Vattenfall CSR Presentation
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Vattenfall needs to improve its brand image by establishing an open and honest dialogue with stakeholders through a web-based platform. This platform would focus on short-term, concrete goals to build trust with NGOs, media, customers. It would provide transparency around Vattenfall's actions, commitments, and progress to address inconsistencies in perceptions.
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- 1. A Platform for Trust How Vattenfall canimproveits brand image Stockholm School of Economics May 24, 2010 Sofie Ek, Marcus Holst, Johanna Lindquist, Simone Masog
- 2. Vattenfall has to join in on the conversation May 24, 2010 2 Vattenfall NGOs Media Customers Spark dialogue, through a platformfor communication. Emphasis on honestyand tangibility
- 3. Inconsistencybetween external stakeholders’ and Vattenfall’sview May 24, 2010 3 Aftonbladet 2009-12-02:”Vattenfalls skitiga byk”(”Vattenfall’sdirtybunch”) SVD 2010-04-11:”Fossil fånge”(”Fossil captive”) DN 2010-04-09”Vattenfall släpper ut mer”(”Vattenfall emitsmore”)
- 4. Vattenfall has to join in on the conversation May 24, 2010 4 Vattenfall NGOs Media Customers Spark dialogue, through a platformfor communication. Emphasis on honestyand tangibility
- 5. Establishopen and honestdialoguearoundconcretegoals May 24, 2010 5 MeetNGOs Trust, openness, transparency Dialogue Inviteconsumers
- 6. The Action Plan: clear, short-termgoalsinstill trust May 24, 2010 6 Long-term commitment Whatis beingdone? Howis it beingdone? Whenis it beingdone?
- 8. EngageNGOs
- 11. Thank You! May 24, 2010 8 Anyquestions? Stockholm School of Economics May 24, 2010 Sofie Ek, Marcus Holst, Johanna Lindquist, Simone Masog
Editor's Notes
- Describehow to communicate/how to act with stakeholdersMeetNGOs and break downgoals.