This document describes the Bandage Monokini, described as "the sexiest swimsuit." It is made of panelled bandages that create a geometrical cut-out pattern. The monokini is made of durable, elastic materials that fit the body curves. It is intended to make the wearer feel confident, sexy and sophisticated. The monokini caters to consumers interested in beach lifestyle who want to stand out in their swimwear. As an innovative designer item, it would be displayed prominently and advertised through celebrity endorsements to reach innovator and trendsetter customers during its introductory product life cycle stage.

1. Bandage Monokini
The sexiest swimsuit

2. COLOR FAMILY
WHAT IS THE VALUE BASED ON?
ATTRIBUTES
VISUAL AESTHETICS/COLOR
ASSOCIATED WITH EFFECT
PREFFERED BY USED FOR
Achromatic & neutral
White: Clean, fresh, pure & modern
Black: Mysterious, elegant,
sophisticated & sexy
Black: Sophistication, power
& simplicity
White: Purity & calm
Black: Empowering
White: Eyestrain &
attention-getting
Black: #1 for business clothing
& #2 for casual
White: Summer attire, low fat
and diet foods & bridal
Black: Fashion industry,
intellectuals & rebels
White: Intellectual & modern
types

3. LINE & SHAPE VISUAL TEXTURE
VISUAL AESTHETICS/principles of design
PATTERN REPETITION
EMPHASIS BALANCE
Diagonal lines with cut-
out shape
Elastic & soft
Panelled bandages that create a
geometrical style and a cut-out
pattern
Bandages that create diagonal
lines and cut-out spaces
Symmetrical
On the panelled bandages that
create an exclusive shape and
design

4. CRAFTSMANSHIP &
CONSTRUCTION
WHAT IS THE VALUE BASED ON?
QUALITY OF THE FABRIC
& CONTENT
QUALITY
EMPHASIS BALANCE
Panelled bikini with cut-out
design made out by
bandages.
Resistant, lightweight, dries fast, durable,
elastic, resistant to ripping, recovers from
stretch, gives comfort and fit.
² 82% polyamide & 18% elastane.
Durable due to the quality of the fabric and its properties and for being a
popular brand that started with luxurious lingerie and has expanded to
swimwear
DURABILITY & BRAND RECOGNITION:

5. HOW DOES IT FIT? HOW DOES IT MAKES YOU FEEL?
Fit & wearability
HOW WOULD YOU PUT IT TOGETHER
WITH OTHER MERCHANDISE?
HOW DO YOU THINK YOU LOOK
TO OTHERS?
WHAT LIFESTYLE NEEDS DOES IT SATISFY?
It fits exactly into the
body curves and shape
due to its elasticity
Comfortable, sexy, flirty
& confident.
With resort wear like a jumpsuit,
sarong or dress. With jewellery
accessories, a beach hat or bag
and sandals.
Unique, sexy, fashion,
powerful, flirty, sophisticated
& elegant.
Casual lifestyle in which the consumer loves being in contact with the beach
and sea, but still wants to stand-out, look sexy and sophisticated.

6. Street style

7. Runway style
*This
designer
and
his
monokini
style
haven't
appeared
on
a
runway
yet.

8. DOES THE VALUE JUSTIFY THE
PRICE?
WHAT IS THE VALUE BASED ON?
WHAT IS THE VALUE TO YOUR
CUSTOMER?
The customer is receiving an
exclusive monokini design
made with quality products
and form a renowned brand.
Yes
Monetary appeal
• Aesthetics due to the innovative design
• Fashion exclusivity since this monokinis are exclusive to the
brand
• Quality since the brand is recognized and pieces are durable
• Brings status with the purchase

9. Product life cycle/Timing chart
Intro: Innovator
& Trend-setter
Intro
Growth
Maturity
Decline
CUSTOMER PROFILE DISPLAY IDEAS ADVERTISING
Celebrities
endorsements, print
ads, commercial
advertisement, and
online websites
Display on
mannequins, hanged
on walls, on tables and
inside museum cases.

10. Product life cycle/REORDER
Reorder in different colour variations
BUYING & PRODUCT DEVELOPMENT PRICE
$450

11. ENVIRONMENTAL CONTEXT
DESIGN CONCEPT
VISUAL STRATEGY AMBIANCE
CUSTOMER SERVICE
Luxurious, secretive,
provocative, elegant, sexy,
warm, sensual, passionate
The boutique is set up with a warm
ambiance to make the shopper
feel at home, it has a lot of space
and the merchandise is well
organized so customers can walk
around and feel comfortable
looking at the assortment
Black parsley carpet
simulating lace, chandeliers
and merchandise hanged
mostly on walls and displayed
on museum cases. Black,
white, pink and gold colours.
Personalized customer
service to create a
competitive advantage with
knowledgeable and
serviceable personnel.

12. ENVIRONMENTAL CONTEXT

13. MIRIAM NIEMBRO