1. READER PROFILE
Female: 70%
Male-30%
Median Age: 13-19
Employed: 20%
Preferred Genre of Music: Rock 60%
Indie Rock 30%
 50% of readers attend gigs and festivals
 80% of readers like posters.
 Friends, Skins and The Walking Dead are the most
popular TV shows amongst readers.
 Readers enjoy to shop and buy items from Topshop,
HMV and H&M
 Reader’s favourite places to eat include Subway, Nandos
and McDonalds.