AT Q4 2015 bot report IAB
•
0 likes•269 views
This document summarizes an online media quality survey conducted in Austria in Q4 2015. It found that invalid traffic rates varied between publishers, with an overall rate of 8.2%. Publisher direct sites had a lower invalid rate of 4.2% on average compared to 11.1% for networks and exchanges. Larger, more popular publishers tended to have higher invalid rates due to more bots. Domains with .at had less invalid traffic than .de and .com/.net domains. The report provides examples of domains spoofing traffic to deliver fraudulent ad impressions.
Report
Share
Report
Share
Download to read offline
Recommended
LG Inform Plus - Using Public Data for evidence based decision making
Presentation By Mike Thacker to Cheshire & Warrington Research and Intelligence Collaborative (CWRIC) Learing Conference 2015 - Evidence Based Decision Making
Implementing dutch blockchain initiatives
This document summarizes a blockchain initiative in the Netherlands for implementing blockchain technology to improve vote counting. It describes the technical and organizational aspects of setting up a blockchain platform and integrating it with existing systems. It then outlines a pilot project that was conducted in Groningen during a referendum to test counting votes on a blockchain. The pilot showed increased transparency and reliability. There is an ambition to expand the system to more municipalities and eventually substitute the current voting procedure for national elections.
BreeCS Example Report - Local Labour 3 Tier Lifespan
This report summarizes local labor statistics for a construction site over its lifetime. It shows that 59.46% of people days were within 20 miles of the site, meeting the 30% target, while people days between 20-40 miles and over 40 miles were outside their respective 30% and 40% targets. The report also provides monthly breakdowns of people days and percentages within, between, and over certain mile distances from the site.
Data Query: Exploration at your fingertips
This document discusses Data Query, a product from AT Internet that allows users to explore and analyze data through intuitive queries. Data Query provides advanced modeling capabilities that allow users to integrate custom metrics and indicators. It is a collaborative system that is interconnected with other AT Internet applications like reports and dashboards. The document demonstrates Data Query's features through examples and tips for effective usage.
The APIs4DGov study.
My slides at the API strategy workshop (17-18 October 2018,
JRC, Ispra (VA), Italy) on EU API strategies. Find my video at: https://youtu.be/aDbndTop-_A and all the presentations and videos of the Workshop at: https://ec.europa.eu/jrc/en/event/workshop/assessing-government-api-strategies-across-eu. Enjoy also the presentations of Mehdi Medjaoui, David Berlind, Kin Lane and Mark Boyd!
Capabilities of 'Comprehensive Analysis (newage.)
In this presentation, we describe our own methodology of 'Comprehensive Analysis' of digital media campaigns. This approach to ad campaigns analysis helps our clients to uncover the real ROI of their ad placements, creatives and audiences. Our in-depth analysis helps to get clarity into what is really working and what is not. In this slide deck, we also walk you through some real-life examples of how 'Comprehensive Analysis' worked for the benefit of our clients.
Capabilities of 'Comprehensive Analysis' of digital ad campaigns
newage. is the digital marketing agency that applies an innovative approach to the online media campaigns analysis. Our proprietary technology of ‘Comprehensive Analysis’ (includes Post View analysis and User ID matching) enables us to get a 360-degree view of the real media effect of your campaigns and feel the gap in understanding of long term effects of media activities.
eTargeting: Digital marketing in russia - DMedia Ltd
This document summarizes the services of a leading digital marketing agency in Russia. It discusses that the agency was founded in 2011 and now employs over 40 experts. It provides services across multiple digital channels for over 200 Russian and international clients. Core services include premium display advertising, retargeting, social network advertising, email campaigns, and affiliate marketing. The agency has access to large publisher networks and audiences on major Russian social networks and email lists. It also discusses the size and growth of the Russian digital marketing and e-commerce industries.
Recommended
LG Inform Plus - Using Public Data for evidence based decision making
Presentation By Mike Thacker to Cheshire & Warrington Research and Intelligence Collaborative (CWRIC) Learing Conference 2015 - Evidence Based Decision Making
Implementing dutch blockchain initiatives
This document summarizes a blockchain initiative in the Netherlands for implementing blockchain technology to improve vote counting. It describes the technical and organizational aspects of setting up a blockchain platform and integrating it with existing systems. It then outlines a pilot project that was conducted in Groningen during a referendum to test counting votes on a blockchain. The pilot showed increased transparency and reliability. There is an ambition to expand the system to more municipalities and eventually substitute the current voting procedure for national elections.
BreeCS Example Report - Local Labour 3 Tier Lifespan
This report summarizes local labor statistics for a construction site over its lifetime. It shows that 59.46% of people days were within 20 miles of the site, meeting the 30% target, while people days between 20-40 miles and over 40 miles were outside their respective 30% and 40% targets. The report also provides monthly breakdowns of people days and percentages within, between, and over certain mile distances from the site.
Data Query: Exploration at your fingertips
This document discusses Data Query, a product from AT Internet that allows users to explore and analyze data through intuitive queries. Data Query provides advanced modeling capabilities that allow users to integrate custom metrics and indicators. It is a collaborative system that is interconnected with other AT Internet applications like reports and dashboards. The document demonstrates Data Query's features through examples and tips for effective usage.
The APIs4DGov study.
My slides at the API strategy workshop (17-18 October 2018,
JRC, Ispra (VA), Italy) on EU API strategies. Find my video at: https://youtu.be/aDbndTop-_A and all the presentations and videos of the Workshop at: https://ec.europa.eu/jrc/en/event/workshop/assessing-government-api-strategies-across-eu. Enjoy also the presentations of Mehdi Medjaoui, David Berlind, Kin Lane and Mark Boyd!
Capabilities of 'Comprehensive Analysis (newage.)
In this presentation, we describe our own methodology of 'Comprehensive Analysis' of digital media campaigns. This approach to ad campaigns analysis helps our clients to uncover the real ROI of their ad placements, creatives and audiences. Our in-depth analysis helps to get clarity into what is really working and what is not. In this slide deck, we also walk you through some real-life examples of how 'Comprehensive Analysis' worked for the benefit of our clients.
Capabilities of 'Comprehensive Analysis' of digital ad campaigns
newage. is the digital marketing agency that applies an innovative approach to the online media campaigns analysis. Our proprietary technology of ‘Comprehensive Analysis’ (includes Post View analysis and User ID matching) enables us to get a 360-degree view of the real media effect of your campaigns and feel the gap in understanding of long term effects of media activities.
eTargeting: Digital marketing in russia - DMedia Ltd
This document summarizes the services of a leading digital marketing agency in Russia. It discusses that the agency was founded in 2011 and now employs over 40 experts. It provides services across multiple digital channels for over 200 Russian and international clients. Core services include premium display advertising, retargeting, social network advertising, email campaigns, and affiliate marketing. The agency has access to large publisher networks and audiences on major Russian social networks and email lists. It also discusses the size and growth of the Russian digital marketing and e-commerce industries.
Nugg.ad christoph klemann & stéphane printz
This document discusses audience data and targeting solutions for digital advertising clients. It provides an overview of nugg.ad's predictive behavioral targeting and audience analytics products. Nugg.ad uses machine learning to analyze billions of data points from various sources and create anonymous user profiles with over 70 data points on factors like demographics, interests and behaviors. These profiles and segments can be used for ad targeting across devices and programs. The document also outlines a partnership between nugg.ad and AT Internet to provide audience analytics data within AT Internet's web analytics tools, allowing users to analyze visitors by attributes like gender, age and income to better understand their audiences.
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...
Presented by Benjamin Masse, Triton Digital’s Managing Director, Market Development and Strategy, “Get Loud: Leveraging Digital Audio to Amplify Your Reach” is a thought-provoking session on the burgeoning digital audio channel, and its efficacy in reaching global audiences in a targeted, meaningful way. This presentation provides an overview of the evolution of digital audio, the tools that are available in the space, and a case study that demonstrates the reach and transformational power of the audio channel.
Speaker: Benjamin Masse, Managing Director - UK, Triton Digital
Bot Benchmark study - White Ops & DCN
Digital Content Next (DCN) conducted a study with 32 member companies and White Ops to analyze bot traffic. They found that DCN members had significantly lower bot traffic than industry averages, with 2.8% bots for display ads versus 23% from another study. Video ads saw an even greater reduction, with only 0.5% bots versus 11% elsewhere. However, some DCN members still experienced bot rates over 6%. The study concluded that premium publishers can maintain high human audience levels through quality control policies, direct sales, and transparency around inventory sources and metrics.
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
This presentation was given by Eli Kling, Director - Analytics, AbsolutData at The Business Analytics Conference, AmsterDam, October 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated toolsOnline advertising the challenges and opportunities
Online advertising the challenges and opportunitiesArchant London, publisher of 30 newspapers in London and 16 magazines.
1) Online advertising used to be direct sales but is now complex with many intermediaries.
2) Data and audience targeting have become central as publishers are disintermediated.
3) The document discusses how one publisher, Trinity Mirror, is addressing this by collecting rich user data through visual quizzes to enable targeted advertising and content across their digital network.Scout24 - NOAH15 London
Keynote by Greg Ellis, CEO of Scout24 at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.
Joanne Casey CRO Masterclass
This document discusses how businesses can use web analytics data to optimize their marketing strategies. It emphasizes the importance of tracking multi-channel marketing funnels to understand how customers interact across different channels over time before converting. The document also stresses that attribution modeling is needed to properly assign credit for conversions across different marketing channels based on their relative contributions. Finally, it explores future trends in web analytics like removing data silos, predictive analytics, and using customer shopping behavior data to personalize experiences.
WTF is Ad Fraud? - WTF Programmatic UK, 11/11/14
The document discusses various issues related to online advertising fraud such as invalid impressions from bots, ad stacking, and pixel stuffing that cause brands' ads to be displayed where they cannot be seen. It notes that up to 11.5% of total online ad impressions may be fraudulent and outlines solutions provided by the ABC organization to measure ad viewability and verify ad traffic and content to improve brand safety and transparency for advertisers.
CRO Masterclass 21st August 2014
This document discusses how web analytics can be used to optimize marketing strategies. It explains that web analytics provides insights into customer behavior across channels to understand what is driving conversions. Effective attribution methods are needed to give credit to all contributing marketing channels. Emerging trends in web analytics include removing data silos, predictive analytics, and personalizing experiences based on individual shopping behaviors. The future of web analytics involves better integrating online and offline data to analyze complex multi-channel customer journeys.
Slide share imis 14
Top line results of the 2014 International Media Image Survey. A unique survey looking at the reputations of worlds greatest media brands.
Smart Business Show: Web analytics data challenging, transforming & support...
This document discusses how web analytics data can be used to optimize marketing strategies. It explains that web analytics involves measuring, collecting, analyzing and reporting internet data to understand and improve website usage. The benefits include getting closer to customers, gauging user experience, increasing accountability and focusing resources. Digital analytics provides insights like where traffic comes from, how mobile users engage, where visitors are lost, and how offline impacts online sales. The document then discusses techniques like tagging metrics, analyzing multi-channel funnels to map offline and online interactions, and using attribution models to appropriately assign credit across channels for conversions.
Putting data insights into practice
The document discusses using data insights from web analytics to improve business results. It provides examples of how analytics can be used to understand user behavior on a website, evaluate the effectiveness of marketing campaigns, check the technical performance of a website, and identify high performing customer segments. The document also demonstrates how to analyze web analytics data in Google Analytics to answer common questions about traffic, conversions, and customer profiles. Workshops are provided to have attendees practice analyzing analytics data to address specific business questions.
newage. Capabilities of Holistic analysis
This presentation explores the main issues that help to optimize media campaigns. Case studies and conclusions.
- What frequency is the most efficient for a campaign, creative?
- What is the duration of media effect?
- Which creative or site gives more results?
- How to choose effective sites?
The advertising materials analyzed in this presentation:
10 slide: http://newage.com.ua/rabota_video/rabota.html
http://newage.com.ua/rabota_b1/rabota_smart.html
http://newage.com.ua/rabota_b2/rabota_HRs.html
11 slide: http://newage.com.ua/MOYO/moyo.html
IAB Europe Virtual Programmatic Day Deck
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
Phishing trends and Collaborative Efforts to Fight Cybercrime
Phishing trends and Collaborative Efforts to Fight Cybercrime, by Foy Shiver and Jorge Aguila Vila.
A presentation given at the APNIC 40 APNIC Services session on Wed, 9 Sep 2015.
UX STRAT Europe 2019: Rob van der Haar
The document discusses data-informed experience design and provides examples from a client, BinckBank. It introduces Rob van der Haar and his company Informaat, which designs excellent customer experiences using data. It then discusses how BinckBank has developed analytics frameworks to integrate data from across the organization, created touchpoint dashboards to measure specific interactions, and developed journey dashboards to analyze end-to-end customer journeys. The document provides examples of BinckBank's touchpoint and journey dashboard pilots, which helped optimize the complaint handling and trading platform experiences.
Data-informed Experience Design
Presentation held at UX STRAT Europe 2019 (Amsterdam) - Informaat has worked with the transformation team of BinckBank on a number of topics and customer experience analytics was one of them. First an analytics framework was created outlining how the BinckBank vision translates into KPIs and data points, which are then monitored to assess where design changes are needed. This framework was used to create a number of touchpoint and journey dashboards. In this presentation Rob will explain the analytics framework, describe the process, design and implementation of the dashboards and how this resulted in better decisions.
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014
20 minute session looking at the risks and opportunities of programmatic advertising. Looks in detail at threats and area of growth including mobile, data, and native advertising.
Verified Audit Introduction
Verified Audit Circulation is an internationally recognized auditing firm that has been providing circulation audits for 57 years. They pioneered free circulation auditing and were the first to audit free community newspapers. They use in-person and telephone research to verify distribution and readership. Their audits provide assurance that circulation numbers have been accurately analyzed and presented according to industry standards. They also offer additional services like website auditing, electronic media auditing, and reader surveys.
Engagement ROI
The document discusses metrics for measuring the effectiveness of online advertising campaigns. It notes that while clicks are commonly measured, clicks alone do not capture the full impact on brand awareness and engagement. Effective measurement of online advertising ROI requires analyzing both quantitative metrics like clicks, impressions, and sales as well as qualitative metrics that assess community, engagement, reputation, and brand impact over time. Both branding and direct response campaigns benefit from measurement approaches that consider multiple online metrics.
Brand Safety - The Dark Side Of Online Advertising
The C's of Brand Safety in online advertising:
Content, Context, Clutter, Conflicts, Common sense, Commenting & sharing, Customer service
Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud
With us you can weed out fraudsters, stop paying them, and reinvest your savings in real ad impressions - or put the money to better use.
More Related Content
Similar to AT Q4 2015 bot report IAB
Nugg.ad christoph klemann & stéphane printz
This document discusses audience data and targeting solutions for digital advertising clients. It provides an overview of nugg.ad's predictive behavioral targeting and audience analytics products. Nugg.ad uses machine learning to analyze billions of data points from various sources and create anonymous user profiles with over 70 data points on factors like demographics, interests and behaviors. These profiles and segments can be used for ad targeting across devices and programs. The document also outlines a partnership between nugg.ad and AT Internet to provide audience analytics data within AT Internet's web analytics tools, allowing users to analyze visitors by attributes like gender, age and income to better understand their audiences.
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...
Presented by Benjamin Masse, Triton Digital’s Managing Director, Market Development and Strategy, “Get Loud: Leveraging Digital Audio to Amplify Your Reach” is a thought-provoking session on the burgeoning digital audio channel, and its efficacy in reaching global audiences in a targeted, meaningful way. This presentation provides an overview of the evolution of digital audio, the tools that are available in the space, and a case study that demonstrates the reach and transformational power of the audio channel.
Speaker: Benjamin Masse, Managing Director - UK, Triton Digital
Bot Benchmark study - White Ops & DCN
Digital Content Next (DCN) conducted a study with 32 member companies and White Ops to analyze bot traffic. They found that DCN members had significantly lower bot traffic than industry averages, with 2.8% bots for display ads versus 23% from another study. Video ads saw an even greater reduction, with only 0.5% bots versus 11% elsewhere. However, some DCN members still experienced bot rates over 6%. The study concluded that premium publishers can maintain high human audience levels through quality control policies, direct sales, and transparency around inventory sources and metrics.
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
This presentation was given by Eli Kling, Director - Analytics, AbsolutData at The Business Analytics Conference, AmsterDam, October 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated toolsOnline advertising the challenges and opportunities
Online advertising the challenges and opportunitiesArchant London, publisher of 30 newspapers in London and 16 magazines.
1) Online advertising used to be direct sales but is now complex with many intermediaries.
2) Data and audience targeting have become central as publishers are disintermediated.
3) The document discusses how one publisher, Trinity Mirror, is addressing this by collecting rich user data through visual quizzes to enable targeted advertising and content across their digital network.Scout24 - NOAH15 London
Keynote by Greg Ellis, CEO of Scout24 at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.
Joanne Casey CRO Masterclass
This document discusses how businesses can use web analytics data to optimize their marketing strategies. It emphasizes the importance of tracking multi-channel marketing funnels to understand how customers interact across different channels over time before converting. The document also stresses that attribution modeling is needed to properly assign credit for conversions across different marketing channels based on their relative contributions. Finally, it explores future trends in web analytics like removing data silos, predictive analytics, and using customer shopping behavior data to personalize experiences.
WTF is Ad Fraud? - WTF Programmatic UK, 11/11/14
The document discusses various issues related to online advertising fraud such as invalid impressions from bots, ad stacking, and pixel stuffing that cause brands' ads to be displayed where they cannot be seen. It notes that up to 11.5% of total online ad impressions may be fraudulent and outlines solutions provided by the ABC organization to measure ad viewability and verify ad traffic and content to improve brand safety and transparency for advertisers.
CRO Masterclass 21st August 2014
This document discusses how web analytics can be used to optimize marketing strategies. It explains that web analytics provides insights into customer behavior across channels to understand what is driving conversions. Effective attribution methods are needed to give credit to all contributing marketing channels. Emerging trends in web analytics include removing data silos, predictive analytics, and personalizing experiences based on individual shopping behaviors. The future of web analytics involves better integrating online and offline data to analyze complex multi-channel customer journeys.
Slide share imis 14
Top line results of the 2014 International Media Image Survey. A unique survey looking at the reputations of worlds greatest media brands.
Smart Business Show: Web analytics data challenging, transforming & support...
This document discusses how web analytics data can be used to optimize marketing strategies. It explains that web analytics involves measuring, collecting, analyzing and reporting internet data to understand and improve website usage. The benefits include getting closer to customers, gauging user experience, increasing accountability and focusing resources. Digital analytics provides insights like where traffic comes from, how mobile users engage, where visitors are lost, and how offline impacts online sales. The document then discusses techniques like tagging metrics, analyzing multi-channel funnels to map offline and online interactions, and using attribution models to appropriately assign credit across channels for conversions.
Putting data insights into practice
The document discusses using data insights from web analytics to improve business results. It provides examples of how analytics can be used to understand user behavior on a website, evaluate the effectiveness of marketing campaigns, check the technical performance of a website, and identify high performing customer segments. The document also demonstrates how to analyze web analytics data in Google Analytics to answer common questions about traffic, conversions, and customer profiles. Workshops are provided to have attendees practice analyzing analytics data to address specific business questions.
newage. Capabilities of Holistic analysis
This presentation explores the main issues that help to optimize media campaigns. Case studies and conclusions.
- What frequency is the most efficient for a campaign, creative?
- What is the duration of media effect?
- Which creative or site gives more results?
- How to choose effective sites?
The advertising materials analyzed in this presentation:
10 slide: http://newage.com.ua/rabota_video/rabota.html
http://newage.com.ua/rabota_b1/rabota_smart.html
http://newage.com.ua/rabota_b2/rabota_HRs.html
11 slide: http://newage.com.ua/MOYO/moyo.html
IAB Europe Virtual Programmatic Day Deck
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
Phishing trends and Collaborative Efforts to Fight Cybercrime
Phishing trends and Collaborative Efforts to Fight Cybercrime, by Foy Shiver and Jorge Aguila Vila.
A presentation given at the APNIC 40 APNIC Services session on Wed, 9 Sep 2015.
UX STRAT Europe 2019: Rob van der Haar
The document discusses data-informed experience design and provides examples from a client, BinckBank. It introduces Rob van der Haar and his company Informaat, which designs excellent customer experiences using data. It then discusses how BinckBank has developed analytics frameworks to integrate data from across the organization, created touchpoint dashboards to measure specific interactions, and developed journey dashboards to analyze end-to-end customer journeys. The document provides examples of BinckBank's touchpoint and journey dashboard pilots, which helped optimize the complaint handling and trading platform experiences.
Data-informed Experience Design
Presentation held at UX STRAT Europe 2019 (Amsterdam) - Informaat has worked with the transformation team of BinckBank on a number of topics and customer experience analytics was one of them. First an analytics framework was created outlining how the BinckBank vision translates into KPIs and data points, which are then monitored to assess where design changes are needed. This framework was used to create a number of touchpoint and journey dashboards. In this presentation Rob will explain the analytics framework, describe the process, design and implementation of the dashboards and how this resulted in better decisions.
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014
20 minute session looking at the risks and opportunities of programmatic advertising. Looks in detail at threats and area of growth including mobile, data, and native advertising.
Verified Audit Introduction
Verified Audit Circulation is an internationally recognized auditing firm that has been providing circulation audits for 57 years. They pioneered free circulation auditing and were the first to audit free community newspapers. They use in-person and telephone research to verify distribution and readership. Their audits provide assurance that circulation numbers have been accurately analyzed and presented according to industry standards. They also offer additional services like website auditing, electronic media auditing, and reader surveys.
Engagement ROI
The document discusses metrics for measuring the effectiveness of online advertising campaigns. It notes that while clicks are commonly measured, clicks alone do not capture the full impact on brand awareness and engagement. Effective measurement of online advertising ROI requires analyzing both quantitative metrics like clicks, impressions, and sales as well as qualitative metrics that assess community, engagement, reputation, and brand impact over time. Both branding and direct response campaigns benefit from measurement approaches that consider multiple online metrics.
Similar to AT Q4 2015 bot report IAB (20)
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Online advertising the challenges and opportunities
Online advertising the challenges and opportunities
Smart Business Show: Web analytics data challenging, transforming & support...
Smart Business Show: Web analytics data challenging, transforming & support...
Phishing trends and Collaborative Efforts to Fight Cybercrime
Phishing trends and Collaborative Efforts to Fight Cybercrime
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014
More from Akos Szabo
Brand Safety - The Dark Side Of Online Advertising
The C's of Brand Safety in online advertising:
Content, Context, Clutter, Conflicts, Common sense, Commenting & sharing, Customer service
Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud
With us you can weed out fraudsters, stop paying them, and reinvest your savings in real ad impressions - or put the money to better use.
Márkaépítés2014 Szabó Ákos
A Márkaépítés 2014 konferencián elhangzott előadás a tartalomközeli, a tartalommal együtt létező, natív hirdetési megoldásokról.
IAB Serbia Digital Day 2014 - High Impact Digital Ads
This document discusses high impact digital ads in Hungary. It defines high impact ads as those that go beyond just clicks to engage users through rich media, interactivity, and innovative ad formats. Some key points:
- High impact ads have been shown to increase brand recall, recognition, and social sharing compared to traditional static banner ads.
- Early innovators in Hungary experimented with unique ad formats like peel-down and push-down ads starting in 2003.
- By 2010, ads were incorporating more interactivity and video. Unique container formats included static images with optional interactive elements and animations.
- Standard formats also evolved with animations and videos. Larger innovative formats like flipbooks and rubik
Responsive Web Design - Internet Hungary 2013
The document discusses the concept of responsive web design and whether it is a friend or foe. It notes that responsive design embraces flexibility and adapting to different devices rather than rigid pixel-perfect control. Responsive design provides an optimized experience across devices from a single code base but has limitations and may not be right for all situations depending on customer and monetization needs. It provides a checklist to consider whether responsive design is needed and can be properly supported.
IAB BME branding display_2012_05_11
Digital display advertising has evolved from simple static banner ads to include rich interactive formats. Early banners were small static images, but formats now allow for video, audio, and user interaction. Metrics have also advanced, tracking user engagement beyond just click-through rates. Studies show larger ad units and rich media perform better based on engagement metrics. Standards organizations like IAB introduce new formats to maximize advertising impact and guide development.
More from Akos Szabo (8)
Brand Safety - The Dark Side Of Online Advertising
Brand Safety - The Dark Side Of Online Advertising
IAB Serbia Digital Day 2014 - High Impact Digital Ads
IAB Serbia Digital Day 2014 - High Impact Digital Ads
Recently uploaded
University of New South Wales degree offer diploma Transcript
澳洲UNSW毕业证书制作新南威尔士大学假文凭定制Q微168899991做UNSW留信网教留服认证海牙认证改UNSW成绩单GPA做UNSW假学位证假文凭高仿毕业证申请新南威尔士大学University of New South Wales degree offer diploma Transcript
一比一原版(UO毕业证)渥太华大学毕业证如何办理
UO毕业证录取书【微信95270640】购买（渥太华大学毕业证成绩单硕士学历）Q微信95270640代办UO学历认证留信网伪造渥太华大学学位证书精仿渥太华大学本科/硕士文凭证书补办渥太华大学 diplomaoffer,Transcript购买渥太华大学毕业证成绩单购买UO假毕业证学位证书购买伪造渥太华大学文凭证书学位证书,专业办理雅思、托福成绩单，学生ID卡，在读证明，海外各大学offer录取通知书，毕业证书，成绩单，文凭等材料:1:1完美还原毕业证、offer录取通知书、学生卡等各种在读或毕业材料的防伪工艺（包括 烫金、烫银、钢印、底纹、凹凸版、水印、防伪光标、热敏防伪、文字图案浮雕，激光镭射，紫外荧光，温感光标）学校原版上有的工艺我们一样不会少，不论是老版本还是最新版本，都能保证最高程度还原，力争完美以求让所有同学都能享受到完美的品质服务。
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：渥太华大学渥太华大学毕业证文凭证书全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。只硕大的蛇皮袋手里拎着长铁钩正站在门口朝黑色的屋内张望不好坏人小偷山娃一怔却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时多
The Ipsos - AI - Monitor 2024 Report.pdf
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
学校原件一模一样【微信：741003700 】《(英国UCA毕业证书)创意艺术大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
by
Timothy Spann
Principal Developer Advocate
https://budapestdata.hu/2024/en/
https://budapestml.hu/2024/en/
tim.spann@zilliz.com
https://www.linkedin.com/in/timothyspann/
https://x.com/paasdev
https://github.com/tspannhw
https://www.youtube.com/@flank-stack
milvus
vector database
gen ai
generative ai
deep learning
machine learning
apache nifi
apache pulsar
apache kafka
apache flink
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
DSSML24_tspann_CodelessGenerativeAIPipelines
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(unimelb毕业证书)墨尔本大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版制作【微信:41543339】【利兹贝克特大学毕业证(LeedsBeckett毕业证书)】【微信:41543339】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
毕业原版【微信:176555708】【(UMN毕业证书)明尼苏达大学毕业证】【微信:176555708】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证学历证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Building Blocks of QuestDB, a Time Series Database
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Recently uploaded (20)
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
AT Q4 2015 bot report IAB
- 1. Online Media Quality Survey Austria - Q4 2015
- 2. Online Media Quality Survey Austria - Q4 2015 Methodology Data Collector Code monitor user origin & journey • referrers, geo, URL masking browser corruption check • virus, malware, adware checks monitor user interactions • bounce, time on site, scrolling, clicking, use of peripherals
- 3. Methodology Publisher Direct representative sample • 25 out of the top 30 Austrian digital publishers • weighted by ÖWA November-Daten Networks & Exchanges agency trading desks, adnetworks, GDN • 100.000 plus domains AT/cross-border Online Media Quality Survey Austria - Q4 2015
- 4. Invalid Traffic Publisher Direct Networks & Exchanges 4.2% 11.1% Overall 8.2% (range 1-14%) (range 5-36%) Online Media Quality Survey Austria - Q4 2015
- 5. Publisher Direct - Insights 1st tier publishers have higher invalid rates • richer, up-to-date content = more spiders (white bots) • larger audience = more laggards • higher CPM = more robots (black bots) 1st tier publishers 2nd tier publishers 4.7% 3.3% Online Media Quality Survey Austria - Q4 2015
- 6. Networks & Exchanges - Insights .at have less invalid traffic than .de, .com/.net • active fraud (domain spoof, arbitrage) on .de, .com/.net • size matters (e.g. mail servers 10 plus % invalid rate) 11% 21% .at .com/.net .de 6% Online Media Quality Survey Austria - Q4 2015
- 7. Networks & Exchanges - Case exch-news.com - abandoned site - static content - no traffic - “delivered” 414k ad impressions to a campaign Domain Spoofing Online Media Quality Survey Austria - Q4 2015
- 8. Networks & Exchanges - Case fitness-kueche.de - abandoned site - static content - no traffic - “delivered” 340k ad impressions to a campaign Domain Spoofing Online Media Quality Survey Austria - Q4 2015
- 9. Networks & Exchanges - Cases Online Media Quality Survey Austria - Q4 2015