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1. P R O F E S S I O N A L E X P E R I E N C E
DIGITAL MARKETING CONSULTANT - ACCOUNT ADVOCATE II
CDK Global, Detroit, Michigan
January 2017 – Present
Consult with 40 General Motor dealerships to align their website with
their monthly and quarterly sales goals
Analyze and present monthly website performance reports
Collaborate with clients to create promotional assets for their website
Perform maintenance and changes to the front-end of their website
Partner with Digital Advertising Analyst, SEO Specialist, Content
Specialist, and Technical Support
MARKETING COORDINATOR, CONTRACT
Belle Tire, Allen Park, Michigan
June 2016 – September 2016
Organized the planning and execution of Belle Tire’s company
sponsored golf outing
Monitored multiple social media accounts for reputation management
and customer care issues
Engaged in discussions related to company’s business priorities on
blogs and social networks. Also, provided content for social networks.
Provided monthly and quarterly status reports and strategy on coupon
offer sales and redemption activity using key analytics
Supported the execution of sponsorship relationships with sports
teams and local organizations
C O N T A C T
( 3 1 3 ) 4 1 0 - 0 1 8 4
A K C o l s o n @ g m a i l . c o m
/ a k c o l s o n /
D e t r o i t , M i c h i g a n
• Women In Digital – Detroit
• 313 Digital
• Detroit Young Professionals
A F F I L I A T I O N S
Central Michigan University
Bachelor of Applied Arts
Major: Sports Management
Minor: Marketing
August 2005 - May 2009
E D U C A T I O N
ASHLEY
COLSON
SALES & MARKETING COORDINATOR
IRCE, Chicago, Illinois
February 2014 – February 2016
Provided exemplary account management to over 700 trade show
vendors
Managed reservations, floor plans and decor options for trade show
vendors
Handled vendor tracking and reporting for large scale trade shows, IRCE
2014 & 2015, IRCE Focus: Brands & B2B, and IRCE Focus: Digital Design
ACCOUNT EXECUTIVE,
Octagon, Chicago, Illinois
December 2011 – December 2013
Led and executed a hospitality program with 800+ guests for ACE Group
employees, clients, and brokers
Managed a complex online registration database and served as the
primary point of contact for guests in the pre-event planning stages as
well as on-site during events
Presented reporting and status updates to client on a weekly basis
Partnered with hotels and clients to manage room block of 1,700 hotel
nights at 3 properties
Managed partnerships between local Lexus dealerships and charities in
the Western region of the United States
Managed on-site local charity golf tournament sponsorships for Lexus