A workshop presentation during the ASPAC 2015 conference in Bonifacio Global City, Taguig, Philippines. Held at the Mind Museum, this presentation was specifically for the science- and museum communities across the region. Video references: Slide 06: Nike Find Your Greatness Slide 14: Reebok Official CrossFit Video Actual typeface: Gotham Ultra (headers and major quotes); Roboto LT (minor statements)

1. THE BEST STORIES
ARE COLLECTIVE
STORIES
JASON CRUZ
MRM//MCCANN PHILIPPINES
IIDM CERTIFIED DIGITAL MARKETER PROGRAM
ASPAC 2015 WORKSHOP – THE MIND MUSEUM – APRIL 26, 2015

2. JASON CRUZ
@JSNCRUZ
#ASPAC2015

3. WHAT WE’LL LEARN TODAY
1. The Power of Stories
2. Creation of a Powerful Story
3. The Feel Rule
4. The Storytelling Channels
5. The Feel Effect

4. “THE ENGINEERS OF THE FUTURE
WILL BE POETS.”
- TERENCE MCKENNA
@JSNCRUZ #ASPAC2015

5. THE STORIES WE REMEMBER, WE
REMEMBER BECAUSE THEY ENGAGE
THE SENSES AND STIR EMOTIONS
@JSNCRUZ #ASPAC2015

7. THE CREATION OF POWERFUL STORIES
THE BEST STORIES HAVE SIMPLE AND RELATABLE ELEMENTS
A CLEAR SOCIAL OR
CULTURAL
REFERENCE
A POWERFUL
MESSAGE ROOTED IN
A TRUTH
SIMPLE AND
UNCLUTTERED
@JSNCRUZ #ASPAC2015

8. THE TRUTH
WHAT IS THE TRUTH
ABOUT MY
AUDIENCE?
WHAT IS THE TRUTH
ABOUT MY BRAND?
WHAT IS THE TRUTH
ABOUT THE
COMPETITION?
WHAT IS THE TRUTH
ABOUT THE LOCAL
CULTURE?
@JSNCRUZ #ASPAC2015

9. @JSNCRUZ #ASPAC2015

10. LOGO
THE ACTUAL MESSAGE
SOMETHING ‘IMPORTANT’
OH, ADD THIS ONE
SOCIAL MEDIA!
THE ACTUAL MESSAGE
YOUR BRAND
(IT’S ABOUT THE AUDIENCE, NOT
YOU, ON SOCIAL MEDIA)
@JSNCRUZ #ASPAC2015

11. THE FEEL RULE
THERE IS NOTHING LIKE MAKING PEOPLE LAUGH – OR CRY
“THERE HAVE BEEN GREAT
SOCIETIES THAT DID NOT USE THE
WHEEL, BUT THERE HAVE BEEN
NONE THAT DID NOT TELL STORIES.”
- URSULA K. LE GUIN
@JSNCRUZ #ASPAC2015

12. STORYTELLING CHANNELS
THE BEST STORIES NEED A STAGE WHERE THEY CAN BE TOLD AND RETOLD
YOUR OWN CONTENT
HUB OR CENTER
YOUR LOCAL
PRIMARY SOCIAL
PLATFORM
YOUR OWN
COMMUNITY SPACE
@JSNCRUZ #ASPAC2015

13. GREAT STORIES AND STORYTELLING
LEAD TO OWNING YOUR OWN
DIGITAL SPACE, AND BUILDING A
FAITHFUL COMMUNITY OF
SUPERFANS
@JSNCRUZ #ASPAC2015

15. GO FORTH, AND TELL YOUR STORY!
@JSNCRUZ #ASPAC2015

16. JASON CRUZ
@JSNCRUZ
#ASPAC2015