Extending Your Marketing Arm & Engaging Members through Social Media. A panel discussion moderated by Justin Tamsett with presenters Steve Groves, Karen Jashinsky & Christine Thalwitz. This presentation includes Christine Thalwitz's slides only.

1. Ask an Industry Leader IHRSA30 Convention Friday, March 18, 2011 Extending Your Marketing Arm & Engaging Your Members through Social Media Panel moderated by Justin Tamsett With presenters Steve Groves, Karen Jashinsky & Christine Thalwitz *Please note these slides represent only Christine Thalwitz’s portion. The full presentation can be found at http://www.slideshare.net/JTActiveMgmt/2011-ihrsa-panel-on-social-media

2. About Christine Thalwitz

3. ACAC’s primary social media platforms

4. A few other tools and accessories! Do you know ‘em all? Check Knowem.com

5. ACAC’s SM Strategy & Guiding Principles: Build a community • Low/no barrier to participation • Engage • Capture

6. Key Performance Indicators

7. External marketing

8. Online only commercial

9. Member Testimonials

10. Teasers

11. Retention Retired Old Men Exercising Often Meet the “Romeos”

12. Internal Promotions

13. Promote SM within the business Facebook: send a text to 32665 (FBOOK) with the words “like [username]” Twitter: send a text to 40404 with the words “follow [@username]” Try it! theGrapevine411

14. Budget?

15. Handling complaints • Respond promptly • Show you care • Be appropriately transparent • Propose a solution • Offer thanks • Share with your team

16. Good news for Facebook pages!

17. The Facebook Facelift Up Close

18. QR codes in action 57% of Facebook and Twitter users have scanned a QR code at least once in the past year

19. QR code generators can be technical…

20. …or very simple!

21. Include simple how-to instructions What’s your objective?

22. Thank you. Christine Thalwitz christineot@acac.com