Unilever Bangladesh Limited is a leading multinational corporation operating in Bangladesh. It has a wide range of consumer product brands and the primary objective of the document is to provide an overview of the company. Unilever's mission is to add vitality to life by meeting daily needs for nutrition, hygiene and personal care. Its vision is to make cleanliness commonplace and contribute to a more enjoyable life. The document performs a SWOT analysis and surveys customers to test hypotheses about Unilever's brand and pricing in Bangladesh. It recommends Unilever focus on promotions, lower prices given Bangladesh's poverty, and develop more specialized products to maintain its large market share.