1.
Cervantes A. Magana
631· 21st
· San Diego· CA· 92102
(619)218-2944 · cervantes.creativedirector@gmail.com
As a cocktail creator, craft spirits connoisseur, and bar manager, I strive to be part of a consortium that works daily at being the best
at their craft. Passion, personality, and professionalism is displayed within every facet of career choice.
EXPERIENCE
Double Standard SD
G.M and Bar Consulting
§ Drove all liquor sales up from 25% to 75% in one months time Qualifications
§ Purchasing
§ Cocktail direction, creation, and menu layout
§ Customer management
§ Policy Standards Creation
§ Wine, Beer and Spirits Training
Palace Bar (Horton Grand Hotel)
Bar Management and Consultant)
§ Cocktail Creation
§ Bar Development
§ Concept Rebrand
§ Specialty Wine, Beer, & Spirits Purchases
§ Bar Design & Flow
§ Proper Bartender Etiquette
§ Essential Bar Needs & Inventory Organization
§ Bar Produce Orders, Tool Purchase and Customized Ice Programing
Medicine Show Tonics
(C.E.O) Nov 2012- Current
§ Sales analytics and marketing strategies
§ Purchasing direction
§ Cocktail direction, creation, and menu layout
§ Inventory direction, ordering, and distributary establishment
§ P&L reports
§ Social media development
§ Complete bar design
Roseville Cozinha
(Bar Director, P.R Coordinator) Nov 2012- December 2014
§ Sales analytics and marketing strategies
§ Purchasing direction
§ Cocktail direction, creation, and execution
§ Inventory direction, ordering, and distributary establishment
§ Staff spirits education and training
§ Designed mixology program including classic and original recipe
The Vine Cottage.
(Wine & Beer director, general management) June 2010- November 2012
§ Bar management
§ Wine and beer sourcing and purchasing
§ Sales direction
§ Developed bar program specific to food and demographic needs
§ Special event coordinator
§ Created interior concepts to fit brand, menu, and budget
§ Managed all marketing campaigns from creative canvasing to operation
References Professional. Levi Walker (USBG & Young’s Market), Craig Jimenez (Craft & Commerce, Roseville Cozina
Executive), John Cordero (Vine Cottage G.M), Liz Edwards (San Diego Spirits Festival), Leigh Russ (Craft & Commerce),
Ryan Walsh (Nobel Experiment), Dante Conception Jr. (Cusp, Cock-Tailored), Oscar Takahashi (Mindful Mixology).
§ PDXCW- Scholarship
Studied: Hospitality,
Branding, Bar
Development
§ S.D Spirits Champion
2013
§ Ambassador -El Silencio
§ Ambassador- Casa D’
§ U.S Bartenders Guild
§ Sommelier 1st
level
§ Beer & Wine Buyer
§ Classic Libations
§ Syrups, and Infusions
§ Vermouth Creation
§ Shrub Creation
§ Bitters Creation
§ Barreling and Aging
§ Cocktails on Tap
EDUCATION
University Of San Diego- 2004-2005
International Business-Marketing
Bar Compendiums
§ Samuel E. Ross
(Milk & Honey)
§ Phil Ward
(Death & Co.)
§ Ted Haigh
(Vintage Cocktails)
§ Trader Vic
§ Beach Bum Berry