The document provides a buying and assortment plan for a boutique called Bal Harbour Boutique. It outlines the target customer demographic as females ages 25-35 in upper middle to high income levels living in Miami-area coastal cities. The merchandise will include 60% swimwear like halter bikinis, one pieces, and triangle tops, 24% resort wear like tunics and maxi dresses, and 16% beach accessories including hats, sandals, and jewelry. The plan also provides details on fabrics, colors, designs, and references for each merchandise category.

1. Bal Harbour Boutique
Miriam Niembro
Fashion Buying I
Buying Assortment Project

2. Customer Profile

3. Primary: Bal Harbour.
Secondary: North Miami Beach,
Miami Beach, South Beach,
Aventura, Brickell, Downtown.
Tertiary: Miami.
Tourists: Latin America,
U.S., Europe, and Asia.
Primary
Secondary
Tertiary
Geographics

4. GENDER Female
INCOME Upper middle to high
PRICE RANGE Bridge
BODY FORM Junior
AGE 25 to 35 (Generation X)
EDUCATION High School and up
ETHNICITY Multicultural
Demogrpahics

5. BODY IMAGE Particular and mirroring.
FASHION KNOWLEDGE Trend setter and fashion follower.
TASTE LEVEL Sophisticated, fancy, trendy, fashion, advanced,
and elegant.
SOCIALATTITUDES MTV generation, attention getter, open-minded,
individualist, loves the beach and thee sea, likes
standing out.
VALUES Ethical, moral, cultural, and economic.
CULTURE Miami Casual.
PERSONALITY Outgoing, creative, self-confident, fashion,
sociable, flirty, sexy, fun, and extroverted.
AESTHETICS (MERCHANDISE) Exclusive, colorful, unique, detailed, spontaneous,
unexpected, fearless, provocative, elegant,
sophisticated, fancy, and authentic.
AESTHETICS (ENVIRONMENT) Structural, balanced, calm, uncluttered, geometric,
harmonious, luxurious, marine, and minimal.
PSYCHOGRAPHICS

6. STATISTICS SUMMARY
STORE SIZE IN SQ. FT. 1200FT2
NON- SELLING SPACE : 200 FT2
SELLING SPACE IN SQ. FT. 1000FT2
SALES PR. SQ. FT. $ = $570,000 / 900 FT2 = $633.00 PER SQUARE FOOT
RENT PR. SQ. FT.$ : $70.00 PER SQUARE FOOT
1.YEARLY RENT $= STORE SIZE X RENT PR SQ FT =1200 X 70=
$84,000
2.PLANNED YEARLY SALES $ = YEARLY RENT/ PERCENTAGE OF RENT TO
SALES VOLUME $84,000 / .14= $600,000
3. INDUSTRY AVERAGE STOCK TURN TARGET GOAL: 4
4.AVERAGE PLANNED MONTHLY SALES $= YEARLY SALES / 12 -
$600,000/ 12=50,000

7. 5. AVERAGE PLANNED MONTHLY BOM STOCK $= YEARLY SALES/STOCK
TURN=$600,000 / 4= $150,000
6.AVERAGE PLANNED STOCK/SALES RATIO: $150,000/$50,000= 3
THE AMT. OF MERCHANDISE ON HAND VERSUS WHAT YOU ARE SELLING X/X=
8.BOM OPENING STOCK $ OR OPEN TO BUY = $ 126,000
STEP ONE -OPENING MONTH PLANNED SALES (7%)
YEARLY SALES X 7%= $600,000X 7% = $ 42,000
STEP TWO – MULTIPLY OPENING MONTHLY SALES PLAN X STOCK / SALES
RATIO
$42,000 X 3 = $126,000
YEARLY PROJECTED MARKUP %= 65%
COST%:= 100- MARKUP%= 35
MARK-UP PERCENTAGE= MARK-UP DOLLARS / RETAIL PRICE
COST PERCENTAGE OR COST COMPLEMENT= 100.0%- MARK-UP
PERCENTAGE
MARK-UP DOLLARS= SELLING PRICE- WHOLESALE PRICE

8. BUYING & ASSORTMENT PLAN

9. Overview buying & assortment plan

10. Swimwear 60%

11. Halter Bikinis 11%
Fabric: Nylon & Spandex
Colour: Colourful patterns
with animal, geometric
and abstract prints
Design: Two piece bikini
with halter top, side tied
and high bottoms

13. One Piece 13%
Fabric: Nylon & Spandex
Colour: Colourful patterns
with geometric and
abstract prints
Design: One piece bikini
with V Shaped necks

15. Monokini 12%
Fabric: Nylon, Spandex,
Silk & Cotton
Colour: Solid colours and
colourful patterns with
animal prints
Design: One piece bikini
with halter tops

17. Bandeau Bikini 12%
Fabric: Nylon & Spandex
Colour: Colourful patterns
with geometric and
abstract prints
Design: Two piece bikini
with bandeau top and
mid bottoms

19. Triangle Bikini 12%
Fabric: Nylon & Spandex
Colour: Colourful patterns
with geometric and
abstract prints
Design: Two piece bikini
with triangle top and low
bottoms

21. Resort Wear 24%

22. TUNICS 6%
Fabric: Silk & Polyester
Colour: Colourful patterns
with floral, animal and
abstract prints
Design: Above knee
length, ¾ sleeves &
V neck

24. MAXI DRESSES 6%
Fabric: Silk & Polyester
Colour: Colourful patterns
with floral, animal and
abstract prints
Design: Knee & ankle
length with
V and round neck

26. Jumpsuits 6%
Fabric: Cotton & Polyester
Colour: Colourful patterns
with geometric and
abstract prints
Design: Shorts with round
and V neck with waistline
below the waist or in the
waist

28. Sarongs 6%
Fabric: Silk
Colour: Colourful patterns
with floral and nature
prints
Design: Ankle length

30. BeachAccesSories
16%

31. Accessories 10%

32. Hats 3%
Fabric: Straw & pressed
fiber
Colour: Solid and
multicolour with lines
Design: Decorated with
fabrics and stones

34. Sandals 3%
Fabric: Leather
Colour: Brown tones with
a mix of colours
Design: tribal/bohemian
style, ankle length with
several straps and
decorated with colour
stone appliques

36. Beach Bags 2%
Fabric: Straw, natural &
synthetic fiber, and poly
net
Colour: Solid, metallic
and bi-colour
Design: Totes with tribal
motifs decoration

38. JEWELRY 6%

39. Metallic Bracelets 2%
Material: Metal
Colour: Gold and silver
plated
Design: Colourful and big
stone applique

41. Colored Bracelets 2%
Material: Metal, fabric
and stones
Colour: Multicolour
Design: Tribal and
bohemian style motifs

43. Earrings 2%
Material: Silk, thread,
stone gems and
Swarovski crystals
Colour: Multicolour
Design: Oversized with
tribal motifs in different
shapes

45. Necklaces 2%
Material: Metal and
plastic
Colour: Multicolour
Design: Statement
necklaces with tribal style

47. http://www.agentprovocateur.com/us-main-nav/swimwear/view-all-beach.html
http://www.theorchidboutique.com/two-piece-swimsuit.html
http://www.odabash.com/us/shop/swimwear#!/___SID=U&p=1&limit=6
http://www.harrods.com/womenswear/new-season-swimwear?sort=0&psc=72&psi=0
http://www.matchesfashion.com/womens/missoni-mare?mkwid=2
http://www.theoutnet.com/en-US/Shop/Clothing/Beachwear?pn=2
http://www.net-a-porter.com/mx/en/Shop/Clothing/Beachwear?
pn=1&npp=60&image_view=product&designerFilter=928&excludeFilters=false&dScroll=0&level3Filter=Beach_Dr
esses;Jumpsuits_and_Playsuits;Coverups;Kaftans_and_Sarongs;Shorts_and_Pants&excludeFilters=false
http://www.caffeswimwear.com/es/catalogo-pareos-2013.php
http://www.shopstyle.com/browse/swimsuit-coverups
http://www.brazilianbikinishop.com/es/lenny-adjustable-halter-bikini-chakhy-29873.html
http://www.sheinside.com/Necklaces-c-1755.html
http://www.beachbourn.co.uk/shop-by-style-bikinis-c-1_34.html?page=all
http://www.marbellashoppingbag.com/lady-russ/gb/50-beachwear?id_category=50&n=51&p=2
References: