The document discusses aspirational consumers in Hong Kong and Singapore based on a LinkedIn survey. Some key findings: - 80% of respondents manage 3 or more investments and 33% own luxury goods. Professional achievements often trigger luxury purchases. - Respondents intend to purchase vacation homes, cars, and health club memberships in the next year. - Over 60% of respondents said they sometimes treat themselves unnecessarily and strive for high social status and ambition. - Achieving high social status and impressing others is more important to respondents in Hong Kong and Singapore compared to global averages.