Assessing Remote Talent to Scale Up SEO Success
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We'll be looking at the current state of SEO industry, in terms of remote inclusiveness of teams, the factors that demonize remote working, better ways of assessing remote talent, and whether we should try to make it more common. This is an insightful session both for companies willing to diversify their teams with remote talent, and for individual SEOs brave enough to take on the challenge.
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Assessing Remote Talent to Scale Up SEO Success
- 1. Assessing Remote Talent to Scale Up SEO Success Begum Kaya | BK Solutions & TGDC SLIDESHARE.NET/BegumKaya2 @begumkayaseo
- 2. @begumkayaseo The Perception Towards Them Remote Talent
- 3. @begumkayaseo @begumkayaseo Remote work, Telework, Work from home or else Name it as you wish… 3
- 4. @begumkayaseo @begumkayaseo Motivations to hire 4 Gain new skills Grow the business Support the team Expand the company Keep team focused
- 5. @begumkayaseo @begumkayaseo Yet, they are not integral if 5 The vision is not aligned among the people in the organization
- 6. @begumkayaseo @begumkayaseo Yet, they are not integral if 6 The company doesn’t have an established culture
- 7. @begumkayaseo @begumkayaseo Yet, they are not integral if 7 Time zones people work in are different
- 8. @begumkayaseo @begumkayaseo Yet, they are not integral if 8 Time and devotion to onboard & train remoters is deemed huge
- 9. @begumkayaseo @begumkayaseo Yet, they are not integral if 9 The effort to put in while working and pre-planning seem irrational
- 10. @begumkayaseo @begumkayaseo How to challenge this situation 10 Effective Communication
- 11. @begumkayaseo The Hiring Process Applicant Expectations
- 14. @begumkayaseo @begumkayaseo Applicant expectations 14 Fair salary Flexibility Training Interesting job Influence Growth
- 16. @begumkayaseo @begumkayaseo Applicant expectations 16 Team Structure 3 Industry 4 SEO Focus 1 Competence 2
- 17. @begumkayaseo @begumkayaseo Remember it’s a conversation, so don’t hold back & show your passion Applicant expectations 17
- 18. @begumkayaseo The Hiring Process Employer Expectations
- 20. @begumkayaseo @begumkayaseo Employer expectations Set criteria & assess the job post. 20
- 21. @begumkayaseo Finding Common Ground Mind The Gap
- 22. @begumkayaseo @begumkayaseo Let’s close the gap 22
- 23. @begumkayaseo @begumkayaseo Hiring managers can… 23 ○ Deliverables ○ Expectations ○ Communication ○ Added Value ○ Interest Focus more on
- 24. @begumkayaseo @begumkayaseo Hiring managers can focus 24 ○ Time difference ○ Pressure of hire ○ The cost of living ○ If the applicant is expecting a baby etc. not so much on
- 25. @begumkayaseo @begumkayaseo Remote SEOs can focus 25 ○ Time difference ○ Money, over career ○ Established team & culture ○ Getting used to new methods not so much on
- 26. @begumkayaseo @begumkayaseo Remote SEOs can… 26 Focus more on ○ Assessing their talent ○ The value provided ○ Honing their expertise ○ Clear communication ○ Business goals
- 27. @begumkayaseo @begumkayaseo Building a connected team 27
- 28. @begumkayaseo The Assessment A Framework for Hiring Managers to Assess Remote SEOs
- 30. @begumkayaseo @begumkayaseo Understand the requirements to fill the position First step is to 30 1
- 31. @begumkayaseo @begumkayaseo Then 31 2 Evaluate the adds and constraints
- 32. @begumkayaseo @begumkayaseo On the 3rd step 32 3 Go through common considerations, and disclose vital information
- 33. @begumkayaseo @begumkayaseo For a full assessment 33 4 Show interest in the remote talent’s skill set and personality
- 34. @begumkayaseo @begumkayaseo Lastly… 34 5 Send an offer based on what matters the most for your organization
- 35. @begumkayaseo Got the Team, What Now? Building Relationship: Accountability & Trust
- 36. @begumkayaseo @begumkayaseo 1 - Onboarding 36 The first impression of the company, also how you’ll keep the relationship.
- 37. @begumkayaseo @begumkayaseo 2 - Set expectations 37 Communication is tricky in the remote working setting, so don’t let doubt creep in
- 38. @begumkayaseo @begumkayaseo 3 - Performance reviews 38 Periodically go over the agreed upon terms and how you’re doing on each.
- 39. @begumkayaseo @begumkayaseo 4 - Hear people out 39 Ensure open & clear communication Doesn’t have to be solely on work
- 40. @begumkayaseo @begumkayaseo 5 - Adjust based on feedback 40 Make sure you listen & improve
- 41. @begumkayaseo @begumkayaseo 6 - Give autonomy 41 Set expectations well not to micromanage
- 42. @begumkayaseo @begumkayaseo 7 - Allow mistakes & growth 42 Help people out Encourage the team to support one another
- 43. @begumkayaseo @begumkayaseo 8 - Show interest 43 Acknowledged cultural differences Use them to your advantage
- 44. @begumkayaseo @begumkayaseo 9 - Provide & guide mentorship 44 What is better than growing & glowing together?
- 45. @begumkayaseo @begumkayaseo 10 - Create frameworks 45 Makes things organized and easier each time
- 46. @begumkayaseo Key Takeaways Steps To An Integrated Work Environment
- 47. @begumkayaseo @begumkayaseo 47 Be clear, empathetic and respectful Key Takeaways 1
- 48. @begumkayaseo @begumkayaseo 48 Build frameworks to assess, hire and nurture talent Key Takeaways 2
- 49. @begumkayaseo @begumkayaseo 49 Iterate to keep and grow the relationship Key Takeaways 3
- 50. @begumkayaseo @begumkayaseo 50 Get help from others if need be Key Takeaways 4
- 51. Assessing Remote Talent to Scale Up SEO Success Thank You! SLIDESHARE.NET/BegumKaya2 @begumkayaseo