </li></ul><ul><li>Operates in more than 4500 towns across 20 circles. </li></ul><ul><li>Tata Indicom brand has a customer base of over 23 million. </li></ul>
  7. 7. <ul><li>Why youth market </li></ul><ul><ul><li>More and longer out-bound voice calls </li></ul></ul><ul><ul><li>Large calling circles for both making and receiving calls </li></ul></ul><ul><ul><li>Large users of SMS </li></ul></ul>Target Market
  8. 8. <ul><li>Both the earliest adopters and highest users of value-added services </li></ul><ul><li>Higher usage for both voice and SMS at weekends </li></ul><ul><li>Handset upgrade cycle of less than 12 months </li></ul><ul><li>Mobile as a badge of self-expression </li></ul>
  9. 9. Hitting the youth needs with their plans/schemes <ul><li>Get paid to receive calls </li></ul><ul><li>50 paise to any local network </li></ul><ul><li>The weekend Bolt-on </li></ul><ul><li>Safe Secrets </li></ul><ul><li>Easy Handset upgrades </li></ul>
  10. 10. SWOT Analysis of Virgin mobile in India <ul><li>STRENGTHS: </li></ul><ul><li>New innovative service </li></ul><ul><li>Experience, Expertise in designing, Marketing and Servicing </li></ul><ul><li>Low prices of virgin handsets. </li></ul><ul><li>Cost Advantage </li></ul>
  11. 11. Weakness: <ul><li>Dependent on TTSL for its network services </li></ul>
  12. 12. Opportunities <ul><li>Primary audience savvy youth </li></ul><ul><li>Developing Indian Market </li></ul><ul><li>Key volume market, India followed by China, Brazil, Indonesia, Nigeria </li></ul><ul><li>Youth makes more, longer calls, means huge billing potential, offers revenue opportunity </li></ul>
  13. 13. Threats: <ul><li>Franchise Agreement </li></ul><ul><li>Consideration of Indian government for allowing MVNO </li></ul>
  14. 14. Marketing Strategy <ul><li>Think Hatke </li></ul><ul><li>CDMA with RUIM </li></ul><ul><li>Removable User Identity Module </li></ul><ul><li>Virgin's handsets </li></ul><ul><li>Get paid to receive calls </li></ul>
  15. 15. Technical Aspects <ul><li>MVNO (Mobile Virtual Network Operator) </li></ul><ul><li>It is an operator that does not own infrastructure. </li></ul><ul><li>CDMA TECHNOLOGY (Code Division Multiple Access) </li></ul><ul><li>CDMA growth rate exceeds than that of GSM on a monthly basis </li></ul>
  16. 16. Facts on CDMA <ul><li>Dropped calls </li></ul><ul><li>Faster Internet Connectivity </li></ul><ul><li>Better Battery Life & Secure Communication </li></ul>
  17. 17. Win – Win Situations <ul><li>Virgin Mobile and Customers </li></ul><ul><li>Virgin Mobile and Tata Teleservices </li></ul>
  18. 18. Virgin Mobile - Needs, Wants and Demands <ul><li>Youth’s needs </li></ul><ul><li>Youth’s wants </li></ul><ul><li>Youth’s demands </li></ul>
  19. 19. Virgin Mobile Survival in the Indian market <ul><li>Offering for a single, distinct segment </li></ul><ul><li>Service Reach </li></ul><ul><li>Distribution Reach </li></ul>
  20. 21. THANK YOU

×