Word Story
Once upon a time …
content design looked like this:
Training Content:  The ProblemFILE SYSTEMDMXFILE SYSTEMFILE SYSTEMLCMS
or this:
factsalone are boring
Simple facTs have their Own stoRY
and voice
Storiesinterest
Focus on the story …
Sharps Thinking!
Sharps Thinking!
Sharps Thinking!
Sharps Thinking!
Not this …
start with a sketch
a mindmap
or a storyboard
Reflect on your audience
 Words live happily ever after when you …
learn how to CHUNK:
Not this…
or this…
But this!
DefinitionChunking:  Information presented in small, digestible units.
 Words live happily ever after when you …
are meaningfull
and weigh the importance of details…
Without letting details weigh you down
For a happy ending to your Wordstory:Develop a clear voiceKnow your audiencePractice chunkingChoose only important details
And your content will look like this:
THE END

Word Story