Evaluation
|Director & Editor | Jayantika Joshi | Flux Productions|
Brief...
Create a movie opening sequence
 for a film with an original plot line. It
 must fall under the genre of Drama
 or Comedy. The target audience
 being teenagers
Timetable...
     Preliminary              Planning     Storyboard



                                            1st Shoot



        Editing                 Re-shoot     Editing



Rough Cut - without music                  Final Cut



        Editing             Rough Cut 2     Editing
Case studies...
                  How our Sequence compares...
                  Comparative:
                  ~ Female and Male lead
                  ~ Teenagers always present
                  ~The theme of Death
                  ~Elements of Love story is outlined

                  Differences:
                  ~ Not too much is given away
                  ~ The Male lead is the only
                  character formally introduced
Conventions...
Kept to the idea of professionalism in our work with:
 Filming (shots)

 The film also has personalized fonts

 The editing is quite precise

 Continuity is constant

 Tension – as which is expected in teen films – is built upon
Challenge Accepted...
Challenging Conventions
 Male Lead dead ~(first few minutes)

 Not Caucasian

 3 Main character introduced

 Not too much revealed
Social Standings...
 SocialGroup 1: Protagonists
 Represented two ways…

 Breaks conventions

 Submits to some conventions



 Social Group 2: Antagonist
 Male or Female – unidentified gender

 Hard to specify Facial features

 Hierarchically, seems stronger than Protagonist
Stereotypes...
Classic Stereotypes : Females

 Beauty   Appeal

 Weak   ‘Damsel in Distress’

 Always   has ‘Love-life issues’

 Sympathetic,   caring & compassionate
Stereotypes...
Classic Stereotypes: Male
 Strong


 Brave


 Always   in Charge

 Don’t   know how to show emotions
Comparisons...
Stereotype                 Our Female Lead

Beauty Appeal



‘Damsel in Distress’



‘Love-Life Issues’


Caring and Compassionate
Comparisons...
Stereotype           Our Male Lead

Strong



Brave



Always in charge



Emotionally Bereft
Distributors...
 MGM               Why?
                    • Distributed 21 ‘Jump Street’
                    • Famous distributors
                    • Tend to successfully distribute &
                    advertise



 Working   Title
                    Why?
                    •Independent
                    •They have produced many
                    successfully distributed films
                    •British company
(Inter)-National...
It may do well internationally:

 Teenagers    are everywhere

 The   audience is varied

 The   film would be distributed
 at the same time everywhere
Distributing...
                                Release Date:
                              Near award season




1.   Promote Book
2.   Poster/teasers release
3.   Trailer
4.   Website
Demographics...
          Summary:
          • Our production will consist of a trio of
          students aged 16-17

          •Two of which will be the main protagonists
          thereby, attracting an audience of similar
          age

          • There will be a cast of mixed genders but
          the main protagonist will be Male

          • May attract more females than males but
          the opening sequence will also include
          elements or horror, which will attract more
          Male viewers.
Psychographics...



 Target Audience Research
Other Audiences...
 Primary    Audience = Teenagers



 Secondary     Audience = Thriller Fanatics



 Tertiary   Audience = Mid-20’s
Mis – en – Scene
 Clothing   – ‘Trendy’ & ‘In Style’

 Lighting   – Daytime (colour graded)

 Location   – Props

 Make-up     – Co-ordinated with present ideas

 Age   – Teen

 Race   – Not Caucasian
Audience Feedback...
 Most    teens preferred beauty appeal

 Constant    storyline – clear

 Comedy     is encouraged

 Enjoy   Teen drama

 Relatability
Camera & Editing...
 Used    various Camera’s

 Flip,   Camcorder and DSLR

 Learned     how to use/invent Tripod

 iMovie    use = editing precisely

 How     to reverse shots

 Colour    Grading
Production Skills...
 Know   how to Export Videos efficiently

 Software    Control

 Editing   is easier

 Overall   control – simple

 Digital   understanding
Improvements...
 Precision   editing

 Music   Synchronisation

 Colour   Grading
Preliminary Task



       Nightmare
Improved...
 Followed    the Shot List

 Followed    Storyboard

 Added     very few impromptu Shots

 Props   on set & on time

 Camera     Signed out – efficiently

 Filming   – Stuck to Schedule
Quality...
 Used   multiple shots & angles for Scene

 Used   DSLR camera for shots

 Filmed   many takes

 Different   Positions
 Focus/Outof focus shots – Only
 necessary ones
Improved Quality...
 Edited   out Shaky Footage

 Changed     angles

 Re-Shot   Some Scenes
Rough Cut #1



 Treading Softly Rough Cut 1
Audience Feedback
WHAT TO IMPROVE
 Unclear storyline

 Needs sound

WHAT WAS GOOD
 Liked the colour scale

 Reverse actions

 Serial Killer looked ‘cool’
Audience Feedback
Got audience feedback via:


 Survey



 Video



 Written   responses
Rough cut #2 – as an update



      Updated Rough Cut
Video Diaries
 Our
    video Diaries were all to do with
 updates

 We always focused on one issue at a
 time


           Link to our YouTube Channel
          FluxProductions|Augustina Rose
Final Cut


 Treading Softly | Final Cut

AS Evaluation Jayantika

  • 1.
    Evaluation |Director & Editor| Jayantika Joshi | Flux Productions|
  • 2.
    Brief... Create a movieopening sequence for a film with an original plot line. It must fall under the genre of Drama or Comedy. The target audience being teenagers
  • 3.
    Timetable... Preliminary Planning Storyboard 1st Shoot Editing Re-shoot Editing Rough Cut - without music Final Cut Editing Rough Cut 2 Editing
  • 4.
    Case studies... How our Sequence compares... Comparative: ~ Female and Male lead ~ Teenagers always present ~The theme of Death ~Elements of Love story is outlined Differences: ~ Not too much is given away ~ The Male lead is the only character formally introduced
  • 5.
    Conventions... Kept to theidea of professionalism in our work with:  Filming (shots)  The film also has personalized fonts  The editing is quite precise  Continuity is constant  Tension – as which is expected in teen films – is built upon
  • 6.
    Challenge Accepted... Challenging Conventions Male Lead dead ~(first few minutes)  Not Caucasian  3 Main character introduced  Not too much revealed
  • 7.
    Social Standings...  SocialGroup1: Protagonists  Represented two ways…  Breaks conventions  Submits to some conventions  Social Group 2: Antagonist  Male or Female – unidentified gender  Hard to specify Facial features  Hierarchically, seems stronger than Protagonist
  • 8.
    Stereotypes... Classic Stereotypes :Females  Beauty Appeal  Weak ‘Damsel in Distress’  Always has ‘Love-life issues’  Sympathetic, caring & compassionate
  • 9.
    Stereotypes... Classic Stereotypes: Male Strong  Brave  Always in Charge  Don’t know how to show emotions
  • 10.
    Comparisons... Stereotype Our Female Lead Beauty Appeal ‘Damsel in Distress’ ‘Love-Life Issues’ Caring and Compassionate
  • 11.
    Comparisons... Stereotype Our Male Lead Strong Brave Always in charge Emotionally Bereft
  • 12.
    Distributors...  MGM Why? • Distributed 21 ‘Jump Street’ • Famous distributors • Tend to successfully distribute & advertise  Working Title Why? •Independent •They have produced many successfully distributed films •British company
  • 13.
    (Inter)-National... It may dowell internationally:  Teenagers are everywhere  The audience is varied  The film would be distributed at the same time everywhere
  • 14.
    Distributing... Release Date: Near award season 1. Promote Book 2. Poster/teasers release 3. Trailer 4. Website
  • 18.
    Demographics... Summary: • Our production will consist of a trio of students aged 16-17 •Two of which will be the main protagonists thereby, attracting an audience of similar age • There will be a cast of mixed genders but the main protagonist will be Male • May attract more females than males but the opening sequence will also include elements or horror, which will attract more Male viewers.
  • 19.
  • 20.
    Other Audiences...  Primary Audience = Teenagers  Secondary Audience = Thriller Fanatics  Tertiary Audience = Mid-20’s
  • 21.
    Mis – en– Scene  Clothing – ‘Trendy’ & ‘In Style’  Lighting – Daytime (colour graded)  Location – Props  Make-up – Co-ordinated with present ideas  Age – Teen  Race – Not Caucasian
  • 22.
    Audience Feedback...  Most teens preferred beauty appeal  Constant storyline – clear  Comedy is encouraged  Enjoy Teen drama  Relatability
  • 23.
    Camera & Editing... Used various Camera’s  Flip, Camcorder and DSLR  Learned how to use/invent Tripod  iMovie use = editing precisely  How to reverse shots  Colour Grading
  • 24.
    Production Skills...  Know how to Export Videos efficiently  Software Control  Editing is easier  Overall control – simple  Digital understanding
  • 25.
    Improvements...  Precision editing  Music Synchronisation  Colour Grading
  • 26.
  • 27.
    Improved...  Followed the Shot List  Followed Storyboard  Added very few impromptu Shots  Props on set & on time  Camera Signed out – efficiently  Filming – Stuck to Schedule
  • 28.
    Quality...  Used multiple shots & angles for Scene  Used DSLR camera for shots  Filmed many takes  Different Positions  Focus/Outof focus shots – Only necessary ones
  • 29.
    Improved Quality...  Edited out Shaky Footage  Changed angles  Re-Shot Some Scenes
  • 30.
    Rough Cut #1 Treading Softly Rough Cut 1
  • 31.
    Audience Feedback WHAT TOIMPROVE  Unclear storyline  Needs sound WHAT WAS GOOD  Liked the colour scale  Reverse actions  Serial Killer looked ‘cool’
  • 32.
    Audience Feedback Got audiencefeedback via:  Survey  Video  Written responses
  • 33.
    Rough cut #2– as an update Updated Rough Cut
  • 34.
    Video Diaries  Our video Diaries were all to do with updates  We always focused on one issue at a time Link to our YouTube Channel FluxProductions|Augustina Rose
  • 35.
    Final Cut TreadingSoftly | Final Cut

Editor's Notes

  • #5 http://fluxproductions.wordpress.com/
  • #6 http://fluxproductions.wordpress.com/
  • #10 We broke all the stereotypes for this one.