This document outlines the goals and plans for a new restaurant business in Yarmouth, Nova Scotia. The short term goals are to gain loyal customers, become profitable within 1-2 years, and increase brand awareness locally. Long term, the restaurant aims to help unemployment and the local economy by sourcing foods locally and expanding. Key personnel needed include wait staff, cooks, managers, childcare providers, and financial/IT support roles. Startup costs and ongoing cash flow are also addressed.

2.  Restaurant Service
 Childcare Service
 Leisure Reading Service
 Goals

3.  Short term goals
› Gain customers and create relationships with
them so they are loyal and return
› Gain profit and break even within 1-2 years
› Increase brand awareness of the restaurant
within Yarmouth and Nova Scotia
 Long Term Goals
› Help the unemployment in Yarmouth
› Help the local economy by buying foods locally
› Expansion

4.  Food service industry
 74,016 restaurants in Canada
 Hard to do as it has so many risks

5.  Customers
 Market Size
 Competitor Analysis
 Marketing Mix
› Product
› Placement
› Price
› Promotion

6.  Key Personnel
› Waiters/Waitress (Actors/Actresses)
› Cooks
› Managers
› Child caregivers
› Accountant/Book keeper
› IT worker

7.  Operating Processes
› Suppliers
› Inventory
› Sales

8.  Startup Costs
 Cash Flow