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Linkedin ads-playbook-en-us
This document provides guidance on setting up and optimizing a LinkedIn Text Ad campaign. It covers defining campaign goals, naming the campaign, targeting the right audience, setting a budget and time period, and designing ad creative. For targeting, it recommends starting broadly and then testing more specific options like job title, company, location. It also suggests testing different targeting combinations. For budgeting, it defines key terms and recommends focusing spend on weekdays when traffic is highest.
