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Law 20: Law of Hype
The situation is often the opposite of the
way it appears in the press.
The amount of hype isn't proportional to
success, often failed products are heavily
hyped.
CONCEPT
“Law of Hype”
MEDIA IS A DOUBLE EDGE SWORD.
ONE EDGE IS SUCCESS ANOTHER EDGE IS FAILURE
ITS VERY IMPORTANT FOR ANY ORGANIZATION
TO PLAY NICELY WITH MEDIA TO CREATE HYPE
Personal helicopter CREATE “HYPE” in the 1940’s that was supposed
to make roads, highways and cars obsolete?
This item was so overhyped ,Its not possible logically. Because
average consumer could afford a helicopter.
Ok, well Donald Trump got his but he had to give it back to the
bank. Besides, think of all the traffic we experience today.
MR DONALD TRUMP make an illusion (Fantasy ) ( day dream) & he
made a false impression so personal helicopter idea had been
FLOPED In FRONT OF GENERAL PUBLIC
Here’s a funny exampLe 1.
Coca-Cola’s New Coke:
This new category launched in1985
received so much hype ($1 billion of free publicity)
plus hundreds of millions of dollars launching it,
what happened? 60 days after being released Coca-Cola had
to revert back to their original classic coke
THEY USED THE SAME FLAVOUR OF COKE & ATTRIBUTES SO
PEOPLE ANGER ON COKACOLA & PROTESTING TO GIVE BACK
PREVIOUS ONE COKE.
All that hype and the product flopped.
Classic coke outsells new coke 15-1. fifteen to one ratio
When Ford was successful, the company said very
little.
Now it throws a lot of press conferences.
So the MEDIA Automatically talks about “FORD”
So the MEDIA , PRESS, NEWSPAPAERS , SOCIAL
MEDIAL publicized freely Advertising &
promotion of FORD TALKING , DEBATE ON THE
HIDDEN CONSPIRACY (PLAN) OF FORD.
When your company needs “the hype” it
usually means you’re in trouble
 Your plan is not strong or failing. New
products that are going to “revolutionize the
industry” are popular candidates for hype.
USE traditional marketing way which is
mass(gathering) advertising RATHER THAN
HYPE.
Arsalan 20 law of hype
Arsalan 20 law of hype

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Arsalan 20 law of hype

  • 1. Law 20: Law of Hype
  • 2.
  • 3. The situation is often the opposite of the way it appears in the press. The amount of hype isn't proportional to success, often failed products are heavily hyped. CONCEPT “Law of Hype”
  • 4. MEDIA IS A DOUBLE EDGE SWORD. ONE EDGE IS SUCCESS ANOTHER EDGE IS FAILURE ITS VERY IMPORTANT FOR ANY ORGANIZATION TO PLAY NICELY WITH MEDIA TO CREATE HYPE
  • 5.
  • 6. Personal helicopter CREATE “HYPE” in the 1940’s that was supposed to make roads, highways and cars obsolete? This item was so overhyped ,Its not possible logically. Because average consumer could afford a helicopter. Ok, well Donald Trump got his but he had to give it back to the bank. Besides, think of all the traffic we experience today. MR DONALD TRUMP make an illusion (Fantasy ) ( day dream) & he made a false impression so personal helicopter idea had been FLOPED In FRONT OF GENERAL PUBLIC Here’s a funny exampLe 1.
  • 7. Coca-Cola’s New Coke: This new category launched in1985 received so much hype ($1 billion of free publicity) plus hundreds of millions of dollars launching it, what happened? 60 days after being released Coca-Cola had to revert back to their original classic coke THEY USED THE SAME FLAVOUR OF COKE & ATTRIBUTES SO PEOPLE ANGER ON COKACOLA & PROTESTING TO GIVE BACK PREVIOUS ONE COKE. All that hype and the product flopped. Classic coke outsells new coke 15-1. fifteen to one ratio
  • 8. When Ford was successful, the company said very little. Now it throws a lot of press conferences. So the MEDIA Automatically talks about “FORD” So the MEDIA , PRESS, NEWSPAPAERS , SOCIAL MEDIAL publicized freely Advertising & promotion of FORD TALKING , DEBATE ON THE HIDDEN CONSPIRACY (PLAN) OF FORD.
  • 9. When your company needs “the hype” it usually means you’re in trouble  Your plan is not strong or failing. New products that are going to “revolutionize the industry” are popular candidates for hype. USE traditional marketing way which is mass(gathering) advertising RATHER THAN HYPE.