This document provides a roadmap and guidelines for creating a special report to help solve common business problems. It includes sections on identifying problems in an industry, formatting the report using the P.I.Q. method with a question, illustration, and call to action. The report should include an introduction, conclusion, author bio, and cover page. The goal is to convert problems into principles and case studies to educate readers and position the author as an expert through publishing the report on LinkedIn, WordPress and other sites. The last part outlines a career coaching service and weekly webinars on advanced career strategies and interview skills.

1. Branding on purpose – the roadmap to success

2. Common Industry Problems
P.I.Q. Format
Inserting Diagrams
Inserting Graphs
The Intro
The Conclusion
The Bio
The Cover Page

3. Does This Ring a Bell?

4. “Any employer will hire any
applicant as long as they are
convinced that the hiring will
bring more value than it costs”.
Tom Jackson
“If you want more money, demonstrate more
value”.
John Hall

5. Which Would You Rather Read?

6. Color & Graphics Get Noticed

7. Make Your Point With a Graph

8. Based on problems
generic to an
industry or function

9. Every Industry has generic problems
Identify 3 to 5 common generic problems
Match one QRA to each problem
Develop Title for SR
Develop Sub-Title for SR

10. Principle: A Illustrate
fundamental truth or •What is the result of the
proposition that problem, and what does it
serves as the mean to the company?
foundation for a •What is your Power Story? Ask Question how
•Diagram Process
system of belief or problem is Impacting
•Graph Results
behavior or for a Company
chain of reasoning
•Taking x action results in y

11. Turn Problems Into Principles
Identify Generic Problem
High Material Costs
Turn Problem into Principle
A High Performing Supply
Chain will Reduce Material
Costs

12. 5 Traps U.S. Hair Care Manufacturers Encounter:
How to Beat the Multi-National Manufacturers in
Their Home Markets!
Ten Biggest Marketing Mistakes and How to
Avoid Them
Gaining a Strategic Foot-Hold in Asia:
Five Cultural Marketing Realities to Master
Four Simple Keys to Better Sales
They Don’t Teach You in Sales Training

13.  Author Information
 Length and appearance
 Cover
 Implementing
 Follow Up Strategies
 Is a Special Report Right for Me?

14. Convert to Power Stories to Convert 3 to 5 Case
Create Power Stories
Case Studies Studies into Special Report
“How to” titles of 120
QRA Bullet Point Upload onto LinkedIn
strokes or less.
Put in Resume Post in LI profile as PDF Publish on Wordpress
Put in Commercials & “Tell Tweet Title with link to
Publish on WordPress
me about yourself” Wordpress
Put in Bios and Profiles Post on LinkedIn Groups
Tweet Title with Link to
Wordpress

15. Wed – April 10 ~ Social Media for Advanced Career Strategies part 1
Wed – April 17 ~ Social Media for Advanced Career Strategies part 2
Wed – April 24 ~ Interview Preparation – How Not To Talk Your Way Out
Of The Job!
Wed – May 1 ~ Mock Interview Workshop

16. Greg Johnson brings almost 20 years experience as an international business
executive with expertise ranging from operations to marketing and business
development, with such companies as Jaguar Land Rover NA, Regus Japan K.K.,
Mitsui Construction Company, Takagi Tankless Water Heaters and Lion Office
Products.
In founding Above The Rim Executive Coaching, Greg employs his wealth of business
experience as well as his passion to help others. He brings a positive approach to the
career search, enabling his clients to:
Develop their Strategic Job Search Plan,
Build their Personal Brand Identity,
Leverage their Strengths, Skills, Experiences and Passions,
Clearly articulate their Mission Statement.
This allows them to separate themselves from the rest of the job seekers, and position
themselves as The Solution to the needs of their target companies.
If you don't have time to do it right, when will you have time to do it over?
John Wooden