Valentine Edward is London's new "it girl" who has recently released a new album that has everyone buzzing. She describes her album as motivational for teenage girls, covering every problem they may face. Valentine wants her music to make people feel motivated and realize difficulties are temporary. Though her career is taking off, Valentine says she still sees herself as a normal person and is focused on her work, not interested in partying or losing self-control. She finds inspiration in helping others and hopes her album will help fans become "survivors" in overcoming struggles.
Unwarranted criticism is a result of people’s own fears and insecurities than anything concrete. It is more a reflection of their own jealousies and feelings of being threatened.
Unwarranted criticism is a result of people’s own fears and insecurities than anything concrete. It is more a reflection of their own jealousies and feelings of being threatened.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Article
1. Meet London’s new ‘it girl’
If you haven’t yet heard of Valentine Edward, where have you been?!
With the new album she has released everybody is buzzing. Valentine is
set to becomeevery self-respecting girl’s icon of 2015. She is the most
talented person alive, she has it all; confidence, taste and an amazing
talent. We met up with Valentine last Thursday to have a chat about
how things are going.
Being Valentine Edward
“Everything is going insane, I have been so busy with promoting my new
album that I haven’t even had time for anybody else or even myself. I’m
not complaining though, I’m loving every second of it”.
We asked Valentine how she copes with the sudden transformation of
becoming a somebody in the music industry, she giggled, “I don’t really
see myself as ‘somebody’ I still see myself as a normal person, I’m just
really glad my album finished. I never thought I would see the day”.
Valentine describes her new album as a motivational album for teenage
girls, “I think every problem a teenage girl or boy possiblycould face has
been covered in my new album. There’s a song for every issue!!”
We asked Valentine how she wanted her audience to feel like when
listening to her songs,“I want people to feel motivational and realise that
there is a future and everything they are going through now is
temporary. I just want people to feel good and alive when listening to my
songs. I mean there are some songs where the lyrics just don’t make
sense and those types of songs are just pointless. I mean every song
should have a meaning. I want my songs to have a meaning and make
sense”.
“I write songs about reality not fairy tales”
We asked Valentine if she thinks she would ever fall into the sex and
drugs element of this lifestyle, “never, I would never lose my self-control
and dignity. I feel so bad for artists that fall into that path of drugs and so
on, as it is a horrible thing to lose control over your own body. Also, I
would never want to set that kind of example to my fans. I’m a very
confident person so I believe I can handle the pressure”.
Valentine hasn’t yet been spotted with a guy and this had everybody
wondering if she has met the one yet or is single and ready to mingle, “
I’m single” she laughed, “ Before I would wish to have a boyfriend and
2. was so desperate to have one. But now that I have grown up I have
realised that guys actually don’t mean everything and career comes first.
My last relationship ended really badly and the breakup was horrible. At
the moment I don’t want to go through anything like that again so I’m just
going to focus on my career and have fun”.
We asked Valentine what or who inspired her to become a singer, “the
thing is I have always wanted to help people and give motivation to
people going through a hard time. Before I wanted to become a social
worker or therapist but later on I saw how much Demi Lovato inspired
young people and helped them through her songs and strong lyrics.
Therefore, then I decided to become a singer. And now here I am”.
Valentine’s new album left everybody buzzing, we asked her what she
thinks of her new album and if she is proud of it “ to be honest it took me
so long to write the lyrics for my new songs, as I wanted it to have a
meaning. So I am so proud of my new album, as I spent so much effort
on it and I hope my fans will like it as much as I do”. Her new album is
named “survivor” which is a very unique album name. We asked her why
she named it “survivor”, “ I know it’s a bit strange to call an album
survivor but the songs in the album are all about struggling with
something and how to overcome it. So it would make sense to call the
album survivor. Also, I hope all my fans that listen to this album will like it
and it will help them to become a survivor too, as music always helped
me when I was struggling too”.
Finally, we asked her if she is happy with herself so far, as she has done
so much wonderful work in such a short amount of time at such a young
age, she already has 5 albums “everything just feels so weird, like a
dream you know. I feel like I’m going to wake up one day and it’s all
going to be over. So yes I am proud of myself and very happy that I
chose this career, as it makes me really happy and I just love singing.
Even though it is sometimes hard to cope with all the fame and
paparazzi’s at the end it is all worth it. I mean I can’t believe I already
have 5 albums, I still remember releasing my first album. Time just fly’s
when you’re having fun”.