This document discusses organizational culture and how it can impact an organization's success. It suggests that thoroughly analyzing and addressing organizational culture issues will lead to sustainable improvements, while half measures will be a waste of money. It provides definitions of organizational culture and describes Hofstede's model for analyzing culture. A five-step process is outlined for assessing an organization's current and optimal cultures, reporting gaps, and developing a change strategy. Key aspects that will be analyzed include means vs. goals orientation, internal vs. external focus, control levels, professional identification, and openness to newcomers. The results will show discrepancies between actual and optimal culture scores to help prioritize areas for change.