1. What’s Fair & Foul With Social Communication?
Shawn Rider

2. Media Wasn’t in the Job
Description…
 Twitter & Facebook
 Press Conferences
 Interviews
 On/Off Field Actions
 So what?

3. Media Impact on Athletes
 Determines Image
 Popularity
 Celebrity Status
 Career Success
 Lose Job
 Fines

4. Twitter & Facebook
 Cristiano Ronaldo
 Lebron James
 Pros
 Marketing
 Connection to Fans
 Voice Ideas
 Cons
 Childish Behavior
 Distract from Job
 “Microphone to the World”

5. "2 yrs ago I was told I might never walk again. Just WALKED
off plane in Indy to play in The #SuperBowl.
#TakeThatSh*tCancer.“
(Mark Herzlich)
“We’ll never know what really happened. I just have a hard
time believing a plane could take a skyscraper down
demolition style”
(Rashard Mendenhall)
“If speed walking is an Olympic event then the Doggy Paddle
should be an official swim stroke. 100m Doggy Paddle. Hair
must stay dry to win.”
(Justin De Fratus)

7. Press Conferences
 What’s the Goal?
 Who’s Watching?
 Conduct
 Nonverbal
 Verbal
 Impact
 Self
 Team
 Fans
 Media

8. Interviews
 Similar to Press Conferences
 More Personal
 Increase/Decrease Popularity
REPORTER: Let’s just say that a snake bit your mom
right here, right in the chest area. Would you be
willing to suck the venom out to win the title?
SHAQ: No, but I would with your wife.

9. On & Off the Field
 On the Field
 Playing Style
 Contribution to Team
 Showboating
 Off the Field
 Personal Life
 Conduct in Interviews, Press Conferences, etc
 Social Media

10. So What?!
 Loved or Hated?
 Hall of Fame
 Job Security
 Communication Effects Athletes

11. References
Hutchins, B. (2011, March). The acceleration of media sport
culture. Information, communication & society, 14(2), 237-257.
Zmuda, N. (2012, July 23). The social-media strategy for olympic
athletes:better safe than sorry. Advertising age, 83(28), 2-3.
Gay, J. (2012, May 14). What pro athletes should never say. Wall street
journal - eastern edition. p. B10.
Dhonde, B. M., & Patil, V. N. (2012, September). Role of mass media in
progress of physical education and sports. Indian streams research
journal, 2(8), 1-3.