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Richard	  Haynes	  Stirling	  Media	  Research	  Institute,	  	  University	  of	  Stirling,	  Scotland,	  UK.	  
 	  	  ‘The	  process	  has	  become	  the	  product.’	  Jeff	  Jarvis,	  What	  Would	  Google	  Do?	  (2009:92)	  
¡    Struggles	  for	  continuity:	  some	  critical	  thoughts	  on	  sports	        journalism	  and	  social	  network...
¡    Journalism	  and	  social	  networks	        critically	  framed	  in	  two	  ways:	        1.  Convergence	  –	  di...
¡    Access	  to	  information	  no	  longer	        resides	  with	  the	  occupation	  of	        journalists	  	  ¡  ...
¡     24/7	  rolling	  news	  	  ¡     Twitter	  as	  news	  feed	         §  10m	  users	  in	  UK	         §  80%	  ...
¡  Social	  networking	  and	    the	  athlete	  as	  ‘brand’	    §  Likes	  and	  followers,	  what	        do	  they	 ...
After	   years	   of	   interviews,	   it	   became	  clear	  than	  no	  journalist	  was	  willing	  to	  tell	  my	  ta...
•  Cites	  Neitsche	  and	  The	     Smiths	  in	  equal	  measure.	  •  Enduring	  negative	  public	     image.	  •  Pub...
¡  Criticisms	  of	  social	  media	  use	  by	  sport	  stars	     §  From	  journalists	  (a	  struggle	  for	  commun...
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Hamburg presentation richard haynes


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Vortrag im Rahmen des 12. internationalen Symposiums Sport und Ökonomie, 31.05. und 01.06.2012, in Hamburg

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Hamburg presentation richard haynes

  1. 1. Richard  Haynes  Stirling  Media  Research  Institute,    University  of  Stirling,  Scotland,  UK.  
  2. 2.      ‘The  process  has  become  the  product.’  Jeff  Jarvis,  What  Would  Google  Do?  (2009:92)  
  3. 3. ¡  Struggles  for  continuity:  some  critical  thoughts  on  sports   journalism  and  social  network  media  ¡  Transformations  in  media-­‐source  relations  in  sport:   §  Shaping  the  news  agenda   §  The  public  ‘private’  athlete  ¡  A  new  conversation  inside  social  networks  between   journalists,  sports  stars  and  fans  ¡  Concluding  thoughts  on  sports  strategic  communications  
  4. 4. ¡  Journalism  and  social  networks   critically  framed  in  two  ways:   1.  Convergence  –  digital  technology,   organisations  and  institutions,   media  practices  and  everyday  life   2.  What  is  journalism?  And  who  is  a   journalist?  ¡  Sport  stars  and  disintermediation   §  Mass  self-­‐communication   §  Rioferdy5  
  5. 5. ¡  Access  to  information  no  longer   resides  with  the  occupation  of   journalists    ¡  Decline  of  newspaper  circulations  ¡  Heightened  competition  for  attention  ¡  Search  engines  and  their  algorithms   increasingly  provide  our  hierarchy  of   news  ¡  ‘Churnalism’  –  PR  and  spin  ¡  Access  to  sport  stars  in  broadcasting  is   routinized  and  sanitized  
  6. 6. ¡  24/7  rolling  news    ¡  Twitter  as  news  feed   §  10m  users  in  UK   §  80%  via  mobile  ¡  Capello  Resignation   §  Story  broke  on  Twitter   §  4000  tweets  a  second   §  Star  comment  and  ‘Trending’    
  7. 7. ¡  Social  networking  and   the  athlete  as  ‘brand’   §  Likes  and  followers,  what   do  they  mean?   §  Issues  of  integrity  ¡  Discipline  and  guidelines   §  Fines  and  sackings   §  Need  for  media  literacy   education  
  8. 8. After   years   of   interviews,   it   became  clear  than  no  journalist  was  willing  to  tell  my  tale.  Anything  I  said,  anything  I  did,  was  given  an  angle  to  fit  in  with  the   bad-­‐boy   image.   [   ]   I   was   an  enigma.   [   ]  They   projected   someone  who   was   not   the   real   me:   it   was   the  me   that   the   press   wanted   to   project.  [   ]   No   longer   would   I   let   journalistic  interpretation  to  run  wild  without  any  accountability.   I   didn’t   have   many  choices   I   decided   to   tweet!   (Barton,  2012).    
  9. 9. •  Cites  Neitsche  and  The   Smiths  in  equal  measure.  •  Enduring  negative  public   image.  •  Public  row  with  former   players  on  Twitter.  •  The  participatory   surveillance  of  a  footballer.  
  10. 10. ¡  Criticisms  of  social  media  use  by  sport  stars   §  From  journalists  (a  struggle  for  communication   power)   §  From  within  sport  (fear  the  lack  of  control)   §  A  need  for  social  media  literacy  in  sport   §  The  need  for  informed,  well-­‐funded  journalism