The document discusses several common pitfalls in preclinical cancer research studies that can lead to inaccurate or irreproducible results. These include: 1) Failing to establish a causal rather than just correlative relationship between a target and cancer phenotype. 2) Lack of robustness, as results are not tested under diverse conditions. 3) Inability to distinguish on-target from off-target effects, particularly for assays measuring decreases in signals. 4) Overreliance on statistical significance without consideration of biological or clinical significance.