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ARTIFICIAL INTELLIGENCE FOR MASSES
Vinay Rao @vrstartup (twitter)
Santi Adavani @adavanisanti (twitter)
Brian Grant (linkedin.com/in/brianhgrant)
Date: Jan, 25, 2017
Event: MarTech PDX Meetup
Gartner's 2016 Hype Cycle
Deployment Creation Deployment Creation
AI is now the frontier tech
Mobile
PC
AI
Source:
A16z
At Davos, IBM Chief
Predicts Artificial
Intelligence Won’t Be a
Job Killer
AI Democratization is key
Opensource + Liberal / Free API
Google
Apple
IBM
Microsoft
Amazon
Facebook
And growing
Voicefirst
revolution is here!
Voice First Developer APIs
jobMate
A use case for the Watson AI
Topics
1. Current Market
2. Watson is Your Friend
3. jobMate
Story of a Job seeker
The Dream
Applied to 3 jobs
3 Interview
3 Offers
Story of a Job seeker
Applied to 200 jobs
10 - 20 Interviews
1-2 Offers
The Average
Story of a Job seeker
The Reality
The dark side
The dark side
What are Applicant Tracking Systems?
1. ATS = Human Resources Automation
2. ATS Filters 100 to 25 applicants
3. ATS Main Players
3 main problems for Job seeker
1. Access
2. Cost
3. Complexity
Watson is Your Friend
Use case: jobMate
Situation:
1. As a job seeker I would like to be able to gain a profile of a company and a
job posting.
2. As a job seeker I would like to gain insights into my language and how well I
would match a certain company’s culture or soft skills required for a job.
3. As a job seeker I would want to use these insights in a meaningful way to
market myself to the potential employer.
How Can Watson help?
1, 2
2
1,2,3
Alchemy Data News
Tone Analyzer
Live Demo
The Technology Stack
Technology:
Ruby on Rails (Rails 5, Ruby 2.3), PostGreSQL, Heroku (free tier)
APIs:
Watson (Tone Analyzer, Alchemy Data News, Full Contact API)
Take Aways
1. Companies use automation and artificial intelligence in recruitment.
2. Landscape is finally changing for the job seeker.
3. Use AI to your advantage.
Questions, Comments, ...
brian@bhgconcepts.com
www.bhgconcepts.com
www.linkedin.com/in/brianhgrant
www.github.com/brianhgrant
NLP using IBM Watson
Natural Language Processing
Natural Language
Understanding
Natural Language
Generation
Natural Language Understanding
Sentiment
Analysis
Part of
Speech
Tagging
Machine
Translation
Tone
Analyzer
…. And many more
Natural Language Generation
Automatic
Summarization
Content
Generation
Computational
Humour
…. And many more
Demo
Theory
Psychology Linguistics
Dictionary
4500
Entries
So What?
Tweet
Responses
Retweets
Targeted
Advertising
2X
How can you use it in marketing?
Targeted
Marketing
Customer
Acquisition
Customer
Care
Summary
● AI is the next frontier driven by raise in data, compute, and algorithms
● NLP AI provides significant opportunities for individuals and businesses
● AI is being democratized by Corporate America
Questions?

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Artificial Intelligence for the Masses