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The document provides suggestions for small associations to generate non-dues revenue through sponsorships and partnerships with corporations. It recommends establishing relationships by understanding corporate needs and objectives rather than one-off transactions. Key concepts include focusing on the 80/20 rule, tailoring sponsorship packages to incentivize "buying up", and taking a targeted approach to outreach by understanding corporate activities and challenges to identify unique ways the association can assist. Evaluating audience interest and aligning opportunities are also discussed.
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