Aristotle proposed one of the earliest models of communication over 2000 years ago. In his model, communication involves a speaker, speech, occasion, audience, and effect. The speaker delivers a speech on a certain occasion to an audience, with the goal of producing a desired effect or response from the audience. Aristotle's model emphasized the importance of considering the audience and context when delivering a message.

1. ARISTOTLE’S MODEL
OF
COMMUNICATION

2. ARISTOTLE
Aristotle's Model of
Communication is a unique
communication tool proposed by
the Greek philosopher Aristotle.
He proposed model before 300
B.C who found the importance of
audience role in communication
chain in his communication
model.

3. ARISTOTLE’S MODEL OF COMMUNICATION
SPEAKER
SPEECH
OCCASION
AUDIENCE
EFFECT

4. Audience/occasion
Speech
effect

5. Speaker
The speaker refers to the person
who delivers the speech. It is the
primary element of the
communication process that
initiates the conversation.
Communication cannot be designed
without a speaker.

6. Speech
Speech is the message of
communication that a speaker wants
to deliver to audiences. The
speaker delivers the speech to
accomplish the goal

7. Occasion
Occasion means the context in
communication that denotes the
environment and represents why
conversation occurs. The speech
pattern can be distinguished based
on the occasion

8. Audience
The audience is the receiver of the
speech. The speaker addresses a speech to
the audience. So, audiences are known as
listeners. For example, supporters are
the audience in the political
campaign. The audience plays a passive
role, impacted by the speech. There are
two types of audiences such as active and
passive audiences.

9. Effect
The effect is positive and negative,
the consequences of the speech. It
measures whether the audience is
persuaded or not. For example, a
marketing manager provides a
promotional speech to sell a
product. Here, the effect refers to
buying attitude of the customers.

10. Example:
A politician (the speaker) gives a speech (speech) on a
market square during an election campaign (the
occasion). His goal is to win the votes of the citizens
(the audience) present as well as those of the citizens
potentially watching the speech on TV. The people will
vote (the effect) for the politician if they believe in
his views. At the same time, the way in which he
presents his story is crucial in convincing his
audience.

11. Aristotle's model of
communication is mainly a
speaker centered model where
the speaker and speech are
very important.
Summary:

12. Thank you!