Why Customer Experience Matters to Non-Profits, Too | SoGoSurveySogolytics
While not all non-profits see themselves as having "customers", understanding and improving the experience of all community members is critical to sustainability and mission success. From volunteers and donors, from those served to those serving, a non-profit's customers determine its future.
CenterState CEO Internet Marketing for Business Presentation by Joe Romanelli, President, Romanelli Communications
Social Media, Saranac Beer Case Study
Top Dental Marketing Mistakes and How to Avoid Them (ADX16)Carolyn S Dean
Great marketing can make the difference between a highly profitable dental practice and one that simply pays the bills.
Properly developed and well executed marketing activities can connect you with the right patients, and get people talking about your practice. When you invest money in marketing your dental practice, the purpose is to get that money back through quality patients. Yet every practice has its fair share of ups and downs when it comes to marketing. Some marketing activities will work and some won’t. When it comes to marketing, many dental practices don't realise the mistakes they're making until it's too late.
Unfortunately, many dental marketing activities actually lose money because the practice is making very common mistakes. They invest a lot of time, hard work and money, only to lose it all because they failed to develop a solid strategy to properly market their practice. By recognizing these mistakes, you can position yourself to avoid them and implement better tactics that will results in a stronger marketing response for your practice development.
In this talk you will learn how your dental practice should approach marketing, as well as certain pitfalls you should avoid.
Why Customer Experience Matters to Non-Profits, Too | SoGoSurveySogolytics
While not all non-profits see themselves as having "customers", understanding and improving the experience of all community members is critical to sustainability and mission success. From volunteers and donors, from those served to those serving, a non-profit's customers determine its future.
CenterState CEO Internet Marketing for Business Presentation by Joe Romanelli, President, Romanelli Communications
Social Media, Saranac Beer Case Study
Top Dental Marketing Mistakes and How to Avoid Them (ADX16)Carolyn S Dean
Great marketing can make the difference between a highly profitable dental practice and one that simply pays the bills.
Properly developed and well executed marketing activities can connect you with the right patients, and get people talking about your practice. When you invest money in marketing your dental practice, the purpose is to get that money back through quality patients. Yet every practice has its fair share of ups and downs when it comes to marketing. Some marketing activities will work and some won’t. When it comes to marketing, many dental practices don't realise the mistakes they're making until it's too late.
Unfortunately, many dental marketing activities actually lose money because the practice is making very common mistakes. They invest a lot of time, hard work and money, only to lose it all because they failed to develop a solid strategy to properly market their practice. By recognizing these mistakes, you can position yourself to avoid them and implement better tactics that will results in a stronger marketing response for your practice development.
In this talk you will learn how your dental practice should approach marketing, as well as certain pitfalls you should avoid.
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
This presentation will help you understand the need for Social CRM over and above CRM so that the marketer can follow social conversations and monetise the same, wherever possible.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Understanding Your Audience: Business Intelligence Workshop 1Nuscreen Digital
A good idea has human insight and resonates with the audience. Go beyond the typical demographic profile for establishing the needs of a target audience and use social media data to go deeper into audience segmentation.
Outsource or In-house Social Media management? SMBYYC presentation oct 18 fin...Sean Sandhurst
Reviewing how fast social media changes and discussing the pros and cons to Outsourcing or having In-house management.
Also sharing examples of social media campaign successes and failures of recent note.
Razorfish VP, Global Social Media Lead, Shiv Singh's Top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand.
According to research, 30% emails sent per day don’t ever reach the inbox of the intended audiences. That means, the spends on these 30% emails are a complete wastage and impact the performance plus ROI of a campaign.
Email deliverability is one of the key challenges that brands are facing in the recent times. If you are:
• Experiencing low open rates for your marketing or transactional emails
• Facing low inbox placement & emails getting delivered in SPAM
• Suffering from poor sender reputation & blacklisting issues
• Looking for expert consulting & handholding to genuinely improve your email channel performance
Then Mirum DAAS is the solution for you.
DAAS is Deliverability-As-A-Service offered by dedicated email deliverability experts at Mirum. With Mirum DAAS –
You can improve your domain/IP reputation health
Ensure the success of email campaigns (both big and small)
Make sure faster and measurable returns on your campaign spends
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
This presentation will help you understand the need for Social CRM over and above CRM so that the marketer can follow social conversations and monetise the same, wherever possible.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Understanding Your Audience: Business Intelligence Workshop 1Nuscreen Digital
A good idea has human insight and resonates with the audience. Go beyond the typical demographic profile for establishing the needs of a target audience and use social media data to go deeper into audience segmentation.
Outsource or In-house Social Media management? SMBYYC presentation oct 18 fin...Sean Sandhurst
Reviewing how fast social media changes and discussing the pros and cons to Outsourcing or having In-house management.
Also sharing examples of social media campaign successes and failures of recent note.
Razorfish VP, Global Social Media Lead, Shiv Singh's Top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand.
Similar to Sanjay Mehta's session on Social Media for Personal Care (20)
According to research, 30% emails sent per day don’t ever reach the inbox of the intended audiences. That means, the spends on these 30% emails are a complete wastage and impact the performance plus ROI of a campaign.
Email deliverability is one of the key challenges that brands are facing in the recent times. If you are:
• Experiencing low open rates for your marketing or transactional emails
• Facing low inbox placement & emails getting delivered in SPAM
• Suffering from poor sender reputation & blacklisting issues
• Looking for expert consulting & handholding to genuinely improve your email channel performance
Then Mirum DAAS is the solution for you.
DAAS is Deliverability-As-A-Service offered by dedicated email deliverability experts at Mirum. With Mirum DAAS –
You can improve your domain/IP reputation health
Ensure the success of email campaigns (both big and small)
Make sure faster and measurable returns on your campaign spends
A sneak peak at: How the Marketing Technology has evolved over the years. Why has it now become essential for marketers? How to select a MarTech solution?
The I&B Ministry in India chose to ban television advertising for condoms, between 6 am and 10 pm. Does this impact the industry? Where is the prospective user anyway? Digital advertising as a far more credible media to advertise, is what this presentation brings out!
Social Wavelength has put together a monitoring report on the 12th annual Auto-Expo 2014 held in New Delhi from 6th to 9th February. Here's a quick glimpse at what brands and models among the new launches got spoken about the most at the Auto-Expo 2014.
The Supreme Court’s verdict on Section #377 has sparked off a lot of conversations, most of these on Social Media. We used Radian6, a leading social media monitoring tool to put together all discussions that went on around Section #377 across various Social Media platforms.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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Sanjay Mehta's session on Social Media for Personal Care
1. Sanjay Mehta
Know the modern consumer of Personal Care
HOW SOCIAL MEDIA CAN HELP
Sanjay Mehta
Jt. CEO, Social Wavelength
2. Sanjay Mehta
Recommendations from
Friends and Peers
Recommendations From Professionals & ExpertsOther Online Influencers
Suggestions from Online
Communities and
Relatives
What is the best personal care
product for my oily skin?
Online Ratings
and Reviews by
others consumers
How does a modern day consumer decide about her personal care needs…
It is critical for brands to understand and utilize this new medium well…
12. Sanjay Mehta
• Most brands have mounted the Facebook bandwagon
• You create a Facebook page
• Put your TVCs on to YouTube
• Maybe a Twitter handle too
• Is that the right way to manage Social Media?
15. Sanjay Mehta
• Conversations are largely public in nature
• There can be opportunities to guide consumers on
making the right choice: Thought Leadership
• Consumers could be sharing wish lists: Market
Research opportunity
• They could be complaining about your products:
ORM
• Brand choices could be discussed: You have to listen!
24. Sanjay Mehta
The Process of Listening..
Monitoring
Customer
Relationship
Management
(CRM)
Sentiment
Understanding
PR Crisis
Alerts
Sales
Opportunities
Real time
Customer
Surveys
Business
Intelligence
26. Sanjay Mehta
• What more does your TG do on social media?
• Fashion, Lifestyle, Music, Films, Books..?
• Going beyond chatter around your brand and your
category – understanding consumer insights
• Enables you to improve your products, service,
marketing communication, etc.
• A snapshot of Health and Beauty Conscious in India..
31. Sanjay Mehta
• Not a sales push, genuine conversations
• Engage the influencers in the space
• Lots of questions around personal care; can you be
the one to provide wise answers?
• No random chatter – be at the cross section of brand
interest and consumer value
34. Sanjay Mehta
• Personal Care space is clearly about conversations
• Traditional means of advertising or market research
are slowly giving way to interactive, social media
• Brands need to think beyond the hygiene of a “social
media extension of a mainline campaign”
• New media, new ways of engagement, new
consumers will need new business structures as well