Ashley Ray developed a plus size clothing line called Lucky Plus. She created illustrations, technical drawings, and fabric specifications for a line that would have a flirty and casual style. Lucky Plus would begin as an online store and expand to have multiple physical locations carrying designer plus size apparel and a private label. Ray held photo shoots to provide styling inspiration and created boards to showcase themes, locations, silhouettes, and makeup/hair ideas.

1. Ashley Ray
Fashion & Marketing Management

2. Personal Statement
My style can be best described as
edgy, girly, and boyish. I want others
to see that I am unique, creative, and
that I can bring a lot of different
options to the table. I am always
seeking inspiration and I believe that
inspiration can be found in
everyday life.

4. Sourcing and Technical Design
Through research and having a desire to create a business that focuses on the plus size market, I
developed a mission and a vision statement. I created a line of fashion illustrations, technical drawings
and fabric specification sheet that would emanate a flirty and casual style for this target market.
Lucky Plus is a plus size clothing store that will begin as an ecommerce store and grow into having multiple
locations. The store will carry an assortment of plus size designer apparel along with providing a private
label.
Time and Action Calender
Swatches

5. Clothing Line

6. Styling
Having an awareness of the fashion industry & styling processes several
photo shoots were created. Inspiration of shoots were based on
contemporary accessory, beauty, props/apparel, pintrest inspiration, magazine
inspiration and geometry inspiration. The photographer is Ashley Ray. The
models are Donna Ray and Perridia Dozier.
“Patterns”
Geometric Inspiration Board
Theme Location/Envrioment
Silhouette
“Park Time”
My Choice Inspiration Board
Theme Location/Envrioment
Silhouette Makeup Hair
Makeup Hair

7. Magazine Inspirations
Rihana “Learning to
be Fearless Again”
Before After
The Bombshell Cat
Eye
Before AfterAthleta
Magazine Inspirations
Beautiful Natural
Hair
Before After
Before After

8. Visual Merchandising
Lucky Plus
Window Display
Ihave created Lucky Plus as a dream store/boutique. Lucky Plus is a women’s
plus size clothing store/boutique that will target women ages 18-35. This
store will be located in Durham, North Carolina.
In the development of this store I have included a floor plan design, a fixture
plan, and merchandising planograms. Casual wear, business wear, lingerie,
cocktail, shoes, and jewelry are my different departments located throughout
the store. The items in the store can range with a moderate price range from
$5.00-$150.00.
Floor Plan

9. TS2b T-Stand
4W2c Four Way
ST4s Small Table
Wall Rack

10. Line Development
Rendering fashion figures, garments, details, and textiles using various
medium is demonstrated through this project. I developed a plus size
clothing line based on a young woman who likes to live in the fast line. The
clothing line is inspired by this lifestyle and spring/summer 2014. The young
woman is edgy yet sexy. I choose summer time for my season. The creative
thought process is created and illustrated from concept to execution.
* She lives Raleigh, North Craolina
*Hangs out with her family, her friends, and her puppy
*She like to party and go the lake
* Works at a club
*She likes to tan

12. Event and Fashion Show
Iworked on creating an overall theme for the ReDress Raleigh VIP Social
for brainstorming ides for location, theme, decorations, raffles, promotion,
budget, sponsors, and the itinerary for a ReDress social event. The event was a
social for members and potential members. RedDress Raleigh was created to
be a catalyst for change within the mainstream fashion and textiles industry,
making it more environmentally and socially aware.
What is ReDRESS?
History
 Created by Beth Stewart, Mor
Aframian, and Jamie Powell in
2008.
 All had a similar desire to create
an eco-friendly fashion
company.
 First fashion show – March 17,
2009
 Great turnout = more fashion
shows!
Mission
 Redress Raleigh equips people
with the knowledge to make eco-
conscious apparel choices.
 The company also works
with local green designers to
increase their social impact and
grow their market.
 Redress connects and champions
eco-conscious designers
and companies through event
planning and marketing.
Budget
 ReDress is dealing with the wine
 Raffle: $0
 Most items will most likely be donated or loaned.
 ReDress is bringing snacks
 Music: Maybe what music The Wine Feed already has
 Decorations: donate or loaned
 Flowers: Around $40
 Promotion: No Cost - will be evite and Facebook promo
 Total: Roughly $100 Budget, If anything is needed for money wise ReDress is buying it
Itinerary
 4:00pm-4:30pm:Arrive to set up
 5:30pm:Arrive at Carter Building
 5:45pm:Carter Building
 6:00pm:Member arrival at Carter Building
 6:45pm:Walk to the Wine Feed
 7:00pm:Arrive at the Wine Feed
 7:oopm-7:30pm:Mingle/Network
 7:30pm:Raffle
 8:00pm:Conclusion
 8:00pm-9:00pm:Clean up

14. Sales Promotion
Ihave created a marketing and sales promotion that is
targeted and positioned to reach the goal of generating
sales. A sales promotion package is prepared and
designed. For Brooks Brothers an email promotion, a mail
promotion, an advertisement, table top signs, a small and
big shopping bag, a window display, and three photos that
hang over different sections in the store were created by me
throughout the class time.
Magazine Advertisement Email Advertisement
Mail Ad
Front
Back

15. Three Different Wall Pictures
Six Table Top Signs
Two Different Ideas for Big and Small Shopping Bag Window Display

16. Garment Production
Garment Production demonstrates how a garment is made and then
manufactured in a full-size run. I developed a PDM containing a
cohort, target market cohort, technical drawing, color story, fabric story,
trim details, graded measurement, assembly specifications, stitching
instructions, and preliminary costs.
Technical Drawing
Cohort
Size
Description 1x 2x 3x 4x
Across Shoulder 17 17 1/2 18 18 1/2
Cross-Back Width 16 1/2 17 17 1/2 18
Cross-Chest Width 15 1/2 16 16 1/2 17
Arm Length to shoulder
to elbow 14 1/4 14 3/8 14 1/2 14 5/8
Bust point to bust
point 9 9 1/4 9 1/2 9 3/4
Shoulder Slope 23 23 23 23
Assembly Specifications
Style: 1972
Division: Plus
Size Category: 1x-4x
Sample Size: 3x
Colors: Black, Purple, Turquoise,
Cheetah Print, Leopard Print, Zebra Print,
Gray, and Brown
Description: Polyester Fur Jacket
Estimate: Any
Merchandiser: Ashley Ray
Designer: Ashley Ray
Brand: Lucky Plus
Fabric Category: Polyester
Season: Winter
Tech Designer: Ashley Ray
Create Date: 10/20/12
Modified: 12/5/12
Due Date: 12/12/12
Assembly Overview: cut piece into different sections, fit pieces evenly together, sew
piece togehter, sew on fur trim
Pre-Assembly: Cut, Arrange Patterns
Component Assembly: Pin, Stitch Pieces together
Final Assembly and Finishing: Fur trim on hoodie, Bottom of sleeve, and Edge of
pockets
Machine Stitching: 10-12 spi
Seam Allowance: 1/2 inch throughout

17. Febric Story
Description: Polyester Fur Jacket
Colors: Black, Purple, Turquoise, Cheetah
Print, Leopard Print, Zebra Print, Gray, and
Brown
Size Range: 1x-4x
Brand: Lucky Plus
Fabric Category: Polyester
Style: 1972
Season: Winter
Price: 1x-4x
Created: Lucky Plus
Division: Polyester
Ship Date: 12/12/12
Modified: 12/5/12
Trim Details
Descirption: Polyester Fur Trim and the
Zipper
Size Range: 1x-4x
Brand: Faded Glory
Fabric: Polyester
Season: Winter
Created: 10/20/12
Division: Plus
Ship to Date: 12/12/12
Modfied: 11/14/2012
Size Category: Plus
Size Range: 1x-4x
Sample Size: 3x
Season: Winter
Estimate: Any
Create Date: 10/20/12
Modified: 12/5/12
Due Date: 12/12/12
SHip Date: 12/12/12
Vendor: Any
Division: Jackets
Description: Polester Fur Jacket
Merchandiser: Ashley Ray
Desginer: Ashley Ray
Brand: Lucky Plus
Fabric: Polester
Category: Polyester
Color: Black, Purple, Turquoise,
Cheetah Print, Leopard Print, Zebra
Print, Gray, and Brown
Style: 1972
Preliminary Costs
Total Cost $3.00
Materials Yards Price Cost
Black 2 $1.50 $3.00
Cheetah Print 2 $1.50 $3.00
Purple 2 $1.50 $3.00
Brown 2 $1.50 $3.00
Gray 2 $1.50 $3.00
Zebra Print 2 $1.50 $3.00
Leopard Print 2 $1.50 $3.00
Turquoise 2 $1.50 $3.00
Findings & Trim Oty Price Cost
Fur Trim 2 $2.00 $4.00
Thread 2 $2.00 $4.00
Zipper 1 $3.00 $6.00
Total Cost $14.00
Labor Cost
Marketing $7.50 an hour
Grading $7.50 an hour
Cutting $8.00 an hour
Construction $8.00 an hour
Total S&D $3.99
Total TCOGS $51.99
Shipping Cost
Import Duties N/A
Shipping Expenses $3.99/lb
Suggested WP $18.99
Suggested Retail $51.99

18. Digital Illustrator
Using Adobe Illustrator I created an image of a high
heel that was brought to life through gradient mesh.
I created my own version of a monster. The image of the
monster was put onto a t-shirt, hat, and skateboard. A
clothing line for my future store Lucky Plus was created
for women summer/spring. Lucky Plus is a plus size
clothing store for both women and men. Age range is 18-
38 years old. Sizes will range from 1x-4x and 20w-26w.
Before After
Gradient Mesh
My Monster
My Monster Merchandise

20. Retail Buying
Aclothing catalog and complete
buying plan was created for Perry’s.
A six month buying plan, BOM stock,
sales by month, and subclassifications
were created throughout the class
time. The catalog consists of junior’s
fall/winter 2013 denim, pants, tops,
and jeans. Each section in the catalog
consists of brand name, product name,
fabric content, color, sizing, costs, and
SKU.

21. Brand: Miss Me
Product Name: Rhinestone-Embellished Bootcut Jeans
Fabric: Cotton/Spandex
Color: Medium Blue
Sizing: 24, 25, 26, 27, 28, 29, 30, 31, 32, 33
Cost: $59.00
SKU: 040882437
Brand: Jessica Simpson
Product Name: Roe Clam-Digger Jeans
Fabric: Cotton/Spandex
Color: Tango Red, Green, and Mustard Yellow
Sizing: 25, 26, 27, 28, 29, 30, 31, 32
Cost: $24.50
SKU: 03931710
Brand: Big Star
Product Name: Remy Skinny Cropped Jeans
Fabric: Cotton/Spandex
Color: Tide
Sizing: 25, 26, 27, 28, 29, 30, 31, 33
Cost: $39.00
SKU: 03935741
Denim
Brand: ABuyer
Product Name: Pleather Trim Suit Jacket
Fabric: Polyester/Polurethane
Color: Black
Sizing: XS, S, M, L, XL
Cost: $23.50
SKU: 0887863288154
Brand: Guess
Product Name: Studded Leather Jacket
Fabric: Leather
Color: Pretty Pink
Sizing: XS, S, M, L, XL
Cost: $264.00
SKU: 33W3939844Y
Brand: Jessica Simpson
Product Name: Micro Studded Jean Jacket
Fabric: Cotton/Spandex
Color: Raus/Josephina
Sizing: XS, S, M, L, XL
Cost: $39.50
SKU: 0704624856066
Jackets
Brand: Mimi China
Product Name: Woven Pants
Fabric: Polyester/Spandex
Color: Black
Sizing: XS, S, M, L, XL
Cost: $21.00
SKU: 940966
Brand: Roxy
Product Name: Sly Sweatpants
Fabric: Cotton/Polyester French Terry
Color: Decadent Chocolate and Peacoat
Sizing: XS, S, M, L, XL
Cost: $22.00
SKU: ARJFB00005
Brand: Marciano
Product Name: Cassie Leather Skinny Pant
Fabric: Rayon/Nyon/Spandex
Color: Black and Black Multi
Sizing: 1, 3, 5, 7, 9, 11, 13
Cost: $84.00
SKU: P1313400001
Pants
Brand: Marciano
Product Name: Gisele Top
Fabric: Silk/Lace
Color: Macadamia and High Def Blue
Sizing: XS, S, M, L, XL
Cost: $64.00
SKU: P32H3800000
Brand: Marciano
Product Name: McKay Halter Top
Fabric: Rayon/Nylon/Spandex
Color: Jet Black
Sizing: 1, 3, 5, 7, 9, 11, 13
Cost: $69.00
SKU: P33P2400000
Brand: Lily White
Product Name: Tribal-Pocket Tee
Fabric: Rayon/Polyester
Color: Natural and Black
Sizing: XS, S, M, L, XL
Cost: $14.50
SKU: 04037177
Tops

22. Business
In Fundamentals of Business I
created a business plan that included
the form of business ownership, four
quarter chart, a starting off chart, an
ethics policy, and a market research
for Lucky Plus. Lucky Plus is a store/
business that I hope to one day open
for both plus size women and men.
COMPANY OVERVIEW
• Caters to plus size men and women
• Carries trendy plus size clothing from national brands &
private label
• Sizes: 1x-4x and 14-28
• Ages 18-30 years old
• Location: Southpoint Mall, Durham, North Carolina
• Price Range: $5.00-$100
LUCKY PLUS
OWNERSHIP
• Sole Proprietorship
• Owner: Ashley Ray
• Has a bachelor’s degree in Fashion Marketing &
Management
• Has a lot of retail sales experience
LUCKY PLUS

23. MARKETING
• Marketed by TV commercials and billboards
• Budget: $1,500 for TV commercials a month, $1,200 to
$2,000 a month for billboards
• Marketing layouts will change every two to three months
LUCKY PLUS
LOYALTY & COMPETITION
• Customers: 20% off after every $500 spent
• Competitors: Ashley Stewart & Layne Bryant
• Competitors do not caters to both plus size women
and men
• Customers can order larger sizes if needed
• Customers can submit designs if they would like to
LUCKY PLUS
PROJECTED 1ST YEAR PROFITS
Quarter 1 (Jan-Mar) Quarter 2 (Apr-Jun)
Forecast Revenue: $600,000 Forecast Revenue: $800,000
Expenses: $282,648 Expenses: $242,648
Profits: $317,352 Profits: $834,704
Quarter 3 (Jul-Sep) Quarter 4 (Oct-Dec)
Forecast Revenue: $800,000 Forecast Revenue: $ 950,000
Expenses: $242,648 Expenses: $242,648
Profits: $1,352,056 Profits: $1,509,408
4-Quarter Chart
LUCKY PLUS
MARKETING
• Marketed by TV commercials and billboards
• Budget: $1,500 for TV commercials a month, $1,200 to
$2,000 a month for billboards
• Marketing layouts will change every two to three months
LUCKY PLUS

24. Photography
Learning to take photos with the use of light and shadows was learned
throughout the class time. I have included the following photo series: color
story, small world, landscapes, and story-board.
Color StoryLandscapesSmall World

25. Same House With The Same Bricks Same Clothes With The Same Kicks Staring At The Wall Waiting For A Change Can’t Pay The Bill So The Lights Turned Off
You Can’t See My Tears
In The Rain, In The Rain
Tell Them I’ll Go Broke Before I Run Out On
My Gang
Est Over Everything So I Let It Rain
Story Board: You Can’t See My Tears In The Rain by Machine Gun Kelly

26. Eno Mountain Custom Cabinets Logo
Icreated this logo in Indesign. This logo is burned into drawers when customers order box
cabinets or drawers. The mountain was used due to name of the road that the business is
located on. I asked Jimmy Ray what he wanted his logo to look like and this is the logo that
came from his ideas.
Eno Mountain Custom Cabinets builds custom cabinets, counter tops, and any type of wooden
furniture. They can order box cabinets if a customer cannot afford custom cabinets, but box
cabinets are not at good in quality as custom made cabinets. They are located in Hillsborough,
North Carolina on Eno Mountain Road. James Ray is the owner. The company was created in
2005.