The marketing plan is for Idea, the third largest GSM company in India. It segments the market geographically and demographically, targeting individuals aged 16 to 60 in rural, urban and semi-urban areas. The plan discusses Idea's positioning in terms of call rates and coverage. It performs a SWOT analysis and uses Porter's Five Forces model. The plan outlines Idea's product and service offerings and promotion strategies, which include sponsoring sports teams and green campaigns. It sets a vision to gain 30% market share by 2015 and discusses pricing, physical stores and recommendations to focus on value-added services and local content.
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
The Future of Internet Content Consumption in India | Zinnov Zinnov
This study is a comprehensive view of the future of Internet content consumption in India, focusing on key aspects like -
a) the current state of Indian mobile ecosystem
b) changing paradigm of content consumption
c) the disruption in content creation and curation
d) the role of ecosystem leverage and collaboration
To get more insights on the trends shaping the content consumption landscape in India, write to us at info@zinnov.com.
India is an emerging ‘mobile’ country. The country has the second-largest mobile phone user in the world with nearly 900 million subscriptions. This white paper presents the key areas of emphasis in the growing mobile for development space in India.
The term “Asia-Pacific” is a myth that needs to be busted from the minds of marketers and researchers alike. The region stretches from India to Fiji and from Japan to New Zealand, and consist of around 50 countries, each with vastly different cultures, languages, consumer preferences, and mobile behaviour. With the understanding from petabytes of our data, how we used artificial intelligence and predictive analytics with our unique research methodologies layered over it for the right insights generation. This paper will answer key questions, including:
This paper will answer key questions, including:
How is Asia culturally different and cannot be viewed as one region as compared to other regions like Europe which is actually homogenous in nature?
Should brands Glocalise or Localise about their products and services in APAC based on technological maturity and individual market behaviour?
Why do marketers and researchers need to use the right mix of innovative tech-based research methodologies for actionable insights with the evolving digital behaviour?
Category
The Indian mobile telecom industry has shown immense growth. As of March 2012, it reported 919.7 million mobile subscribers. The total urban mobile subscriber base stands at 596 million, while there are 323 million rural mobile subscribers in the country. However, the mobile telecom industry is challenged by decreasing Average Revenue Per User (ARPU) given the huge subscriber base but high expected future adoption rate of MVAS could help in increasing the ARPU. A varied demographic distribution, changing lifestyles and shift in consumer preferences amongst rural, urban, and sub-urban consumers, add further fillip to valued added services, which can yield high returns if implemented strategically. The Indian telecom industry is all set to register high growth rates with assorted MVAS products targeting particular segments of customers in variable price ranges.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
It is well known to all that the Indian telecom industry has been regularly beating target i.e. It has been grown like very complexly, dynamically as well as competitively. Because in the modern world every business is growth prospective oriented. And now-a day’s one of the major issue in Indian Telecom Industry is how to expand their own business through the latest technologies like mobile data. Mobile Data to meet the various requirements for various purposes of people. That’s why growth of data usage increase especially happens when business, travelers, academician and other professional needs to access email and other corporate applications during urgent trips and travels. Also youngsters are using smart phones and that’s why company also developed various applications like online shopping application(Flipkart,Snapdeal, Amazon, Jabong, Shopclus, etc.), various social media applications(Whatsapp, Messenger, Instragram, Twitter, etc.), online newspaper, songs applications(gaana.com, saavn.com, etc. ), various travelling applications (Uber, OLA Cab, GPS, Google Map, etc.), etc. So, without mobile data using these applications is not possible. So, now a day’s mobile data is very essential.
Globally, there were 3.4 billion unique mobile
subscribers and 6.9 billion SIM connections in 2013, with an average of 1.8 active SIM cards per unique subscriber.
The number of mobile broadband connections has also grown astoundingly to well over two billion in 2013 from 364 million in 2009. This growth is expected to continue and India is predicted to be the second largest mobile broadband market by 2016, with 367 million connections, following China with 639 million connections.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
The Future of Internet Content Consumption in India | Zinnov Zinnov
This study is a comprehensive view of the future of Internet content consumption in India, focusing on key aspects like -
a) the current state of Indian mobile ecosystem
b) changing paradigm of content consumption
c) the disruption in content creation and curation
d) the role of ecosystem leverage and collaboration
To get more insights on the trends shaping the content consumption landscape in India, write to us at info@zinnov.com.
India is an emerging ‘mobile’ country. The country has the second-largest mobile phone user in the world with nearly 900 million subscriptions. This white paper presents the key areas of emphasis in the growing mobile for development space in India.
The term “Asia-Pacific” is a myth that needs to be busted from the minds of marketers and researchers alike. The region stretches from India to Fiji and from Japan to New Zealand, and consist of around 50 countries, each with vastly different cultures, languages, consumer preferences, and mobile behaviour. With the understanding from petabytes of our data, how we used artificial intelligence and predictive analytics with our unique research methodologies layered over it for the right insights generation. This paper will answer key questions, including:
This paper will answer key questions, including:
How is Asia culturally different and cannot be viewed as one region as compared to other regions like Europe which is actually homogenous in nature?
Should brands Glocalise or Localise about their products and services in APAC based on technological maturity and individual market behaviour?
Why do marketers and researchers need to use the right mix of innovative tech-based research methodologies for actionable insights with the evolving digital behaviour?
Category
The Indian mobile telecom industry has shown immense growth. As of March 2012, it reported 919.7 million mobile subscribers. The total urban mobile subscriber base stands at 596 million, while there are 323 million rural mobile subscribers in the country. However, the mobile telecom industry is challenged by decreasing Average Revenue Per User (ARPU) given the huge subscriber base but high expected future adoption rate of MVAS could help in increasing the ARPU. A varied demographic distribution, changing lifestyles and shift in consumer preferences amongst rural, urban, and sub-urban consumers, add further fillip to valued added services, which can yield high returns if implemented strategically. The Indian telecom industry is all set to register high growth rates with assorted MVAS products targeting particular segments of customers in variable price ranges.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
It is well known to all that the Indian telecom industry has been regularly beating target i.e. It has been grown like very complexly, dynamically as well as competitively. Because in the modern world every business is growth prospective oriented. And now-a day’s one of the major issue in Indian Telecom Industry is how to expand their own business through the latest technologies like mobile data. Mobile Data to meet the various requirements for various purposes of people. That’s why growth of data usage increase especially happens when business, travelers, academician and other professional needs to access email and other corporate applications during urgent trips and travels. Also youngsters are using smart phones and that’s why company also developed various applications like online shopping application(Flipkart,Snapdeal, Amazon, Jabong, Shopclus, etc.), various social media applications(Whatsapp, Messenger, Instragram, Twitter, etc.), online newspaper, songs applications(gaana.com, saavn.com, etc. ), various travelling applications (Uber, OLA Cab, GPS, Google Map, etc.), etc. So, without mobile data using these applications is not possible. So, now a day’s mobile data is very essential.
Globally, there were 3.4 billion unique mobile
subscribers and 6.9 billion SIM connections in 2013, with an average of 1.8 active SIM cards per unique subscriber.
The number of mobile broadband connections has also grown astoundingly to well over two billion in 2013 from 364 million in 2009. This growth is expected to continue and India is predicted to be the second largest mobile broadband market by 2016, with 367 million connections, following China with 639 million connections.
1. MARKETING PLAN Presented By : Ghanshyam Gupta ghanshyamgupta7@gmail.com 04/05/2010 1 iilm gurgaon
2. About Idea Leading mobile operator in India AdityaBirla group is the sole promoter 3rd Largest GSM company in India Covernearly 70 % of India’stelephonypotential 04/05/2010 2 iilm gurgaon
4. Segmentation Geographic Regions and cities -Idea GSM services are licensed in 13 circles of India and used in metro cities & small villages Demographic Age, Family size, Income, Occupation, Education 04/05/2010 4 iilm gurgaon
5. Target Market Any one from 16 to 60 years old from rural,urban & semi-urban area. 60% target market is from rural area 04/05/2010 5 iilm gurgaon
28. Gap model for service quality Knowledge gap Management perception of consumer expectation Customer expectation Standard gap Retailer communication about services Standard specifying service to be delivered Service gap Delivery gap Communication gap Actual service delivered Customer perception of services 04/05/2010 13 iilm gurgaon
31. Win tickets for the matches, autographed merchandize.“ Idea logo on the front of team player’s jersey and trousers” 04/05/2010 15 iilm gurgaon
32. Idea paints Ahmadabad and Mumbai in “Green India Campaign” Allowed millions of mobile users in India to participate in this unique campaign happened in March 12, 2010. 04/05/2010 16 iilm gurgaon
33. IDEA’s next big idea!!! M- newspaper M-bills M-tickets M-toll M-menu 04/05/2010 17 iilm gurgaon
35. Vision « To garner 30 % marketshare of the total market by 2015 » Mission « Providing VAS with ease of accesibility and affordibility to each and every person » 04/05/2010 19 iilm gurgaon
45. PRICING - Free of cost excess to M-check - Rate for browsing to other sites will be less than competitor’s price 04/05/2010 22 iilm gurgaon
46. PHYSICAL EVIDENCE IDEA Mobile Vans Mobile Advertising Websites Ideaoutlets 04/05/2010 23 iilm gurgaon
47.
48. Increasing focus on localisation and availability of content in local languages04/05/2010 24 iilm gurgaon
49. Cont… Demand for good VAS content providers from mobile operator is expected to increase when the 3G spectrum rolls out. We will see more VAS in banking, gaming, advertising, mobile commerce applications which will improve margins over current SMS value added services. 04/05/2010 25 iilm gurgaon
50. “AN IDEA CAN CHANGE YOUR LIFE” 04/05/2010 26 iilm gurgaon
Editor's Notes
Age:- 15 years onwards.Family Size:- Large family uses more phones to connectIncome:- Does not affect much in segmentationOccupation:- Used by all class of peopleEducation:- Used by educated as well as uneducated people
In March 2010, Idea tied up with Deccan Chargers, one of the teams participating in the Indian Premier League (IPL). IPL provided Idea with a good opportunity for its brand building exercise as the competition was closely followed by the entire country.
GO GREEN ! IDEA has transformedAhmedabad and Mumbai bus shelters into The campaign will quiz viewers about happenings during telecast ofcricket matches. Green covers, with potted plants, and tendril climbers to convey the green message.
Taking its Innovative Use Mobile- ‘Save Paper campaign’ IDEA Cellular, the GSM mobile service operator has partnered with the two leading Coffee chains – Barista and Café Coffee Day – to spread awareness about its Green campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.