The document outlines a strategic plan for the Bahamas Association of Athletic Associations (BAAA) from 2012-2016. The plan's key goals are to secure $6.5 million in funding, create a reputable sports federation, and present track and field as the number one sport in the Bahamas. It details initiatives for athlete development, coaching, competitions, and increasing marketing/public relations to achieve these goals and support Bahamian athletes leading up to the 2016 Olympics. The next steps focus on organization, funding, program development, and critical path plans for the 2012 Olympics and 2013/2014 championships.

1. A Strategic Plan Outline
for
Athletic Growth & Development
by
The Bahamas Association of
Athletic Associations
(BAAA)
Staying On Plan To Manifest the
Vision
2012 - 2016

2. Agenda
1.Prayer
2.Purpose
3.Introductions
4.Brief Platform review
5.Operations Plan
6.Feedback
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3. Vision
To be exceptional in track and field events focusing on the
“fundamentals of the sport” acquiring knowledge
to improve skill and technical proficiency for successful
athletic performance.
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4. Mission
To present Track & Field as the number one sport in
the country that develops our young people as top
world ranked athletes, leaders and productive citizens
building character, discipline and confidence.
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5. Core Value
 The BAAA recognizes athletes as valuable assets to the
country and association and endeavor to create an
environment for athletes to attain their full athletic
potential, through empowerment, positive
communication and skillful coaching.
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6. Primary Goals
1. Source funding from core corporate, private sponsors and
new donors.
2. Create a climate where integrity in the administration
and management of the sport is practiced.
3. Present the BAAA as a reputable sports federation
with a global image, communicating through its
programs positive messages to to empower young people.
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7. Funding
Objective: To secure $6.5 million to support our programs through the
London 2012 Olympic Games up to 2016.
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Source 2012 2013 201
4
2015 201
6
Tota
l
Corporate 200 250 400 250 250 1,350
Government 100 300 1,000 100 100 1.600
International 150 175 500 175 175 1,175
GrantsTrusts 20 30 40 50 60 200
Self 150 175 175 200 200 900
Community 50 50 50 50 50 250
Other 200 200 200 200 200 1,000
Total 870 1,180 2,365 1,025 1,035 6,475

8. Sources of Funding Assumptions
 Corporate: Seek support from corporate Bahamas through long term annual standing fixed
contribution, and for major events in years 2013 (Carifta Games), 2014 (World Junior
Championships), 2015 World Relays and 2016 Olympic Games.
 Government: Annual grant amount unlikely to change. Increased contribution in 2013
(Carifta Games), and 2014 (World Jr. Championships).
 International: IAAF Grant support unlikely to change. Other sources unlikely to change. 2014
increased support for World Jr. Championships.
 GrantsTrusts: Marginal increases possible.
 BAAA Self-Funding: Gate receipts, fund raising initiatives. Modest increases likely.
 Community: At large donations from wider community. Not expected to be significant due to
economic recession conditions impacting corporate profits and disposable incomes.
 Other Sources: Outsourcing of fund raising to agencies and or individuals approved by the
BAAA.
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9. Self Funding Initiatives
Major Annual Fund Raising Projects
 Annual tee-shirt day with organizations.
 Annual BAAA Awards banquet as major fund raising event.
 Open “BAAA Tuck Shop” to sell stale dated apparel and gear.
 Vendor fees from concession stands.
 Advanced ticket sales to BAAA national competitions.
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10. Competitions
BAAA Local Competitions
1. No changes to competitions calendar. Hold 2012 Jr. & Sr. Open Nationals
Championships in new stadium. Possible “2012 Scotiabank Olympic Trials”
International Competitions
1. Introduce international IAAF permit meet invitational to competition calendar.
2. Carifta Games 2013.
3. 2014 World Jr. Championships.
4. 2014 IAAF Relays.
5. 2016 Rio De Jenerio, Brazil Olympic Games.
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11. Professional Training & Development
1.Launch the Bahamas Regional Development Training Centre in New
Providence for Senior and Elite training and development.
2. Create an organizational structure, administration and coaching staff to
run the RDC program.
3. Implement a Relay Coordination Team structure for management and
coaching control of national teams relay preparation for Youth, Junior,
Senior, Olympic and Elite level competitions.
4. Support Youth, Junior and Senior level coaches to attend
International training programs and conferences to obtain higher level
IAAF or USATF certifications.
5.Heighten the involvement of former and current elite athletes to the
“Volunteer for Victory” program through speaking engagements,
participation in training camps and mentoring.
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12. Management Information Systems
 Enhance BAAA Web Site and post timely information such as
meet results, athletes performances, programs, local and
international competitions, athletes blog etc.
 Create a database to record statistics on the number of athletes in
the programs annually by age, sex, program, club, island, event
and performance history to show growth.
 Maintain a database on athletes performances for selection
decisions and the press.
 Secure and make available copies of the IAAF Handbook and
other important publications for executives, council members and
coaches.
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13. Technical Management
 Set policy for athletes to qualify at BAAA sanctioned meets in
Nassau, Freeport and Family Islands.
 Set time keeping and field events officiating guidelines.
 Set meet directing guidelines.
 Set Stadium preparation standards in accordance with IAAF
guidelines.
 Set Ticketing and Access control guidelines.
 Publish a directory of standards for all meets for distribution at
the beginning of each track year.
 Set Arbitration hearing guidelines.
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14. Office and Administration
 Reorganize the BAAA office, upgrade the office, set up proper communications
equipment, current generation computers, telephones, (local and VIBE), e-mail and
website address.
 Develop a master organizational chart with departments, key leaders and support
persons with portfolios. Define roles and responsibilities to avoid overlapping.
 Produce a directory of officers, council members, coaches, medical, chiropractic and
other support staff for distribution. Update when necessary.
 Evaluate existing human resources to determine strengths and reposition persons for
management efficiencies and segregation of duties to assigned areas of responsibility.
 Seek-out persons with innovative ideas, managerial and technical skills to support the
BAAA work.
 Use e-communication as the primary means to disseminate general information and in
hard copy format for remote island locations in the Family Islands.
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15. Meetings & Communication
 Hold meetings with key affiliated associations and support bodies as
necessary.
 Executive Board meets once monthly.
 Executive and Council Members meet quarterly.
 Meet with support organizations quarterly.
◦ BACO
◦ COACHES ASSOCIATION
◦ CLUBS
◦ SENIOR ATHLETES
◦ FORMER ATHLETES
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16. Coaching Leadership
 Identify in collaboration with the Coaches Association, IAAF certified Level 4 or 5 coaches to
lead teams to the Carifta Games, Sr. CAC Championships, World Indoor and Outdoor
Championships and the Olympic Games.
 Designate Youth and Junior Coaches to coaching assistant roles to Youth and Junior
international competition teams.
 Establish a three tier coaching succession development plan for planned graduation into higher
level coaching leadership.
◦ Youth Coaches and Assistants.
◦ Junior Coaches and Assistants.
◦ SeniorElite Coaches and Assistants.
 Involve top Bahamian collegiate coaches abroad to participate in the overall program
development in particular NACAC Under 23, Senior and Elite areas.
 Appoint coaches to international competitions in collaboration with the Coaches Association at
the beginning of the new term and ratify to serve for two years.
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17. Medical & Associated Professional Support
Select medical and professional support staff; doctors,
physical therapists, chiropractors, sports psychologists,
nutritionists, chaperones, sports trainers, team managers
and other designated staff at the beginning of the new
term and appoint to serve for two years.
 Select a core team to run track meets annually. The team
will consist of a Meet Manager, Assistant Manager, BACO
official, Stadium Crew and support staff.
 Selection should be based on knowledge, experience,
leadership abilities, qualifications and recommendations
from key persons.
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18. Financial Reporting
1.Prepare annual budget based on Track and Field calendar.
2.Secure operating finances from banker for current fiscal year using cash flow
balances, committed receivables and projected revenues.
3.Provide monthly financial summary reports to the members.
4.Provide financial records to bank and partners if requested for review for
continued support.
5.Ensure financial reports are provided for events showing the ROI (return on
investment) or net result for events.
6.Ensure proper financial reports are presented by the team manager to account
for funds issued upon return from international trips.
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19. Financial Reporting (Cont’d)
7. Ensure coaches, athletes and officials traveling with teams receive
stipends. Set fixed amount policy.
8. Keep proper inventory of equipment and uniforms with total on hand
value.
9. Keep cost controls in line with budgeted expenses and avoid costly
over spending decisions.
10. Endeavor to keep bank balances in a positive balance position to avoid
bank interest charges.
11. Obtain a corporate credit card with a maximum limit for exclusive use
only for international team travel. To be managed by the
Treasurer.
12. Obtain travel mileage frequent flyer card from airlines.
13. Ensure federation maintains its books in accordance with standard
international auditing practices.
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20. Marketing & Public Relations
Sports Information
 Increase Sports Information on programs highlighting successes,
special events, milestones etc. to the public.
 Consider running sweepstakes and value added promotion
programs with corporate partners for fund raising.
 Build on the success stories of Collegiate, Senior and Elite Athletes
to create ongoing national awareness and interest in the program.
 Partner with television network(s) to create and run as a
community service initiative, a TV advertising campaign using track
and field footage to for national awareness during the season.
 Produce Track & Field documentaries of athletic meets to run in the
television media and as part of a TV talk show program.
 Produce BAAA Sports Partner brochure outlining programs and
levels of support for distribution to partners and stakeholders.
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21. Marketing & Public Relations
Image
1. Refresh/Rebrand BAAA logo.
2. Introduce uniform codes for BAAA executives for all meets and
special functions.
3. Create image elements with logo, theme for radio and TV, news
paper, brochures, pole banners, stadium banners, programs and all
premiums (t-shirts, caps, LAPEL PINS ..)
4. Establish wall of fame with posters of the Elite and Collegiate
athletes at the Thomas A. Robinson Stadium.
5. Ensure that all image elements are used and displayed at track
meets in accordance with IAAF guidelines.
6. Ensure ADIDAS banners are available at all BAAA competitions in
accordance with the contract terms.
7. Create theme for BAAA linked to it’s program.
8.
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22. Marketing & Public Relations
Public Relations
 Public relations executive officer will provide regular updates or
reports during the season on track and field news on the local,
collegiate and international front.
 Introduce annual health and fitness week. Community sports day.
 Keep corporate partners and stakeholders informed of the work of the
BAAA quarterly, through a Track & Field newsletter with a Vision 2012
theme.
 Keep the high school Principals and PE instructors in the public and
private schools aware of BAAA activities to promote track and field in
the school system.
 Maintain frequent contact with the press on all news worthy aspects
of the association and track and field. Keep the press current. Be
media friendly.
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23. Incentives, Rewards & Recognition
 Implement paid incentives for coaches (individual or club) for producing
athletes who achieve top ranking within the top three at Carifta, Jr. and Sr.
CAC, IAAF, Pan American, Commonwealth Games or any international
competition sanctioned by the IAAF.
 Reintroduce paid incentives to elite athletes (non collegiate) to return home
to participate in high profile BAAA sponsored track meets.
 Introduce incentive to schools to increase interest and support for program.
Gate receipts for one night at the High School nationals for Family Island trip
expenses.
 Create a “Hardship Fund” for athletes and coaches with dire needs. Work
with Social Services for needs analysis.
 Hold annual recognition banquets for designated sports legends, outstanding
athletic performances.
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24. Linkages With International Federations &
Associations
 Develop stronger linkages with regional, North American
International Federations and Associations.
 Establish relationships with Bahamian coaches in the USA for
clinics, international meets and program support.
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25. Next Steps
Organization & Management
 Hold BAAA conclave.
 Upgrade BAAA web site with active e-mail and blog.
 Set-up files, fax machine, computer system.
 Define roles and responsibilities for executive officers.
 Define roles and responsibilities for council members.
 Hold meetings with support organizations. Coaches Association,
Athletes, BACO, Parents Association.
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26. Next Steps
Financial Planning & Funding Sources
 Establish annual budget for 2012.
 Meet with banker to obtain funding for program via operating facility
supported by cash inflows from government and other sources.
 Immediately secure corporate support from five major partners.
 Prepare and send out sports partners brochure to 1,000 partners.
 Contact food and beverage vendors for annual to negotiate annual
vendor fees and finalize contract.
 Submit budget and plans to Ministry of Youth and BOA for annual
support.
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27. Next Steps
Program Development and Scheduling
 Initiate plans for Youth program. Coaches & athletes selection.
 Initiate plans for Junior program. Coaches & athletes selection.
 Initiate plans for Senior program. Coaches and training site
selection.
 Identify meet and support management leaders and teams.
 Reorganize meet schedule.
 Finalize policy on incentives for coaches.
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28. Next Steps
London 2012 Olympic Games
 Critical Path Plans
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29. Next Steps
Bahamas Carifta Games 2013 Thomas A. Robinson Stadium
 Critical Path Plans
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30. Next Steps
IAAF World Junior Championships 2014, Nassau Bahamas
 Critical Path Plans
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