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3 Store Project
- 2. C Famous designer:- Donna Karan Store will be open:- September 5th 2017 Target market:- Women, men, teens and children. Merchandise:- Swimwear Apparel at the store:- flip flops
- 3. C Marie Swimwear Collection $ 6,000 to $500
- 4. C Main store name: Tropical Swimwear Collection Target customer : Adults both women and men ages 25-40 70% highly educated Miami South Beach, L.A., New York 60% Single, 40% Married Income: 100k Occupation Includes: corporate jobs Demographics Marie Swimwear Psychographic Women who enjoy the luxury of shopping to relieve stress Men who enjoy active lifestyle Enjoy spending time with family Show great interest in outdoor activities Very sociable individuals
- 5. C Marie collection Fabric layout $11.99/yard Electric blue Nylon spandex $9.99/yard White 4-way Stretch $13.00/yard Blue lava $13.00/yard Ombre print $19.99/yard
- 6. C Marie collection Findings and Trims $23.98 each European zipper $3.98 each Brilliance rhinestone Dome button $15.98/yard Loop ledge Floral lace $3.98 each Brilliance two-tier Flower rhinestone button $24.98 each Snowflake rhinestone button
- 7. C
- 8. C Advertising social media such as facebook, twitter Banners Billboards Cards Magazines
- 9. C Maria Swimwear Collection $400 to $50
- 10. C Maria Swimwear Demographic Main store name: Tropical Swimwear Collection Target customer : Teen ages 13-19 40% college educated Miami South Beach, L.A., New York 60% Single, Majority live with their parents Occupation Includes: students Primarily no kids Psychographic Teens who love to spend time at the mall especially when on vacation Very active with outdoors: beach, surfing, swimming. Very into social media: twitter, snapchat.
- 11. C Maria collection Fabric Layout $13.98/yard enso silky Swim Knit coral $2.00/yard Poly white $8.99/yard Mesh tie dye $11.99/yard Black solid Nylon spandex $11.49 each Red nylon lycra
- 12. C $3.95 each antique gold Maria collection Findings and Trims $19.98 each rhinestone leaf trim $5.25 each swarovski stones $1.95 each Gold metal starfish $44.98/yard Eurpean twist fringe
- 13. C
- 14. C Advertising Billboards Banners Online such as instagram
- 15. C AbbyMarie Swimwear Collection $80 to $15
- 16. C AbbyMarie Swimwear Demographic Target customer : kids ages 5-11 30% elementary student Miami South Beach, L.A., New York 100% Single, Majority live with their parents Occupation Includes: students Primarily no kids Psychographic Kids who love to spend time at the mall especially when on vacation Very active with outdoors: going to the pool, beach, waterparks.
- 17. C Abbymarie Collection Fabric layout $1.00/yard Poly crepe ivory $2.00/yard Micro mesh periwinkle $8.00/yard Milliskin matte $9.99/yard Fuchsia 4-way stretch $9.99/yard Bright orange 4-way Stretch
- 18. C Abbymarie collection Findings and trims $2.59 each flower shape Button with shank $2.59 each Glitter star button $0.98 each 2-hole daisy button $7.98/yard Multi color Braided vinyl $3.98/yard Denim knit braid
- 19. C
- 20. C Advertising Billboards Social media Magazines