SlideShare a Scribd company logo
GROUP 2 Athletic Wear
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Category information
research ,[object Object],[object Object],[object Object]
Consumer analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Generation Y
Baby boomers NECESSARY TO FOCUS ON THE TARGET MARKET MEN AND WOMEN IN THE BABY BOOMER GENERATION BECAUSE THEY STILL INFLUENCE THEIR CHILDREN WHO ARE CURRENTLY IN COLLEGE.  MANY PARENTS SUPPORT THEIR CHILDREN FINANCIALLY IN COLLEGE; THEREFORE, THEY HAVE PURCHASING POWER
Perceptions of Nike  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],recommendations
barriers ,[object Object],[object Object],[object Object],[object Object]
Nike is cool ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Assignment4 group2

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Baby boomers NECESSARY TO FOCUS ON THE TARGET MARKET MEN AND WOMEN IN THE BABY BOOMER GENERATION BECAUSE THEY STILL INFLUENCE THEIR CHILDREN WHO ARE CURRENTLY IN COLLEGE. MANY PARENTS SUPPORT THEIR CHILDREN FINANCIALLY IN COLLEGE; THEREFORE, THEY HAVE PURCHASING POWER
  • 7.
  • 8.
  • 9.
  • 10.