This presentation was given to the Atlantic Woodworkers Association at their AGM and monthly meeting on March 11, 2014. It outlines opportunities and strategies for imporving the current website at www.atlanticwoodworkers.ca

1. atlanticwoodworkers.ca
Online Presence
Strengths, Opportunities, Recommendations

2. First Things First
• Your webmaster – Don Shubaly
• Technical Support/ Features
– Stephen Parsons
• Content Editing/ Social Media
– Mary Elizabeth O’Toole

3. The Foundation
• Get Ready
– Assessing the situation
– Cleanup & Tuning
• Get Set
– Research
– Collecting Ideas

4. The Good
• CMS (WordPress)
• Internet/Intranet
• Features
– Forums
– Library
– Gallery

5. The Opportunity
• Technology/ Currency
• Design
• Strategy
• Structure
• Content

6. (some of) The Best
• Wood Turners and Carvers
• Thanks to Canadian Wood-
working & Home Improvement
• Here are a few examples…

7. (some of) The Best
• Avalon
Woodturner’s Guild
– Imagery
– Simplicity
– Consistency
http://www.avalonwoodturners.org

8. (some of) The Best
• Calgary Carvers
– Imagery
– Use of space
– Key messages
http://www.calgarycarvers.com/

9. (some of) The Best
• Durham Woodworking
Club (Oshawa)
– Clean design
– Social media
– Sponsorship
http://www.durhamwoodworkingclub.com/

10. (some of) The Best
• Newfoundland
Woodworkers
– Strong Imagery/
multimedia
– Working features
– Member promotion
http://www.nlwoodworkers.ca/

11. (some of) The Best
• Oakville Sculpters
& Woodcarvers
– Branding
– Navigation
– Monetization (sales)
http://www.oswguild.org/

12. (some of) The Best
• Grey-Bruce Woodturners
Guild
– All of the above
http://www.gbwg.ca

13. The Recommendations
• Technology/ Currency
• Design
• Strategy
• Structure
• Content
http://www.atlanticwoodworkers.ca

14. Technology
• WordPress updates…done!
• Modular updates
• Library module
• Multimedia
• Working features (calendar)
• RSS & Offsite Content
http://www.atlanticwoodworkers.ca

15. Design
• Logo?
• Photo Imagery
• Multimedia features
• Use of space
• Color
http://www.atlanticwoodworkers.ca

16. Structure
• Public (internet)
• Members Only (intranet)
• Navigation and sections
• Links and related content
http://www.atlanticwoodworkers.ca

17. Strategy
• How can we
– Add value to members?
– Entice new members?
– Increase our reach?
http://www.atlanticwoodworkers.ca

18. Members Only
• Reformatted content – TMT
• Currency – regular updates
• Interaction
– Forums / discussion?
– Mentorships?
– Tips & Technique sharing?
http://www.atlanticwoodworkers.ca

19. Public Information
• Contact Info
• Links
• Q & A?
• Teasers
– Tips & techniques
– Book reviews
– Member profiles
http://www.atlanticwoodworkers.ca

20. Outreach with Social Media
• Facebook
– Wide reach, accessible, social
• Blog
– Opportunity for detailed sharing
• YouTube
– Showing skills (future)
http://www.atlanticwoodworkers.ca

21. Next Steps
• Your input
– Survey
– Participation (e.g. forums)
– Mentoring
– Demonstrating (technique)
• Manageable scope
http://www.atlanticwoodworkers.ca

22. Questions
• Thank you
• Stay tuned!
• Links at
www.atlanticwoodworkers.ca