This document discusses virtual taste testing technology that uses electrical and thermal stimulation of the tongue to simulate different tastes like sour, salty, bitter and mint. It can be used to create new reward systems in gaming and healthcare applications for patients. The selected name for the product is SimuShock because it uses electrical currents to simulate tastes in a way that is novel. The document includes assignments for researching this technology and developing branding elements like a name, brand character and logotype.

1. Jessica Valiente Virtual Taste Testing
FA102a, Research and Brand
Development

2. Jessica Valiente Virtual Taste Testing
Assignment One, Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Jessica Valiente Virtual Taste Testing
Assignment One, Research
Use of electrical and thermal
stimulation on the tip of your tongue
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

4. Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment One, Research
Varying levels of electrical currents
and temperature of the electrode
produce sour, salty, bitter, and minty
tastes
http://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting

5. Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment One, Research
Practical uses include creating a
new reward system for gaming and
healthcare applications for diabetics
or cancer patients
http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

6. Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment One, Description of Future
Product or Service
Virtual Taste Testing Using
Simulator

7. Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment Two, Naming Process
Selected name: SimuShock
Justification:
• Slightly literal and not
• The product itself uses electrical currents to
simulate tastes, but it’s “shocking” in the sense
that it is not something that’s ever really been
used

8. Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment Two, Brand Character Diagram

9. Jessica Valiente Virtual Taste Testing
Assignment Three, Logotype Research,
Word From Diagram
immersive

10. Jessica Valiente Virtual Taste Testing
Assignment Three, Logotype Research
http://www.nintendo.com/wiiu http://www.apple.com
http://www.twitter.com

11. Jessica Valiente Virtual Taste Testing
Assignment Three, Finished Logotype