The document discusses a project to reduce unnecessary fire alarm evacuations at a university. Observations found that microwave usage was triggering alarms most often when students did not watch their food. The project sought to design a branding campaign to nudge students to watch microwaves more closely through positive messaging about avoiding burnt popcorn instead of negative consequences. They created the name "Evwait" combining words for avoid and wait, with a logo and video promoting watching microwaves to prevent alarms.

1. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Reducing Fire Alarm Evacuations

2. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Identified Problem
-Fire alarms activated for no cause
-Student and Faculty work time lost

3. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Observations
Improper
microwave
usage: Sets
Fire alarm off
most often

4. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Observations
Entire building
must evacuate
the building
when alarms
go off.

5. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Observations
Everyone must
wait for the
building to
be cleared.

6. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Desired Behavioral Outcome
-Greatly reduced number of no
cause alarms.

7. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Design Tip
Redirect focus to the positives of
watching the popcorn so people will
not focus on the negatives.

8. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Present Benefit
Signs above
public
microwaves and
on personal
micro-fridges
highlighting
negative
outcomes (Burnt
popcorn)

9. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Naming & Logo Design Process
Avoid in Spanish: Evite
Annoying in Cebuano: Aliwaros
Evacuation in Azerbaijani: Azad

10. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Naming & Logo Design Process
Evite + Aliwaros = Evwait
- Has the word “wait” in it, asking the
student to wait and watch the
microwave

11. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Naming & Logo Design Process

12. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Naming & Logo Design Process

13. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Naming & Logo Design Process

14. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Storyboard

15. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Mixed Sound

16. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Video Footage for Background
http://youtu.be/kyh4_3L_svU

17. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
AfterEffects Introductory Exercise
http://youtu.be/Ip0Ll1Lpm8k

18. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman
Final Video
http://youtu.be/Z36leo_kDX4