Assisgment - vindhyawasini singh.pptx
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The document contains the results of several channel analysis questions: 1) Direct has the third-highest average time spent (engagement) on the site among channels in America. 2) Display has the highest conversion rate (lowest bounce rate) among channels. 3) Organic search brings in the highest percentage of new visitors at 52%. It also asks whether engagement, as measured by time on site, increases with the number of visits from 1-10 for American customers.
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9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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occur natural.
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- 2. Create a table for the conversion rates of the customers acquired from different channels in America (north and south). Which channel bring in the highest intent customers? Answer: Display Row Labels Count of bounces Display 266 Affiliates 278 Paid Search 720 Referral 1587 Social 1620 Direct 3565 Organic Search 7538 Grand Total 15574
- 3. Which channel brings in the highest percentage of new visitors? Answer : Organic Search Row Labels Count of newVisits % Organic Search 13751 52% Direct 5400 20% Referral 2951 11% Social 2397 9% Paid Search 1283 5% Affiliates 399 2% Display 254 1%
- 4. 2. Visitor tenure vs other metrics: Does the engagement of the customers from America (north and south) increase with the number of visits to the website? (You can use the time spent on the site as a proxy for engagement. Use a filter on the number of visits and analyze the data for the first 10 visits)