The document discusses Matthew Winkelman's research on developing a taste simulating mouth gear product. It includes links to articles about developing virtual and simulated taste experiences using technology. It also discusses naming possibilities for the product, with the selected name being "Digitaste" as it combines the words "digital" and "taste" to quickly describe what the product does.

1. Taste Simulating Mouth Gear Matthew Winkelman
FA102a, Research and Brand Development

2. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”
http://www.sciencedaily.com/releases/2014/01/140102114807.htm

4. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Taste Simulator Lets You Relish Virtual Food?”
http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food-
131121.htm

5. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”
http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

6. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
Mouth Gear for picky eaters

7. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Possibilities:
Digital + Taste = Digitaste
Taste + Synthesizer = Syntaste

8. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Selected Name: Digitaste
Uses two words that quickly and effectively describe
what the product does and how it works.

9. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Brand Character Diagram