Ibm Smart Business Overview Jimmy Mills


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IBM has been talking about our vision for a smarter planet for close to a year now- and working with thousands of clients - with great success and traction taking hold. Every industry is experiencing the benefits, and feeling the challenges, being presented by a smarter planet that is more instrumented, interconnected and intelligent.

An example is cloud computing: The economics driving cloud computing is not new technologies. Rather it is the combination of existing technologies with a focus on the end user. Virtualization drives higher utilization which lowers capital and operating expenses. Standardization also reduces capital and labor costs, while automation drives enhance user experience and automates many manual tasks to reduce errors and reduce the costs associated with managing an environment.

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Ibm Smart Business Overview Jimmy Mills

  1. 1. IBM cloud computing Smarter Planet: Using cloud computing to deliver innovation and efficiency Jimmy Mills Global Cloud Sales Engagement Executive 860.436.4646 Document number © 2010 IBM Corporation
  2. 2. IBM cloud computing The world is getting smarter – more instrumented, interconnected, intelligent. Smart Intelligent Smart food Smart Smart energy Smart retail traffic oil field systems healthcare grids systems technologies Smart water Smart supply Smart Smart Smart Smart cities mgmt chains countries weather regions © 2010 IBM Corporation 2
  3. 3. IBM cloud computing As the planet gets smarter the information explosion and rapid change create new challenges Digital data is projected to grow Global Internet traffic volume tenfold from 2007 to 2011 expected by 2013 Number of devices will be Percentage of CIOs who expect connected to the Internet by 2011 to face substantial change over the next three years 3 © 2010 IBM Corporation 3
  4. 4. IBM cloud computing Yet today’s IT infrastructure is under tremendous pressure and is finding it difficult to keep up… It will reach a breaking point In distributed computing Percentage of executives who report environments, up to 85 percent a security breach and aren’t confident of computing capacity sits idle they can prevent future breaches 70 percent is spent on Percentage of CIOs who want maintaining current IT to improve the way they use infrastructures versus adding and manage their data new capabilities 4 © 2010 IBM Corporation 4
  5. 5. IBM cloud computing There is a greater need for IT to help address business challenges Doing more with less Reduce capital expenditures and operational expenses Reducing risk Ensure the right levels of security and resiliency across all business data and processes Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk © 2010 IBM Corporation 5
  6. 6. IBM cloud computing There are three ways to deliver IT capabilities Software, hardware Pre-integrated systems Provided as and services and appliances services… …including cloud computing, a new model for delivering and consuming IT capabilities © 2010 IBM Corporation 6
  7. 7. IBM cloud computing What is different about cloud computing? Without cloud computing With cloud computing • Software • Software • Storage • Hardware • Software • Hardware • Networking • Storage • Hardware • Networking • Storage • Networking  Virtualized resources  Location  Automated service independent management  Rapid scalability  Standardized services  Self-service © 2010 IBM Corporation 7
  8. 8. IBM cloud computing Cloud computing delivers IT and business benefits Virtualized Higher utilization Economy of scale benefits Doing more with less Lower capital expense Lower operating expense Standardized Easier access Flexible pricing Reuse and share Higher quality services Easier to integrate Automated Faster cycle times Lower support costs Optimized utilization Breakthrough agility and Improved compliance reducing risk Optimized security End user experience © 2010 IBM Corporation 8
  9. 9. IBM cloud computing IT benefits from cloud computing are real Results from IBM cloud computing engagements Increasing Test provisioning Weeks Minutes speed and Change management Months Days/hours flexibility Release management Weeks Minutes Service access Administered Self-service Standardization Complex Reuse/share Metering/billing Fixed cost Variable cost Reducing Server/storage utilization 10–20% 70–90% costs Payback period Years Months SOURCE: Based on IBM and client experience. © 2010 IBM Corporation 9
  10. 10. IBM cloud computing Companies have different motivations for leveraging cloud Analytics & Time to Value Employee Risk & Security Productivity Compliance Operations support 9 major commands, Creates an Enable collaboration 34,000-employee nearly 100 bases, & ecosystem for PayPal across 300K global bank deploying a 700,000 active military 3rd Party developers employees as well as its private cloud from personnel around the network of customers, IBM to centralize world. Design secure Reduces developer partners and suppliers. management of cloud infrastructure for effort to deploy a work Saving 30 minutes per desktops via an defense & intelligence environment with day or 120hr per year enterprise class data networks; insights seamless PayPal Test per person. center rather than at about cyber attacks, Sandbox access the user stations, network, system or IBM LotusLive has 18 Gets greater remote application failures, million users in 99 flexibility without while automatically countries sacrificing control to preventing disruptions. improve efficiency. © 2010 IBM Corporation 10
  11. 11. IBM cloud computing How can clients think about their cloud journey? Build  Design and construct  Quality assurance (test)  Security and compliance  Lifecycle management Plan  Understand strategic direction  Analyze workloads  Determine delivery model  Define architecture  Build the business case Deliver  Deploy  Consume  Manage  Optimize © 2010 IBM Corporation 11
  12. 12. IBM cloud computing IBM provides a comprehensive set of capabilities to accelerate your cloud journey Technologies to plan, build, deliver and manage cloud services Cloud services to optimize your business Consulting and enabling services Experience and expertise to help clients plan, build and deliver cloud services © 2010 IBM Corporation 12
  13. 13. IBM cloud computing Create a roadmap for cloud as part of the existing IT optimization strategy Standardize and automate  Standardize services Virtualize  Reduce deployment cycles  Remove physical  Enable scalability resource boundaries  Flexible delivery Consolidate  Increase hardware  Reduce infrastructure utilization complexity  Reduce hardware  Reduce staffing costs requirements  Simplify deployments  Manage fewer things better  Lower operational costs © 2010 IBM Corporation 13
  14. 14. IBM cloud computing Adoption of cloud computing will be workload driven  Workload characteristics determine standardization Test for Standardization Examine for Risk Explore New Workloads  Web infrastructure  Database  High volume, low cost applications  Transaction processing analytics  Collaborative infrastructure  ERP workloads  Collaborative Business  Development and test Networks  Highly regulated workloads  High Performance  Industry scale ―smart‖ Computing ... applications ... ... © 2010 IBM Corporation 14
  15. 15. IBM cloud computing Workloads ready for cloud computing Analytics Desktop and devices  Data mining, text mining or  Desktop other analytics  Service/help desk  Data warehouses or data marts Development and test  Transactional databases  Development environment  Test environment Business services  Customer relationship Infrastructure management  Application servers (CRM) or sales force  Application streaming automation  Business continuity/  E-mail disaster recovery  Enterprise resource planning  Data archiving (ERP) applications  Data backup  Industry-specific applications  Data center network capacity  Security Collaboration  Servers  Audio/video/Web  Storage conferencing  Training infrastructure  Unified communications  Wide area network (WAN)  VoIP infrastructure capacity Source: IBM Market Insights, Cloud Computing Research, July 2009. © 2010 IBM Corporation 15
  16. 16. IBM cloud computing Public and Private Clouds are preferred for different workloads Top private workloads Top public workloads  Data mining, text mining, or other analytics  Audio/video/Web conferencing  Security  Service help desk  Data warehouses or data marts  Infrastructure for training and demonstration  Business continuity and disaster recovery  WAN capacity, VOIP Infrastructure  Test environment infrastructure  Desktop  Long-term data archiving/preservation  Test environment infrastructure  Transactional databases  Storage  Industry-specific applications  Data center network capacity  ERP applications  Server Database- and application-oriented Infrastructure workloads workloads emerge as most appropriate emerge as most appropriate Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090 © 2010 IBM Corporation 16
  17. 17. IBM cloud computing There is a spectrum of deployment options for cloud computing Third-party Third-party hosted operated and operated Enterprise Enterprise Enterprise Enterprise Enterprise Users A B data center data center A B Private cloud Managed Hosted private Shared cloud Public cloud private cloud cloud services services Private Hybrid Public IT capabilities are Internal and IT activities / provided ―as a service,‖ external service functions are over an intranet, within delivery provided ―as a the enterprise and methods are service,‖ over the behind the firewall integrated Internet © 2010 IBM Corporation 17
  18. 18. IBM cloud computing There is a spectrum of deployment options for cloud computing Third-party Third-party hosted operated and operated Enterprise Enterprise Enterprise Enterprise Enterprise Users A B data center data center A B Private cloud Managed Hosted private Shared cloud Public cloud private cloud cloud services services  Private  Third-party  Third-party  Mix of shared  Shared  Implemented operated owned and and dedicated resources on client  Enterprise operated resources  Elastic scaling premises owned  Standardization  Shared facility  Pay as you go  Client runs/  Mission critical  Centralization and staff  Public Internet manages  Packaged  Security  Virtual private applications  Internal network (VPN) access  High network compliancy  Subscription or  Internal network membership based © 2010 IBM Corporation 18
  19. 19. IBM cloud computing A framework for cloud computing Application infrastructure for Business services delivering cloud services delivered via the cloud Integrated capabilities for visibility, control, IT services that are integrated Cloud-based business automation and security with cloud services solutions for industry- of cloud services specific processes Existing services and Business planning / lifecycle Industry-specific services management and security third-party services management services Integrated service Process Collaboration Analytics services services services … Shared middleware services Infrastructure services Capabilities to define an Virtualized and optimized enterprise architecture for systems storage and business planning/alignment networking and tools for managing the lifecycle of cloud services © 2010 IBM Corporation 19
  20. 20. IBM cloud computing Security is among a top concern with cloud computing... The IBM Security Framework provides a structure to address this concern Application and process People and identity Help keep applications secure, Mitigate the risks protected from malicious or associated with user fraudulent use, and hardened access to corporate against failure resources Network, server and end point Data and information Optimize service availability by Understand, deploy and mitigating risks to network components properly test controls for access to and usage of Physical infrastructure sensitive data Provide actionable intelligence on the desired state of physical infrastructure security and make improvements Professional Managed services Hardware and services software © 2010 IBM Corporation 20
  21. 21. IBM cloud computing IBM SW technologies for cloud computing Service Management  IBM Service Delivery Manager  Rational Quality Manager  IBM Cognos® 8 Security Business Intelligence  IBM Rational AppScan®  IBM Proventia Virtualized Server Security Existing services and Business planning and lifecycle Industry-specific services management and security third-party services management services Integrated service Process Collaboration Analytics services services services … Shared middleware services Infrastructure services Shared Services Business Planning and Alignment  IBM WebSphere® Application  IBM Rational System Architect Server Hypervisor Edition  IBM Rational Requirements Composer  IBM WebSphere Cloudburst  IBM Rational Project Conductor Appliance Lifecycle Management Databases  IBM Rational® Software Delivery Services  IBM DB2® -Rational Asset Manager  IBM Informix® © 2010 IBM Corporation 21
  22. 22. IBM cloud computing Workload optimized systems for cloud computing A single approach to systems can’t satisfy the specific workload demands of cloud computing  IBM Smart Analytics System Existing services and Business planning and lifecycle Industry-specific services management and security third-party services management services Integrated service Process Collaboration Analytics services services services … Shared middleware services Infrastructure services  IBM Information Archive  IBM CloudBurst  IBM Smart Business for SMB © 2010 IBM Corporation 22
  23. 23. IBM cloud computing IBM Smart Business Cloud Services to help you build and/or manage a cloud computing deployment  IBM Smart Analytics Cloud  IBM Smart Business Development and  Lotus Foundation Test Cloud Existing services and Business planning and lifecycle Industry-specific services management and security third-party services management services Integrated service Process Collaboration Analytics services services services … Shared middleware services Infrastructure services  IBM Smart Business Storage Cloud  IBM Smart Business Desktop Cloud © 2010 IBM Corporation 23
  24. 24. IBM cloud computing Cloud computing should align the technology that fits best for the workload and the business including…. …IBM server and storage systems which can securely scale up or scale out to meet the needs and priorities for a wide range of workloads  System x with new ex5 technology for higher levels of utilization and resource sharing and iDataplex optimized for flexibility and scale out computing  Power Systems with POWER7 for higher performance and scalability  System z for higher availability, security and lower TCO  Scale out NAS Storage Systems with a highly scalable file system for unstructured data © 2010 IBM Corporation 24
  25. 25. IBM cloud computing Movement from Traditional Environments to Cloud Can be in One Step or an Evolution Clients will make workload-driven trade offs among functions such as security, degree of customization, control and economics © 2010 IBM Corporation 25
  26. 26. IBM cloud computing Cloud service management capabilities are needed to enable visibility, control and automation of cloud services Workflow Provisioning Manage the process Automate provisioning for approval of usage of resources Monitoring Metering and rating Provide visibility Track usage of performance of of resources virtual machines © 2010 IBM Corporation 26
  27. 27. IBM cloud computing Ready-to-consume cloud services from IBM IBM Smart Business on the IBM Cloud Business processes  BPM BlueWorks  Smart business expense reporting on the IBM Cloud Collaboration  IBM LotusLive Desktop and devices  IBM Smart Business Desktop on the IBM Cloud  IBM Smart Business End User Support Development and test  IBM Smart Business Development and Test on the IBM Cloud Infrastructure Compute  Computing on Demand Infrastructure storage  IBM Information Protection Services Software as a Service  IBM Tivoli Live  IBM WebSphere Portal  IBM WebSphere Application  IBM DB2 Server  IBM Informix Dynamic Server  IBM WebSphere sMash  Lotus Domino  Lotus Web Content Mgmt © 2010 IBM Corporation 27
  28. 28. IBM cloud computing IBM provides services in support of cloud computing Plan Build Deliver  IBM Strategy and Change  IBM Implementation Services  Resiliency Validation for Services for Cloud Adoption for Cloud Computing Cloud Computing  IBM Strategy and Change  IBM Testing Services for  Virtualization Security Services for Cloud Providers Cloud Solutions from IBM Internet Security Systems  IBM Infrastructure Strategy and  Security Consulting Services Planning for Cloud Computing in support of Cloud Computing  IBM Software Support Services – Enhanced  IBM Resiliency Consulting  Express managed e-mail Technical Support Services security and Express managed Web security from  IBM Managed Support  IBM Data Center and Facilities Services – managed technical Strategy Services – data center IBM support strategy and plan  IBM Software Support  IBM Data Center Family™ Services solutions – data center design services  IBM Hardware Maintenance Services  IBM Networking Strategy and Optimization  IBM Information Protection Services © 2010 IBM Corporation 28
  29. 29. IBM cloud computing Businesses that implement cloud computing are seeing significant results Reduced IT labor cost by 50 percent in configuration, operations, management and monitoring Improved capital utilization by 75 percent, significantly reducing license costs Reduced provisioning cycle times from weeks to minutes Improved quality, eliminating 30 percent of software defects Reduced end user IT support costs by up to 40 percent Simplified security management © 2010 IBM Corporation 29
  30. 30. IBM cloud computing Improving collaboration in a large global team  Achieved new levels of collaboration among worldwide employees, vendors and partners  Dramatic savings per year on employee productivity  Global, multi-language implementation Solution  IBM LotusLive © 2010 IBM Corporation 30
  31. 31. IBM cloud computing Empowering a 34,000-person workforce  Empowered workers with anytime, anywhere access  Improved security with better data leakage control  Lowered cost of support and upgrade Solution  IBM Smart Business Desktop Cloud © 2010 IBM Corporation 31
  32. 32. IBM cloud computing Capitalizing on new efficiencies  Reduced labor and infrastructure need to develop and deploy new services  Decreased new application deployment time from 10 weeks to less than 1 week  Accelerated business transformation Solution  IBM CloudBurst service delivery platform © 2010 IBM Corporation 32
  33. 33. IBM cloud computing Taking new capabilities to the marketplace faster  Established company as leader in industry  Enabled customers and business partners to leverage new models more easily and increased company revenue with new models  Improve new service development time, achieving faster time to market  Improved efficiencies of resources, delivering reduction in CapEx & OpEx Solution  Private cloud built by IBM © 2010 IBM Corporation 33
  34. 34. IBM cloud computing Working together with an ecosystem of IBM Business Partners to accelerate and optimize your cloud journey © 2010 IBM Corporation 34
  35. 35. IBM cloud computing Why take advantage of cloud now? We asked IBM clients ―To what degree would each of these factors induce you to acquire cloud services?‖ Reduce costs Consider cloud now: •Hardware savings 77% or higher •Software license savings  To lower the costs of delivering IT •Lower labor and IT support costs services •Lower outside maintenance costs  To deliver flexible IT Faster time to value  Because your competitors are already thinking about cloud— •Relieve pressure on internal resources 72% some are already implementing it or higher •Simplify updating/upgrading  Because cloud changes the •Speed deployment economics of IT and offers •Scale IT resources to meet needs competitive advantage Respondents could rate multiple factors; listed is factors where that percentage or higher of respondents selected that factor SOURCE: IBM, Dispelling the vapor around cloud computing: New findings from IBM Market Insights, 2009. © 2010 IBM Corporation 35
  36. 36. IBM cloud computing What differentiates IBM in making cloud computing real New economics Business Demanding New technology Need solutions with new trade- flexibility results greater speed, experiences with that work and are offs from IT flexibility control, security faster time to supported and transparency market consistently. Clear Secure and Designed Integrated Globally economic ready for for and open relevant value business simplicity IBM provides IBM supports IBM provides Cloud From sourcing to IBM has partners, clear economic industry standards, solutions that are usage to delivery centers, value and helps has over 8 million completely robust maintenance, IBM and a world-wide you work through developers, and and secure, based Cloud solutions are network of partners the right mix of provides a platform on the demanding designed to be in 174 countries. delivery models for open innovation. needs of today’s simple, intuitive, And we have the and choices (by businesses: rapid and built based on experience of workload) to reap provisioning, clear how people running a globally the maximum visibility of assets, actually work. integrated benefit. robust data enterprise, so we governance, and understand what it seamless mix of takes to make a delivery models. global company run. 36 © 2010 IBM Corporation 36
  37. 37. IBM cloud computing Cloud is an opportunity—will you be able to take advantage?  Technology is enabling a smarter planet  We must face head-on the challenges to building an effective IT  Cloud computing is one key way to address the challenges of a smarter planet © 2010 IBM Corporation 37
  38. 38. IBM cloud computing Thank you! For more information, please visit: © 2010 IBM Corporation 38
  39. 39. IBM cloud computing Trademarks and notes IBM Corporation 2010  IBM, the IBM logo, and, are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at ―Copyright and trademark information‖ at  References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. © 2010 IBM Corporation 39