Richard Haynes Stirling Media Research Institute, University of Stirling, Scotland, UK.
‘The process has become the product.’ Jeﬀ Jarvis, What Would Google Do? (2009:92)
¡ Struggles for continuity: some critical thoughts on sports journalism and social network media ¡ Transformations in media-‐source relations in sport: § Shaping the news agenda § The public ‘private’ athlete ¡ A new conversation inside social networks between journalists, sports stars and fans ¡ Concluding thoughts on sports strategic communications
¡ Journalism and social networks critically framed in two ways: 1. Convergence – digital technology, organisations and institutions, media practices and everyday life 2. What is journalism? And who is a journalist? ¡ Sport stars and disintermediation § Mass self-‐communication § Rioferdy5
¡ Access to information no longer resides with the occupation of journalists ¡ Decline of newspaper circulations ¡ Heightened competition for attention ¡ Search engines and their algorithms increasingly provide our hierarchy of news ¡ ‘Churnalism’ – PR and spin ¡ Access to sport stars in broadcasting is routinized and sanitized
¡ 24/7 rolling news ¡ Twitter as news feed § 10m users in UK § 80% via mobile ¡ Capello Resignation § Story broke on Twitter § 4000 tweets a second § Star comment and ‘Trending’
¡ Social networking and the athlete as ‘brand’ § Likes and followers, what do they mean? § Issues of integrity ¡ Discipline and guidelines § Fines and sackings § Need for media literacy education
After years of interviews, it became clear than no journalist was willing to tell my tale. Anything I said, anything I did, was given an angle to ﬁt in with the bad-‐boy image. [ ] I was an enigma. [ ] They projected someone who was not the real me: it was the me that the press wanted to project. [ ] No longer would I let journalistic interpretation to run wild without any accountability. I didn’t have many choices I decided to tweet! (Barton, 2012).
• Cites Neitsche and The Smiths in equal measure. • Enduring negative public image. • Public row with former players on Twitter. • The participatory surveillance of a footballer.
¡ Criticisms of social media use by sport stars § From journalists (a struggle for communication power) § From within sport (fear the lack of control) § A need for social media literacy in sport § The need for informed, well-‐funded journalism