The document provides an evaluation of the production process for a teen comedy film. It discusses researching comparable films, developing characters and storylines that would appeal to the target teenage audience, casting female leads, filming on location at homes and schools, editing with feedback from test audiences, and plans for distribution through major studios internationally and online. Challenges included working within copyright restrictions for music and improving technical skills like steady camera shots. The goal was to create a comedy that would surprise audiences by challenging stereotypes while still appealing to teens.

1. RED NAILS
ENTERTAINMENT
EVALUATION
Kimone Carridice

2. Teen Comedy
 Genre we enjoy the most
 We are the target audience
 Target audience are with-in school (Easy
access)

3. Comparison
 Easy A
- Main Character:
Female
- Comedy established
using voice over

4. Comparison
 House Party 2
- Main Character: Male
- Comedy introduced and
current using costume and
Mise-en-scene

5. Comparison
 Mean Girls
- Main character: Female
- Comedy introduced a little late –
When main character enters
school

6. We’ve done…
 Voice over - introduce Character
 Voice Over - Establish some comical interests
 Makeup – Comical
 Props/Mise en scene - Comedy

7. Characters
 Main Characters are all likeable
 Have something in common with audience
 All underdogs
 Friendship groups were not multi-racial
 Friendship groups, no more than 4teens
We incorporated all these factors and manipulated them
in our final cut.

8. Use of female characters
ALL WHITE

9. Audience

10. Casting
 Boys and Girls
 Narrowed down to girls
 Black female

11. Humorous
We have…
Feminine Normal

12. Locations/Setting – Kept the same
 Home
 School
 Used this in our final cut as it is what the targeted
audience is familiar with.
 Opening sequence will then appeal to them

13. Shooting Schedule.

14. Shooting Schedule

15. Editing and Feedback
 Immediately after filming, editing begin.
 Time giving for material to be uploaded
 Clips to use and edit
 Feedback through out by target
audience for guidance

16. Bumper

17. Distribution
 Paramount Pictures
 Cater for our target audience
 UK – Paramount Pictures International (home
audience)

18. Universal Pictures
 CC
 UNIVERSAL
 WORKING TITLE
 Help promote British Films but will also
appeal international because of
universal.

19. Distribution
 Internet – Audience (Popular)
 Convergence – A way of appealing to
targeted audience
 Multi-streaming on release date – More
convenient for targeted audience

20. Advertising
 Youtube
 Billboards
 Below the Line Advertising
 INTERNATIONALLY
 Comedy is versatile and many enjoy it
from all countries.

21. SoftWare
 iMovie
Garage band – found it difficult
 Sound - Faced with copyright issues
 (FreePlay)
 Found new music on non-copyrighted
website

22. Shots
 Steady Shots
 Angles (experimented with different
shots)
 Ensure audience could follow easily
Re-do a lot of shots and making decision
to add shot when necesary

23. Survey Feedback
 Comedy expected with in first few minutes of
film
 Cast should be youthful (Target audience Age)
 Like to be surprised (Stereotypes challenged)

24. Appealed to Audience
 Word of mouth
 Small clips (Preliminary task and updates)
 Asking for feedback as we progress (Get them
involved)

25. Preliminary and Progress
 Positive feedback
-Camera Technique
-Use of shots
-comedy

26. Preliminary and Progress
 Negative feedback
- Shots were too long
- After affects (not professional)
- Comedy begins too late

27. Rough cut
 Similar feedback : Changes included:
 Shorter clips
 Steady cam
 Length of clips
 Suggested another character
 No establishing shot – needed
 Non copy-right chorus in music
 Rough Cut -Main Task

28. Main Task
 Difficulties While being imported.
 Final Cut

29. End Result
 Learned a lot – Hard work
 Made a-lot of adjustments
 Partially relied on feedback – Target audience