This document discusses the development of a taste simulating mouth gear called Digitaste. It includes research on existing virtual taste technologies and articles about them. It outlines the naming and branding process, including selecting the name Digitaste and creating a brand character diagram. It also discusses designing a logotype and setting up social media branding through a Facebook page to create awareness of and community around the Digitaste product.

1. Taste Simulating Mouth Gear Matthew Winkelman
FA102a, Research and Brand Development

2. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”
http://www.sciencedaily.com/releases/2014/01/140102114807.htm

4. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Taste Simulator Lets You Relish Virtual Food?”
http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food-
131121.htm

5. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”
http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

6. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
Mouth Gear for picky eaters

7. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Possibilities:
Digital + Taste = Digitaste
Taste + Synthesizer = Syntaste

8. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Selected Name: Digitaste
Uses two words that quickly and effectively describe
what the product does and how it works.

9. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Brand Character Diagram

10. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 3, Logotype Research
Selected Word: Tech-Savvy
http://www.microsoft.com/about/corporatecitizenship/en-us/community-tools/
nonprofittoolkit/get-files/
http://cdn-6.famouslogos.us/images/nintendo-logo.jpg
http://logonoid.com/images/dell-logo.jpg

11. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 3, Finished Logotype

12. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages

13. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Creating Community
• Facebook post to create awareness
• Repeated in group private messages

14. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages

15. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages

16. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages