2. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Facebook stats to keep in mind:
-Roughly 50 percent of a post’s reach happens within the first 30 minutes after it
is posted (source: Social Bakers)
-Facebook users spend more time on the mobile version than on desktop
(source: TechCrunch)
-Americans spend an average of 162 minutes on their mobile device a day
(source: Study from Flurry)
3. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Facebook stats to keep in mind:
2014 Q4 Social media referrals by platform
Facebook: 24.6 percent
Pinterest: 5.06 percent
Twitter: .82 percent (dropped slightly in Q4)
Google +: .04 percent
Linkedin: .03 percent
(source: Shareaholic)
4. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
New admin tools: Target audience within your post
-Select targeting will allow you pick a segment of your audience to target your
post to
-Options to consider: Gender, age, location and interests
-Examples of posts this could work well for:
• Choose local, regional sports teams from interests for sports stories on
those teams
• Choose appropriate interests for localizing of regional/national stories
(Pope Francis, name of TV show)
• Choose age range for certain stories: Seniors on healthcare, taxes, parents
on family issues
5. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
New admin tools: Target audience within your post
-What this doesn’t do:
• target people who like these interests who don’t like your page (that would be an
ad)
• Must first be enabled in your page settings
• Is only available on the desktop
6. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
New admin tools: Post end date
-Allows you set a post to expire at a certain time
-After that time, the post will cease to show in the news feed, but will still be
available on your page
-Examples this post will work well for:
• Front pages, weather stories, sports stories
7. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Admin tools refresher:
-Like, comment as your page, or as your personal account:
9. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Insights refresher:
Ways to use your page insights:
• To see when your fans are online (day and time) under Insights > Posts
• To see which posts performed the best by type (photo, link, status update)
• To see which posts performed the best over a set period of time (week, day,
month)
• Add pages to watch (your competition or other GateHouse publications) to
see how their page is doing
• To see some audience demographics for people who like your page
Editor's Notes
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
(CTM)
What is GateHouse Media - Our mission, Our leaders
Our content strategy – what we focus on
News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support
What is the Inner Circle - Overview, Strategy, Expectations
More Content Now - Purpose and role, Content, How to use it
What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
