The document outlines Assignment 3, which focuses on applying Kotter's eight steps of change management in a Walmart HR situation, requiring either a video or a written paper. Students must develop a strategy addressing each step, supported by at least four academic resources and follow specific formatting guidelines. Evaluation criteria include clarity, coherence, adherence to formatting requirements, and thoroughness in addressing each change management step.

1. Assignment 3: Kotter Change Management Model
Due Week 6
Using WalMart, apply Kotter’s eight (8) steps of change
management to an HR situation you have selected for change.
You will address all eight (8) of the Kotter steps, developing an
action plan for each step. Use a tablet, smartphone, laptop,
desktop, or traditional video recorder to record a maximum of a
five to seven (5-7) minute dynamic video on the topics detailed
below.
Alternatively, you may submit a four to six (4-6) page paper
instead of the video submission.
Note:
If you are using a tablet or smartphone you will need to email
the video file to yourself, then save it to a computer in order to
upload to Blackboard. You may want to upload your video to a
file sharing service, such as Dropbox, if your email will not let
you send a large video file. Dropbox is accessible from all
smartphones and tablets from the Dropbox app.
Once you are ready to upload your video to Blackboard,
click here to view the "Student Video Assignment Submission"
video tutorial in the "Creating a Presentation for Your Course"
playlist
.
Please use the following naming convention in the popup
window for your video once it is finished uploading:
Title:
Your First Name, Your Last Name – Managing Organizational
Change

2. Tags:
HRM560, Organizational Change
Description:
First Name, Last Name – HRM560 Assignment 3 (Date
Uploaded ex. 11-14-2014)
Prepare and present a video that is a maximum of five to seven
(5-7) minutes
OR
write a four to six (4-6) page paper in which you:
Ascertain how each of the steps applies to your specific
organization.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change:
Establishing a sense of urgency
Creating coalition
Developing vision and strategy
Communicating the vision
Empowering broad-based action
Generating short-term wins
Consolidating gains and producing more change
Anchoring new approaches into the culture
Use at least four (4) quality academic resources in this
assignment.
Note:
Wikipedia and other similar Websites do not qualify as
academic resources.
Note:
If you choose to submit a video presentation, please also
submit a one (1) page summary of your presentation.
If you choose the written paper, your assignment must follow
these formatting requirements:

3. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Compare theories of change management and select an
appropriate theory for an organization change.
Analyze diagnostic models relevant to various aspects of the
change management process.
Use technology and information resources to research issues in
managing organizational change.
Write clearly and concisely about managing organizational
change using proper writing mechanics.
Identify organizational changes that link to vision.
Assignment 3: Kotter Change Management Model
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1.
Ascertain how each of the steps applies to your specific

4. organization.
Weight: 5%
Did not submit or incompletely ascertained
how each of the steps applies to your specific organization.
Partially ascertained
how each of the steps applies to your specific organization.
Satisfactorily ascertained
how each of the steps applies to your specific organization.
Thoroughly ascertained
how each of the steps applies to your specific organization.
2a.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: establishing a sense of
urgency.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: establishing a sense of urgency.
Partially developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: establishing a sense of urgency.
Satisfactorily developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: establishing a sense of urgency.
Thoroughly developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: establishing a sense of urgency.
2b.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: creating coalition.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: creating coalition.
Partially developed
a strategy that illustrates how you would address each of the

5. eight (8) stages of change: creating coalition.
Satisfactorily developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: creating coalition.
Thoroughly developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: creating coalition.
2c.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: developing vision and
strategy.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: developing vision and strategy.
Partially developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: developing vision and strategy.
Satisfactorily developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: developing vision and strategy.
Thoroughly developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: developing vision and strategy.
2d.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: communicating the vision.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: communicating the vision.
Partially developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: communicating the vision.
Satisfactorily developed
a strategy that illustrates how you would address each of the

6. eight (8) stages of change: communicating the vision.
Thoroughly developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: communicating the vision.
2e.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: empowering broad-based
action.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: empowering broad-based action.
Partially developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: empowering broad-based action.
Satisfactorily developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: empowering broad-based action.
Thoroughly developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: empowering broad-based action.
2f.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: generating short- term wins.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: generating short- term wins.
Partially developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: generating short- term wins.
Satisfactorily developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: generating short- term wins.
Thoroughly developed
a strategy that illustrates how you would address each of the

7. eight (8) stages of change: generating short- term wins.
2g.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: consolidating gains and
producing more change.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: consolidating gains and producing
more change.
Partially developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: consolidating gains and producing
more change.
Satisfactorily developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: consolidating gains and producing
more change.
Thoroughly developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: consolidating gains and producing
more change.
2h.
Develop a strategy that illustrates how you would address each
of the eight (8) stages of change: anchoring new approaches
into the culture.
Weight: 10%
Did not submit or incompletely developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: anchoring new approaches into the
culture.
Partially developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: anchoring new approaches into the
culture.
Satisfactorily developed

8. a strategy that illustrates how you would address each of the
eight (8) stages of change: anchoring new approaches into the
culture.
Thoroughly developed
a strategy that illustrates how you would address each of the
eight (8) stages of change: anchoring new approaches into the
culture.
3. 4 References
Weight: 5%
No references provided.
Does not meet the required number of references; some or all
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
4. Clarity / Coherence in Presentation and writing mechanics
Weight: 5%
More than 6 errors present.
Information is confusing and fails to include reasons and
evidence that logically support ideas.
5-6 errors present.
Information is partially clear with minimal reasons and
evidence that logically support ideas.
3-4 errors present.
Information is mostly clear and generally supported with
reasons and evidence that logically support ideas.
0-2 errors present.
Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas.
5. Met formatting requirements, including one (1) page
summary for presentation option.
Weight: 5%
Did not submit or incompletely met formatting requirements,
including one (1) page summary for presentation option.
Partially met formatting requirements, including one (1) page

9. summary for presentation option.
Satisfactorily met formatting requirements, including one (1)
page summary for presentation option.
Thoroughly met formatting requirements, including one (1) page
summary for presentation option.