This document discusses virtual taste testing through the use of electrical and thermal stimulation on the tongue. Varying levels of electrical currents and temperature can produce tastes like sour, salty, bitter and mint. Potential uses include creating reward systems for gaming and healthcare applications to help diabetics or cancer patients. The product being developed is called SimuShock, which uses electrical currents to simulate tastes in a way that is shocking as it has not been used before.

1. Jessica Valiente Virtual Taste Testing
FA102a, Research and Brand
Development

2. Jessica Valiente Virtual Taste Testing
Assignment One, Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Jessica Valiente Virtual Taste Testing
Assignment One, Research
Use of electrical and thermal
stimulation on the tip of your tongue
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

4. Jessica Valiente Virtual Taste Testing
Assignment One, Research
Varying levels of electrical currents
and temperature of the electrode
produce sour, salty, bitter, and minty
tastes
http://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting

5. Jessica Valiente Virtual Taste Testing
Assignment One, Research
Practical uses include creating a
new reward system for gaming and
healthcare applications for diabetics
or cancer patients
http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

6. Jessica Valiente Virtual Taste Testing
Assignment One, Description of Future
Product or Service
Virtual Taste Testing Using
Simulator

7. Jessica Valiente Virtual Taste Testing
Assignment Two, Naming Process
Selected name: SimuShock
Justification: Slightly literal and not. The product
itself uses electrical currents to simulate tastes, but
it’s “shocking” in the sense that it is not something
that’s ever really been used.

8. Jessica Valiente Virtual Taste Testing
Assignment Two, Brand Character Diagram