Analysis of two yeloow pages ads to help samll business owners create more effective yellow page ads.

1. YELLOW PAGE ADVERTISING Ad Comparison, at tool for: Creating More Effective Ads By David Thompson, LPBC

11. The ADs

12. The Top What do you see as the major difference?

13. The Top What do you see as the major difference? What is being sold?

14. The Top What do you see as the major difference? What is being sold? Where is the appeal?

15. The Top What do you see as the major difference? What is being sold? Where is the appeal? Emotional?

16. The Top What do you see as the major difference? What is being sold? Where is the appeal? Emotional? Intellectual?

17. The Top What is motivational about your company name?

18. The Middle What do you see as the major difference?

19. The Middle What do you see as the major difference? What is being sold?

20. The Middle What do you see as the major difference? What is being sold? Where is the appeal?

21. The Middle What do you see as the major difference? What is being sold? Where is the appeal? Emotional?

22. The Middle What do you see as the major difference? What is being sold? Where is the appeal? Emotional? Intellectual?

23. The Middle Where are purchasing decisions made?

24. The Middle Where are purchasing decisions made? Intellectual or Emotional ?

25. The Middle Where are purchasing decisions made? Intellectual or Emotional ? Is one more emotional than the other?

26. The Bottom What do you see as the major difference?

27. The Bottom What do you see as the major difference? What is being sold?

28. The Bottom What do you see as the major difference? What is being sold? Where is the appeal?

29. The Bottom What do you see as the major difference? What is being sold? Where is the appeal? Emotional?

30. The Bottom What do you see as the major difference? What is being sold? Where is the appeal? Emotional? Intellectual?

31. The Bottom What are the Special Offers? How about presentation?

32. The Bottom What are the Special Offers? How about presentation? How often do you visit Dentists to see their “ state-of-the-art office”?

33. The Bottom What are the Special Offers? How about presentation? How often do you visit Dentists to see their “ state-of-the-art office”? Is the Testimonial effective?

34. The Bottom What are the Special Offers? How about presentation? How often do you visit Dentists to see their “ state-of-the-art office”? Is the Testimonial effective? Observe website names.

35. Does this add Credibility?

36. Does this add Credibility? Is there enough of a change?