The document summarizes the student's school magazine media project. It discusses how the magazine used conventions from real media products, such as a masthead, pugs, lead story, and features. It also addresses how the magazine represented its target audience of 16+ year old students and how it was distributed to attract its intended audience. The student learned about using technologies like Photoshop and PowerPoint to construct the magazine and gained experience in planning and creating a full media product.

1. AS Media
Evaluation of School Magazine
By Louise Manotam
2013

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
These are the types of  Subheading/‟Straplin
codes and conventions e‟
that are used in real  Tag
media products:  Box out
 Masthead  By-line
 Menu  Caption
 Pugs  Credits
 Secondary Lead  Crosshead
 Exclusive
 Sidebar
 Feature This is an example of a real
 Splash
 Headline
 Spread media product that uses these
 Kicker
 Stand first conventions
 Lead story
 Lure  Main image

3. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
My media product is a
school magazine, and I Masthead - in which I
have been able to use had made quite large
most of the codes and in order to stand out to
conventions that are the readers.
Pugs – I placed a barcode
used in real media and the school on the
products. bottom corners of the
Here are a few cover page as I needed
Secondary Lead - „How
examples of what the readers to see what
not to fall asleep in class‟ school the magazine
conventions I had used:
is made in a more smaller belonged to and also for
font than the lead story financial issues.
but big enough for the Lead Story/Splash - I
audience to see that it‟s had made sure that the
one of the main articles in lead story had a similar
the magazine. size content as the
masthead. This is so that
the attention from the
readers is not only
fixated to the masthead.

4. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Main image - The main image that I
used is in relation to the lead story
of the magazine: in this case it‟s
related to art hence the image of a
painting as the main cover image.
Features - The stories that
are on either side of the
magazine give the reader an
insight of what is inside the
magazine that may draw
some interest.
As you can see I haven‟t used very many
conventions due to the size of my content and
also I don‟t want to make my cover page too
clustered with information and images.

5. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Here‟s some examples Main image - The main image that I
of conventions that I used is in relation to the secondary
had included in my story instead of the lead story as I
had wanted the audience to not
contents page: only think about the lead story but
Menu - As this is a
contents page is does also the secondary story.
give the reader an insight Lure - Some of the article
of what‟s inside the titles that are featured in
magazine but it‟s more in- the magazine are rhetorical
depth with the questions in order for the
information that‟s reader to be able to
Pug/Side inside. - I had added
featured image „connect‟ with the magazine
an image in the bottom right in a personal way as I want
corner of the contents page this magazine to be
as image is one of the first academic and personal to
few things that an individual each reader.
sees when they open up a
new page in a magazine
therefore I want this picture -
in the relation to one of the
articles - to be noticeable.

6. How does your media product represent particular social
groups?
My media product is mainly aimed at students aged One example of aspects that related
16+ who attend Regent High school. The way in to the social group that I‟m aimed
which I presented this is by including articles that at is one main article in my school
would related to the students whether it magazine is about keep
academically or personally. concentrated in class.
This article includes
tips and points on
how to keep
concentrated in
class and also ways
in which to revise.

7. What kind of media institution might distribute your media
product and why?
WWMD (WorldWide Magazine Distribution) Seymour
 “Serve over 5000 outlets with magazines  “Seymour is the largest distributor of UK
every month. With titles to complement magazines internationally, exporting
all of Britain‟s 200,000 niche and magazines to over 90 countries.”
specialist retailers unique service and The reason as to why I think these two
range offering, our main clients include companies would distribute my school
music stores, gaming stores, garden magazine is because they are not genre-
centres, vintners, chandlers, model shops specific and as my school magazine is
and equestrian centres.” „different‟ it should make a success.

8. Who would be the audience for your media products?
As my media product is a school magazine My media product is not gender specific as
my audience for my media product is it‟s aimed at students in general.
aimed at students aged 16+ (ie, sixth If I had done my school magazine
form students) from Regent High School. different, I would have made it more
This is because my school magazine has „parent-friendly‟ and also perhaps aimed at
content that is relevant to students in teachers too.
college/sixth form for instance, “University The way in which I would do this is that I
on your mind?” and “Worried about sex?” would include parent‟s evening and after-
school clubs that parent‟s could become a
part of. And as for the teachers I would
include different ways to make lesson‟s
more „fun‟ in a sense for certain subjects
that are mainly literate-based.
In that way my school magazine would
have been more efficient for others but as
I wanted my magazine to be academic
and personal at the same time I had
chosen a specific age group in order to
make it easier to produce articles that I
know will be of interest to the audience.

9. How did you attract / address your audience?
 I had placed images in the magazine  The colour scheme that I have used
that related to the articles as well as for this school magazine relates to the
make the magazine more „student colours of the school logo and also it‟s
friendly‟. quite a vibrant and vivid colour
 I have written the content in a therefore it makes the magazine seem
rhetorical manner in order for the more interesting and fun.
readers to „connect‟ with the content.  The layout of the magazine is
 The articles itself attracts the audience specifically done in order for the
as it has relations to the audience‟s audience to be able to easily read the
academic life and personal life. Articles content as well as it makes the
such as „Worried about sex?‟ and magazine look more appealing if the
„University on your mind?‟ are content is not clustered up.
examples of this.

10. What have you learnt about technologies from the process
of constructing this product?
Throughout making my school magazines Out of all these different technologies that
I have used different software's, such as: I had used throughout of processing of
 Adobe Photoshop CS5.1 - This constructing this school magazine I had
software I used in order for my media learnt so many new ways in order to make
product to be formed and completed. I media products at their best potential.
had used most of the tools that came
equip with the software and had used
them to my best potential.
 Microsoft PowerPoint 2010 – For
anything that I wanted to present in a
easier form was made through this
software.
 Blogger (via Google) – I posted all of
my updates of how I made my school
magazine and the thought processes
of it.

11. What do you feel you have learnt in the progression from
your preliminary task to the full product?
As I had made many steps from my Learning new techniques and styles in this
preliminary task in order to make the my preliminary task is very useful and I‟m
full product (school magazine), I have great full to have been given the chance to
learnt so much in order that will help me do so.
with future coursework/projects and also I‟m looking forward to the future tasks
gives me more of an in-depth knowledge that will be given to me and now I will
of IT and how to plan and create a legitimately be able to plan without a
product and make sure that the plans that struggle. For instance, if I was to make a
I had made were good-enough guide lines music video about romance and „break-
for the full product to look complete. ups‟ then I will first have to plan on my
target audience and then gradually plan
from then on.