This document outlines the development of a virtual taste technology called TasteIt. It discusses how electrical and thermal stimulation can be used to simulate salty, sweet, sour and bitter tastes on the tongue. The technology could help diabetics and cancer patients experience taste safely. The document covers naming, branding and designing social media and web pages for TasteIt. A tagline of "Can you TasteIt now?" was created. Wireframes and visual prototypes were developed for the TasteIt homepage and lower level pages.

1. FA102a, Research and
Speculative Product/Service
Development
Taste via Technology Allison Lann

2. Taste via Computer Technology Allison Lann
Assignment One, Research
“Are you ready for virtual taste?”www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Taste via Computer Technology Allison Lann
Assignment One, Research
Through electrical and thermal stimulation, you
can taste food on the tip of your tongue
Own picture

4. Taste via Computer Technology Allison Lann
Assignment One, Research
“It can produce
salty, sweet, sour,
and bitter
sensations…”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

5. Taste via Computer Technology Allison Lann
Assignment One, Research
Can help diabetics and cancer patients taste
food safely
https://www.youtube.com/watch?v=06LogMzbFPY&feature=youtu.be

6. Taste via Computer Technology Allison Lann
Assignment One, Future Product or Service
Taste via Computer Technology
- Virtual taste testing
- Leisure or medical use
- Salty, sweet, bitter and sour

7. Taste via Computer Technology Allison Lann
Assignment Two, Source for Brand Character Words
Katy Perry
http://www.vogue.com/article/katy-perry-interview-religion-childhood-may-vogue-cover

8. Taste via Computer Technology Allison Lann
Assignment Two, Naming Process
Words from assignment one:
stimulation, taste, sensation, tongue
Generated name possibilities:
tastimulation, tastetion, TasteIt
Selected name:
TasteIt

9. Taste via Computer Technology Allison Lann
Assignment Two, Final Product Name
TasteIt, a simple name that
reveals the products purpose

10. Taste via Computer Technology Allison Lann
Assignment Two, Brand Character Sketches

11. Taste via Computer Technology Allison Lann
Assignment Two, Brand Character Diagram
Persona Purpose
Language Tone
Unforgettable
Magical
Fascinating
Brave
Sugar
Eat
Dine
Satisfied
Stimulation
Mouth
Taste
Temperature
Capable
Healthy
Energy
Safe
TasteIt

12. Taste via Computer Technology Allison Lann
Assignment Three, Logotype Research, Word from Diagram
Taste

13. Taste via Computer Technology Allison Lann
Assignment Three, Logotype Research
https://www.plated.com https://tastyshop.com/collections/tasty-cookbook

14. Taste via Computer Technology Allison Lann
Assignment Three, Logotype Research
http://www.senomyx.com
http://www.iff.com/company
http://skittles.com

15. Taste via Computer Technology Allison Lann
Assignment Three, Finished Logotype
TI

16. Taste via Computer Technology Allison Lann
Assignment Four, Social Media Branding, Research
• Coca-Cola:
https://www.facebook.com/pg/CocaColaUnitedStates/a
bout/?ref=page_internal
• George Foreman Cooking:
https://www.facebook.com/pg/GeorgeForemanHealthy
Cooking/about/?ref=page_internal
• Cuisinart:
https://www.facebook.com/pg/cuisinart/about/?ref=pa
ge_internal

17. Taste via Computer Technology Allison Lann
Assignment Four, Social Media Design, Facebook Pages

18. Taste via Computer Technology Allison Lann
Assignment Four, Social Media Design, Facebook Pages

19. Taste via Computer Technology Allison Lann
Assignment Four, Social Media Design, Facebook Pages

20. Taste via Computer Technology Allison Lann
Assignment Four, Social Media Design Creating Community
Sorority connections

21. Taste via Computer Technology Allison Lann
Assignment Four, Social Media Design Creating Community
Posting about it on Twitter

22. Taste via Computer Technology Allison Lann
Assignment Four, Social Media Design Creating Community
Reaching out to home
friends

23. Taste via Computer Technology Allison Lann
Assignment Five, Webpage Layout, Research for Wireframes
http://www.xbox.com/en-US/ https://www.blueapron.com

24. Taste via Computer Technology Allison Lann
Assignment Five, Wireframe
Logotype
Short Description
About Buy Tutorial Stories FAQ
Social Media Links

25. Taste via Computer Technology Allison Lann
Assignment Five, Tagline Research
• “Think different”
https://www.apple.com
• “I’m lovin’ it”
https://www.mcdonalds.com/us/en-us.html
• “Can you hear me now?”
https://www.verizonwireless.com
• “It’s everywhere you want to be”
https://usa.visa.com
• “The happiest place on Earth”
https://disneyland.disney.go.com

26. Taste via Computer Technology Allison Lann
Assignment Five, Tagline Research, Created Tagline
Can you TasteIt now?

27. Taste via Computer Technology Allison Lann
Logotype
Virtual taste device
About Buy Tutorial Stories FAQ
Can You TasteIt now?
Assignment Five, Wireframe With Pictures

28. Taste via Computer Technology Allison Lann
Logotype
Virtual taste device
About Buy Tutorial Stories FAQ
Can You TasteIt now?
Assignment Five, Wireframe With Pictures

29. TasteIt is an innovative technology that allows
the user to taste sweet, salty, bitter and sour
flavors through stimulation of the tongue. It can
help diabetics taste sweetness safely, gives
cancer patients improved taste, and can be
used in video games.
Taste via Computer Technology Allison Lann
Logotype
Virtual taste device
About Buy Tutorial Stories FAQ
Assignment Five, Wireframe With Pictures

30. Taste via Computer Technology Allison Lann
Assignment Five, Homepage Visual Design in a Browser

31. Taste via Computer Technology Allison Lann
Assignment Five, Lower Level Visual Design in a Browser

32. Taste via Computer Technology Allison Lann
Assignment Five, Linked Prototype URL
https://invis.io/3WCQZHPBD#/245509275_Home_Page