The document summarizes a presentation by Christine Thalwitz at the IHRSA30 convention on utilizing social media for member engagement and marketing strategies. It highlights ACAC's approach, including community building, performance indicators, and effective responses to complaints. The presentation also covers technical aspects of using tools like QR codes in social media marketing.

1. Ask an Industry LeaderIHRSA30 ConventionFriday, March 18, 2011Extending Your Marketing Arm & Engaging Your Members through Social MediaPanel moderated by Justin TamsettWith presenters Steve Groves, Karen Jashinsky & Christine Thalwitz*Please note these slides represent only Christine Thalwitz’s portion. The full presentation can be found at http://www.slideshare.net/JTActiveMgmt/2011-ihrsa-panel-on-social-media

2. About Christine Thalwitz

3. ACAC’s primary social media platforms

4. A few other tools and accessories!Do you know ‘em all? Check Knowem.com

5. ACAC’s SM Strategy & Guiding Principles:Build a community • Low/no barrier to participation • Engage • Capture

6. Key Performance Indicators

7. External marketing

8. Online only commercial

9. Member Testimonials

10. Teasers

11. RetentionRetiredOldMenExercisingOftenMeetthe “Romeos”

12. Internal Promotions

13. Promote SM within the businessFacebook: send a text to 32665 (FBOOK) with the words “like [username]”Twitter: send a text to 40404 with the words “follow [@username]”Try it! theGrapevine411

14. Budget?

15. Handling complaints• Respond promptly• Show you care• Be appropriately transparent• Propose a solution• Offer thanks• Share with your team

16. Good news for Facebook pages!

17. The Facebook Facelift Up Close

18. QR codes in action57% of Facebook and Twitter users have scanned a QR code at least once in the past year

19. QR code generators can be technical…

20. …or very simple!

21. Include simple how-to instructionsWhat’s your objective?

22. Thank you.Christine Thalwitzchristineot@acac.com